Israelis Redefine Social Media World Game

Israeli Social Media BunkerIsrael’s intense social media blitz during the recent Gaza conflagration has redefined the social media landscape. From a social media “bunker” and various locations hundreds of Israelis saturated Twitter, Facebook, and YouTube with Tweets, blog posts and videos in an offensive that resembled a communications war.

The Palestinians, of course, responded in kind, with their own spin on events disseminated through the social media sphere. It was like virtual missiles raining on an enemy who employed a defense shield and counter-attacks. In the end it was akin to Mutually Assured Destruction (MAD), a suitable metaphor for the long-running Israeli-Palestinian conflict. So much social media bombardment cancels itself out and the noise becomes an annoyance, rather than a means of objective education. The story became the social media war, not the real war. I doubt that many opinions were changed due to the effort of the Twittering, blogging hordes.

The Israelis, believing that the world media is against them, see it otherwise.

“We’re removing the media middle men,” said Daniel Seaman, deputy director general of Hamas BlogIsrael’s Ministry of Public Diplomacy. “They used to say the Elders of Zion controlled the media. Well, here are the youngsters of Zion who are running it.” The Israeli military spokeswoman, Lt. Col. Avital Leibovich, a self-described Twitter addict, heads a two-month-old “Interactive Media” branch, staffed with around 30 soldiers trained in writing and graphic design.

If there is a winner in this war, purely from a communications standpoint, it is the Israelis. They capitalized on the digerati’s obsession with infographics (below), they produced a better looking blog (for what it’s worth) and they gathered more followers.

Israel's Social Media War


Did Broadwell’s Husband Seek Help?

The CIA has a major PR problem, and we can’t get enough of more juicy details dribbling out from the Broadwell / Petraeus affair. Best case in a nasty PR debacle is to get all the bad news out at once. The Internet media is ravenous for details and wild with speculation. This story has ‘legs’ as they say, and it gets more salacious every day … until the next sex scandal commands the headlines.

And now The Gothamist wonders whether this anonymous letter to The New York Times “The Ethicist” columnist in July was from Broadwell’s husband. 

My wife is having an affair with a government executive. His role is to manage a project whose progress is seen worldwide as a demonstration of American leadership. (This might seem hyperbolic, but it is not an exaggeration.) I have met with him on several occasions, and he has been gracious. (I doubt if he is aware of my knowledge.) I have watched the affair intensify over the last year, and I have also benefited from his generosity. He is engaged in work that I am passionate about and is absolutely the right person for the job. I strongly feel that exposing the affair will create a major distraction that would adversely impact the success of an important effort. My issue: Should I acknowledge this affair and finally force closure? Should I suffer in silence for the next year or two for a project I feel must succeed? Should I be “true to my heart” and walk away from the entire miserable situation and put the episode behind me?

Brilliant New Yorker Cover Captures Sandy Psyche

The New Yorker revealed the cover of this week’s issue, which comments on Hurricane Sandy, the blackouts of lower Manhattan, and the upcoming election. Artist Adrian Tomine described how he ended up connecting the storm’s destruction with the election: “Where I was in Brooklyn, I don’t think I would have even known that there was a major storm happening,” he said. “So I spent the whole night glued to the Internet and watching everything unfolding, just being shocked that this kind of dramatic destruction was happening just miles outside my home. And I started thinking about how it would affect the election…and somehow these two significant events just came together into that one image for me.”

New Yorker Cover Sandy Psyche

Creative Bra PR in London on Zero Budget

Chillisauce, UK event management company, creates world's largest bra for "Wear It Pink Day" - raising awareness of the fight against breast cancer - auctions the bra on eBay to raise money for Breast Cancer Campaign“What can you do for no money?” was the challenge a high-powered venture capitalist (VC) shot at me after I pitched my business idea that required, I thought, $13 million to launch. He was testing me. How committed, driven and passionate was I about my idea. How creative could I get? I think of that line from the VC often when testing my ideas, or considering the aspirations of others. It’s easier to be creative with a lot of money. What can you do with just your imagination?

Chillisauce, a UK event management company, had a super-sized bra (a whopping 1222B), on its hands after they hoisted the world record bra on a building over the Thames in 2011 to raise awareness of the fight against breast cancer.  It’s officially the world’s largest bra, weighing the equivalent of 1,800 bras – big enough to cover a building and just smaller than two tennis courts.

This year Chillisauce auctioned the World Record Bra on eBay and raised £3601 for Breast Cancer Campaign. That’s thinking creatively, for zero budget. From Chillisauce:

As yet the new owner’s intentions are unclear. However what started life as the World’s Largest Bra could easily become a giant hammock, a catapult for firing yourself over the neighbour’s fence, a pop-up bra type building, the easiest tent to find at ‘Glasters’ or just the ultimate way to add character to a outside of a modern property.

PR needs more creativity. You don’t need a lot money to make a splash. It’s old but it’s relevant. The old IBM slogan: Think. Thanks to Rebecca Lee, press contact at Chillisauce, for sending this our way.

Election Sound Bites

blah blah blahIt’s over, the noise, the confetti, the attacks and counter attacks. All that’s left is the sound bites.

From Big Bird to Clint Eastwood, this election spawned some sound bites that few will soon forget. Hark, a web site that touts itself as a “sound bite platform,” announced its list of the most listened to sound bites from the 2012 presidential election.

Hark compiled the list based on the number of listens each political sound bite got during the first 72 hours of its appearance on the Hark website between Nov. 1, 2011 through Nov. 1, 2012.

“The Presidential election produced some dramatic moments, resulting in powerful sound bites that, at times, completely dominated social media channels,” said Hark CEO David Aronchick. “As the world’s sound bite platform, we are proud that our content on Hark can help in the democratic process by informing voters and assisting those covering the election to tell a more informative and entertaining story.”

The top 10 most listened to sound bites on the Hark web site were:

1.         “I like PBS, I love Big Bird.” – Governor Mitt Romney

2.         “. . . they brought us whole binders full of women.” – Romney

3.         “What do you want me to tell Romney?” – Clint Eastwood

4.         “If it’s a legitimate rape. . .” – Missouri Senate Candidate Todd Akin (R)

5.         “. . .there are 47 percent.” – Romney

6.         “. . . it is something that God intended to happen.” – Indiana Senate candidate Richard Mourdock (R)

7.         “The third one, I can’t. Oops.” – Texas Governor Rick Perry (R)

8.         “With all due respect, that’s a bunch of malarkey.” – Vice President Joseph Biden

9.         “The 1980′s are now calling to ask for their foreign policy back.” –President Barack Obama

10.       “Rape is rape. It is a crime.” – Obama