PR/Media Week in Review 05-24-2009

weekreview2Twitter scams are proliferating like wildfire on the Net- 100FOLLOWERS A DAY! they promise – and this one, TwitterTrafficMachine, a couple of bozos who say they invented a system to automatically increase your Twitter followers. is another one that automatically controls your Twitter with re-tweets to their site – @Stock_Tweets is having a hard time turning off those malicious auto-Tweets.

All this supports the false notion that hundreds or thousands of Twitter followers lends you credibility, popularity and the power to influence others. Twitter is easily manipulated and tends to gravitate toward the fleeting inane comment generated by obsessive compulsive Twits whose only purpose is to generate more followers, no matter who they are.

On the other hand – the media is really taking to Twitter and it is proving to be a viable alternative wire service.  Some journalists troll for sources through Twitter: APRealEstateLooking to interview someone who bought or sold a home in the Dallas metro area in April or May. Email Some journalists, who have a conversational style and an underlying mission, manage to convey a real personality in 140 characters or less. My favorite is Nicholas Kristof:

profile imageNYTimesKristof @Kholmpartiet Poverty of spirit: people who express themselves not by personality but by displaying the latest i-Pod. 18:15 PM 19th May | NYTimesKristof It’s odd to return to the U.S. from African villages. So much wealth here, yet often accompanied by a poverty of spirit. 16:18 PM 19th May.

Twitter is also proving to be a resource for what journalists are thinking and doing: mattbish Had editorial lunch with JP Morgan ceo Jamie Dimon who was surprisingly upbeat (Matthew Bishop, The Economist). As one client astutely observed- journalists are now openly offering opinions trough social media.

The exploding popularity of Twitter and its usefulness as another information stream is forcing companies to hire in-house or freelance Twitterers. See NYTimes “Tweeting Your Way to a Job“. Wells Fargo is the latest to launch a customer service Twitter stream, complete with several real-life Twitter personalities who answer basic banking questions. Others in the banking business have jumped on the bandwagon: See USA Today story about customer service and banking on Twitter. 

JournalistTweets is the the first (claims Cision) Twitter journo aggregator. You can follow tweeting journalists according to segments - Business | Entertainment | Health | Technology

Follow me on Twitter: @markrose

More and more, my conversations with journalists includes a survey of the PR job market (can’t be worse than journalism!?). This week, editorialists and bloggers debated the blurring lines between public relations and journalism. See Reason magazine column arguing that PR could become the next investigative journalism| And there’s The 21st Century Journalist: PR by Day, Reporter by Night? by Renay San Miguel.

 NYPost: taken over by American City Business Journals | Worth magazine re-launches June 1. See story here.

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