Brilliant New York Magazine Cover

This says it all. New York and the Dark Zone during Hurricane Sandy.

New York Magazine cover for Hurricane Sandy

Measuring the Unmeasurable in PR

Mark Rose, Partner, Influence Consulting GroupMeasuring the value of PR is a constant struggle.  Some clients still insist on the print advertising equivalent of media placements, a completely antiquated metric since most of the value of publicity is online. How do we measure the value of online publicity? I spent a week trying to figure it out with one client and came up empty. That’s why I was heartened to see Courtney Seiter’s post Why Social Media ROI Can’t Be Measured – And Why That’s OK

Some blog posts on PRBlogNews spike in traffic years after they were posted. Why? Something happens that makes the post timely and relevant again. There’s an anniversary of an event. Keywords trend and the post rises in search results. Each blog post, if done right, is a digital asset that compounds over time.

Blog posts, like online news stories, are picked up by Google alerts and are fed into uncountable in boxes.

There’s a cumulative effect to online publicity and blog posts that defy measurement. Quality content that’s delivered in a search-friendly way accumulates and is the foundation of online reputation.

Also, online publicity impacts Wikipedia, which needs verifiable online sources as the basis of its content. This may be the biggest benefit of online publicity, and the most difficult to quantify to clients.

In the Internet age, public relations requires a lot of labor-intensive work that doesn’t yield an immediate, obvious benefit. Convincing clients of the value of these activities remains a challenge.  As Seiter suggests, quantifying and measuring what we can is a good start (page views, click-throughs,Tweets, etc.). The rest involves education about the nature of online content, and a leap of faith about the value of online conversations. – Mark Rose

Getting Deep Into WordPress

WordPress is the standard -  the great, free, solution to virtually any web challenge, from a simple personal blog to a corporate website. WordPress is constantly evolving. There are legions of developers and educators out there who can guide the WordPress adventurer. This is one of the better ones. She’s engaging and she makes you feel secure that you can do this! Want a career that is flexible, pays, and is in demand? Become a high quality WordPress developer and designer.  We’re always looking out for them.

How to Write For PR

Still true 30 years later. Amazing how many people in PR can’t write.

David Ogilvy How to Write

Gurwitz Named AOR on PRNYC

 

Lew Gurwitz of Lew Gurwitz & Associates

Lew Gurwitz, CEO of Lew Gurwitz & Associates, New York

Lew Gurwitz one of New York’s most prominent and influential public relations firms, has been named AOR (agency of record) on the PRNYC account, PRBlogNews learned exclusively.  According to Mark Rose, author of PRNYC, it is the first stage drama to explore the inner workings of the New York City public relations industry. Peter Riley, Vice President at Lew Gurwitz & Associates in New York, said, “We have high hopes for a prolonged and effective publicity, promotion, and reality integration campaign for PRNYC as it develops regionally before coming to New York.” Peter Riley can be reached at peter@lewgurwitz.com.