Going out on top - happy new year

I’ve always been a sporadic blogger so it’s not that big a stretch to become a non-blogger - at least in this forum. Business has been booming - taking an increasing portion of my time. We’ve re-designed our website, re-calibrated (I love that word) our business and I can’t pay attention to this blog anymore. But, everybody likes to go out on top, so I find some small degree of solace knowing I am STILL the #1 Sidewiki comment on the Twitter homepage!

Blogging less here means I have more time to read blogs I enjoy. My favorite blog: 3QuarksDaily.

Blogging less here also means I can pay more attention to my theatre blog, where my heart is these days: markrosenyc.com

All bloggers should support the struggle for freedom in Iran. Image below from Tehran 24 | also check FRONTLINE: Tehran Bureau for updates and THE LEDE, The New York Times

Five PR bloggers worth following, derived from random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr - the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] - the merry prankster of social media | #4 Richard Edelman - the Philip Roth of PR | #5 Loren Feldman - incendiary pupeteer

Some favorite posts:

• Alex Rodriquez Comes to His Senses - What Next?
• MLK & RFK Brothers In Battle
• Google Sidewiki is PR Game Changer
• Kristen Revealed
• So you want to break into public relations?
• What is Your Wikipedia PR Strategy?
• Mahatma Gandhi & Business

HAPPY NEW YEAR. Peace. Health. Freedom. Prosperity.

PRBlogNews, launched June, 2005. Archived, December 30, 2009.

PR/Media Week in Review 10-11-2009

Letterman started the week on a guilt-trip with his wife about all the creepy things he has been doing, including ‘the women’ - not just ‘woman’ -  he has been sleeping with. His on air confession/campfire funny story was widely seen as a PR masterpiece but it was his subsequent stumbling and bumbling and fear - will I lose my job? Lose my marriage? - that played like a real life serial drama, fueled by media speculation, that boosted ratings and kept advertisers in place. Remember Johnny Carson also had brief - very brief - moments of on air intimacy, a breaching of the late night show game face, that played well.  It doesn’t help Letterman that the protagonist in this story, the would-be extortionist, has a pit-bull media hungry attorney who is avery aggressive about spinning ‘the rest of the story.’ Meanwhile,  Letterman is virtually muzzled by his position and, presumably, his wife. How many times can you say you’re sorry?  It’s been reported that Rubenstein is representing Letterman, of course. It’s now in the stage of PR for a highly-public legal case. Maureen Dowd nailed it in her op-ed column Men Behaving Madly.

So much of baseball is PR. On field quick interviews. Long, post-game press conferences. Crisis communication - the latest steroid story, moving a team to another city. New York is the media capital of the world and the Yankees are the #1 sports franchise in history and they have been supplying drama, making news, all season long and now big-time in the post season. Manager Joe Girardi calls Yankee Stadium, and by extension any ballpark the Yankees play in, ”the big stage.” We’ve been waiting for A-Rod take take his star turn on the big stage and this could be the year.

This year A-Rod has learned that despite the $25 million a year he gets to work, his pimary obligation is to HAVE FUN. He learned that from Mark Texeira, who is an aw-shucks, hard running, uncomplicated, un-pretty home run banger who is also a dazzling fielder - a guy who full-throttle loves playing baseball. And Texeira does all this for a measly $180 million over eight years, $2.5 million a year less than A-Rod. As long as the Yankees play like this, nobody will quibble over those salaries.

The real story is that you can now Twitter the Yankee game right from the MLB site. Always be Twittering, pitch to pitch, that great swell of Yankee tweets if you can’t pay $1,000 a ticket to be there in person.

This week we launched Who is Worth Following, a continuing PRBlogNews series based on random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - batting cleanup | #2 occamsrazr - the Leonard Cohen of PR bloggers | #3 #4 and #5 coming next week.

P.S. - There in no truth to the rumor that Barack Obama is up for the Cy Young Award, based on the pitch he threw out opening day.

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Google Sidewiki is PR Game Changer

The gig is up.  Any client who thought they could escape social media is now in it, whether they like it or not. Google Sidewiki, launched a couple of days ago, is a PR game changer - it exemplifies, perhaps more than any other application, how social media has infiltrated all communication and can undermine any PR strategy that does not consider social networks.

Here’s how Google spins it: What if everyone, from a local expert to a renowned doctor, had an easy way of sharing their insights with you about any page on the web? What if you could add your own insights for others who are passing through? In other words - what if Google can turn everybody into a content producer and then rank and control all that content?

Now they can, and they will.It means that on this blog page you, or anyone with an easily installed Google Sidewiki app, can write notes that are then visible to anybody else. The general public - adversaries, friends, competitors, your nephew - can enhance your web page without your consent or knowledge.

This is what it looks like (left). In a way, every web page is now a blog, with unmoderated comments open to everyone.

Google will somehow rate these Sidewiki comments, through one of their mysterious algorithms, and present the most relevant first. You Sidewiki comments are then stored in your Google profile.  Sidewiki comments can be Tweeted, emailed, Facebooked.

So, my buried Google Sidewiki comment “Mark Rose is a big fat idiot,” follows this blog forever, and can be blasted out through other channels. Only Google could come up with something this insidious and mind blowing. Google Sidewiki is ready for Internet Explorer and Firefox, soon for Google Chrome. Download Google toolbar with Sidewiki.

What does this mean for public relations?

It means that all clients are now IN social media, whether they know it or not. Google is further connecting social media channels and controlling major social networks, such as Blogger and YouTube.  This is further proof, if we needed any, that a PR strategy that does not include social media has a huge hole in it.

Three questions to ask:

1. What’s your social media PR strategy?
2. What’s your Wiki strategy (Wikipedia, Wikimedia, Google Sidewiki)?
3. What is your social media news creation and delivery mechanism?

These can seem like esoteric questions but just asking them moves you in the right direction. The primary function of PR is no longer “How do I get the media to cover me?” It’s now “How do we impact our audience through our own media?” Google Sidewiki further re-defines media, when anybody can ‘report’ their opinions and facts on any web page, or words, phrases, or sections of a web page. What makes this frightening from a PR perspective is that all this content is subject to Google’s ever-changing algorithms. It makes Google the most-powerful social media company out there.

From Google: In developing Sidewiki, we wanted to make sure that you’ll see the most relevant entries first. We worked hard from the beginning to figure out which ones should appear on top and how to best order them. So instead of displaying the most recent entries first, we rank Sidewiki entries using an algorithm that promotes the most useful, high-quality entries. It takes into account feedback from you and other users, previous entries made by the same author and many other signals we developed.

Twitter Down Again

Twitter is still defending against denial-of-service attack. It is down again. See Twitter status blog for updates.

See Twitter founder Biz Stone’s blog.

See The New York Times ‘Twitter Overwhelmed by Web Attack’

TechCrunch: The Anatomy of the Twitter Attack

Gawker: Twitter Attack Brings a Day Without Social Media

PR/Media Week in Review 06-28-2009

If you’re news junkie like me it doesn’t get better than last week. We started out with “Neda” and a bloody crackdown in Iran, Farrah Fawcett finally succumbing in Hollywood, quickly eclipsed by Mark Sanford in South Carolina confusing Argentina for the Appalachian Trail (”Buenos Airhead,” the cover of the NY Post said) - all trumped by Michael Jackson’s ultimate Hollywood ending.

News events last week re-defined and strained the limits of social media. Twitter, blogs, and Facebook proved to be a valuable if inadequate resource in Iran. Twitter crashed a few times under the deluge of Michael-mania, proving that nothing resuscitates a career like death.  Lisa Marie Presley, daughter of the previous ‘King,’ shared her thoughts of marriage to Michael and the premonition that he would die like her Dad, on her MySpace page. TMZ.com, the ultimate insider Hollywood news source, first reported Michael’s death.

More and more, social media transforms how news is created, packaged and disseminated. Increasingly, traditional media follows social media in breaking news, and then reports on reaction through social media channels. It is demoralizing to see that Twitter could not topple a government in Iran - it will take more time, chipping away at the blockages of a totalitarian regime. We thought that 20 years ago Tiananmen Square was the beginning of the end for the Chinese regime - but that was before Twitter and Facebook. For now, guns, batons and the apparatus of repression trump cell phone cameras. #iranelection news on Twitter is moribund but it exists.

The Michael Jackson news will play out through the week. Remember the long line of white Cadillacs for Elvis’ funeral? I’m sure that Michael, who took showboating to a grander level, will top that. There is the suspect doctor, the drugs, another autopsy, toxicology, the battles over the estate, the talk show appearances and the revelations that will be packaged in books. The world has a large appetite for Michael Jackson news.

Today, we hear that Mark Sanford will not resign as Governor of South Carolina. Sure, what else can this bozo do but be a politician? Now that he has been found we see how lost he really is.

Video of the Week

#iranelection update

 The battle in Iran has progessed from a dispute about election results to a fight for for liberation that needs the support of all bloggers and social media communicators.

Foreign governments cannot interfere in the internal workings of Iran but the worldwide blogging community can. Sooner or later information will break through, if it is pushed through enough channels.

• Watch this eloquent, passionate video appeal from Mohsen Makhmalbaf, the great Iranian filmmaker who spoke from Rome on Tuesday to Iranians abroad (in Farsi with English subtitles): “We need to work collectively to spread information coming out of Iran … we have found each other again”

Re-purposed from THE LEDE, The New York Times: 6/24/09 Update | 6:56 p.m. On the New Yorker’s Web site, Laura Secor argues against the theory that there is a fierce battle for power going on behind the scenes in Iran, and that only the fights between clerics matter. This is interesting.  Later in the day the Times published a news story arguing the opposite - that Iran has been taken over by militarists and clerics have been pushed aside. Does anybody really know what is going on in Iran? It is the new “Iron Curtain.” Ms. Secor writes:

The struggle in Iran, we are hearing, really comes down to a fight among the élites inside the power structure.

It is clearly true that Iran’s élites are disunited, but to place great emphasis on this fact is misleading. Factional differences have riven the Iranian political establishment since the Islamic Revolution itself, and sometimes quite dramatically, as during the presidency of Mohammad Khatami, from 1997 through 2005. As for Rafsanjani, about whose possible role much has been made, he has been a rival of Ahmadinejad since losing the presidency to him in 2005; this has increasingly driven him toward the reformist camp, where he has been accepted only partially and reluctantly. None of these cleavages are new. In a country that does not tolerate political parties or associations in its civil society, the contest for power, and over the future of the political system, has been largely confined to the establishment itself. Khamenei has spent much of his twenty years in power checkmating his rivals inside the system and discrediting them with their supporters outside the system.

What is new today is not that cracks have opened inside a monolithic system, or even that particularly powerful figures, like Rafsanjani, have broken onto the side of the reformers. What is new is the fierce mass movement from below, which is not confined to students and intellectuals but seems to span demographics and age groups. Even while exercising legal rights, nonviolent methods, and issuing constant appeals to Islam and to the ideals of the revolution, this movement has openly defied Khamenei, the Basij, and the Revolutionary Guards, by ignoring the threats of bloodshed and mayhem. Nothing like that has happened in thirty years.

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Cyber War In Iran Escalates #iranelection

#iranelection - the ‘hashtag’ Twitter stream - has become the news wire of the Iran resistance.

Great way to follow #iranelection is on Twub with tweet feed, aggregated pictures and videos. The tweet feed is real time, meaning several tweets per second (the Twub widget in the right hand column of this blog is slower).

‘Changing timezones can save lives’ says one tweet on #iranelection. They want all bloggers and tweeters to confuse the Iranian authorities in an escalating, dangerous cyber war. ‘Do not re-tweet Iranian names’ says another. URGENT RT: Police checking cellphones for videos and pictures, transfer your files and clean up your phone #iranelection

On-the-scene photos and videos have significantly decreased in the past couple of days - the authorities do not want another ‘Neda’ martyr on their hands.

Between the earnest and helpful tweets on #iranelection are messages of provocateurs, scam artists and the lurking Iranian authorities, who bought the best minds of our allies to plan massive cyber subterfuge - what we are now witnessing. #iranelection is a real-time example of how an impromptu, global news and opinion network can self-sustain and self-moderate. Combined with YouTube, Facebook and blogs, #iranelection has become the information lifeline of Iranian protesters.

One way to simultaneously follow your own Twitter stream and #iranelection is through Seesmic on your desktop. See screen capture below.

Blogging And the Media - Lessons From Iran

Last week I was a panelist at the American Society of Journalists and Authors (ASJA), CUNY Graduate School of Journalism, in New York on ”Blogging’s Role in Today’s Media”  

“What is the most important thing Twitter has done?,” someone asked at the event. “Iran,” I said, without hesitation.

That was last Thursday, before Neda bleeding to death before our eyes, before Allah o Akbar careening like an eerie screech for help through the Tehran night (see YouTube video above), before the tear gas and the clubbings and the brutal robocop security forces.

The topic at ASJA was blogging but Twitter and other social media tools naturally entered the discussion. It’s all connected and all media, established and emerging, traditional and new, singular and organizational, is hooked to the web and pushed out through various social media channels.

The traditional media was easily corralled and controlled by the Iranian government - the ’wild’ media is in the streets with cell phone cameras and filming from their apartments. In Iran, twittering is a revolutionary act. Security forces pursue the citizen with the cell phone camera as if they are a criminal with a lethal weapon. 

If we need clear proof of the radical shift in media - here it is. Bloggers trump ‘journalists’ getting first-hand news in Iran. Mainstream media nurtures reliable blogging sources, as they call them, to get the news while ‘real’ journalists are holed up impotently in hotel rooms.

Iran is not about Islam vs the West, Persians vs the Jews, old vs new. It is about the hunger to know, to have a free flow of information, the right to speak out. We are also a revolutionary society. We fought and died for our freedoms and suffered a brutal civil war. Freedom of the press and the right to assemble and express our opinions is deeply ingrained in our consciousness - we take it for granted. That is why the Iranian people cry out at night - they want their voices heard. That is why social media is so important - it gives them the platform, the megaphone. Somewhere, someone hears them. And that gives a small measure of comfort that their voices can build to a powerful chorus for change that cannot be denied.

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