PR Poised to Rebound Says Top Exec Recruiter

Dennis Spring, Spring AssociatesWhen Dennis Spring talks we listen. Why? a) he’s the only PR exec recruiter smart enough to advertise on PRBlogNews. b) he’s seen ‘em come and he’s seen ‘em go, recessions that is c)he was tough enough to play basketball at Sheepshead Bay H.S. in Bklyn.

Spring says he sees “renewed hiring activity” recently and he is “actively seeking candidates for financial communications, health care, non-profit and consumer positions starting at $80K annual.”

“The good news is that people who are getting hired during this slow recovery are commanding base salaries similar to what they had before being laid off,” Spring, President of Spring Associates, told PRBlogNews exclusively.

So, economic indicators are pointing up, Bernanke has declared the recession over, but PR always lags the economy by about a year, as Spring told PRBlogNews May, 2007.  Still, Spring’s outlook is considerably brighter than it was February 12, 2009, when we were in the depths of a grim economy. There are signs of improvement – cautious hiring in a variety of PR specialties.

“The searches we’re handling are highly specialized and narrowly focused on specific skill levels and industry knowledge. Social media skills are definitely needed today, more so for agency candidates,” says Spring.

Spring says that his firm regularly scans social media channels for A+ candidates, although a phone conversation and a face-to-face meeting are necessary to take full measure of the candidate.

Many candidates, especially the younger less experienced ones, tend to exhaust all of the social media venues for sometimes months before contacting us. I feel this is a mistake. We should be contacted first. Not only because we may have a brand new search with their name on it, but also because the candidate will now have another promoter and advocate in his/her corner. What’s wrong with that? – Dennis Spring

The Official PR Salary & Bonus Report is compiled from Spring Associates’ proprietary database of more than 21,000 credentialed corporate communications and agency public relations professionals nationwide. Founded in 1980, Spring Associates, based in New York, has emerged as the premiere public relations executive search consultancy through innovation, relevancy, and results.

Bright Spots Amidst Troubled PR Biz, Says Comp Guru

Dennis Spring, PR compensation expert from Spring Associates, news about the Official PR Salary & Bonus Report - 2009 EditionThe much-anticipated Official PR Salary & Bonus Report© – 2009 Edition reveals the grim reality we all face – PR jobs are scarce, salaries are flat, bonuses are being slashed dramatically.  Bottom line – if you have a job, hold on to it. If you think you have a fat bonus coming to you - think again. Bonuses are down an average of 34% vs. a 9% rise last year, according to the report.

Official PR Salary & Bonus Report - 2009 Edition, from Spring Associates

PR pros at agencies and corporations are working harder, says Dennis Spring (top, left), President of Spring Associates, the New York-based executive recruitment firm.  As PR staffs shrink, fewer employed execs are expected to pick up the slack. We are in an employer’s market – a world away from where we were last year. Ironically, this situation could spell opportunity for some.

“There have been ‘defensive layoffs’ that have left some agencies and corporate PR departments short staffed,” says Spring. “They cut PR staff anticipating the recession and now they find they need more experienced people.” Spring sees spotty hiring in health care, high tech, some consumer areas and IR (investor relations). Financial PR is lagging. 

The 2009 Official PR Salary & Bonus Report is compiled from Spring Associates’ proprietary database of more than 20,000 credentialed corporate communications and agency public relations professionals nationwide. Spring Associates collects data on a daily basis from direct contact with PR professionals. This is 13th annual Report.  

The Report is used by C-suite execs, managers, HR people, department heads, anybody who needs accurate information on PR salaries, bonuses and compensation trends, says Spring.

Spring Associates offers a free salary check-up exclusively for PR professionals.

PR AGENCY SALARY SNAPSHOT

Position Average Salaries – Nationwide  % change from 2008
Executive vice president $147,100 2.9
Senior vice president 125,700 2.2
Vice president 104,400 2.3
Account supervisor 72,900 1.3
Senior account executive 59,400 2.4
Account executive 52,100 4.2
Position NY, Atlanta, Chicago, L.A.  % change from 2008
Executive vice president $167,600 2.4
Senior vice president 143,700 2.6
Vice president 117,800 2.6
Account supervisor 82,900 2.2
Senior account executive 68,400 2.1
Account executive 57,200 3.2
Position Boston, Dallas/Houston, D.C., S.F.  % change from 2008
Executive vice president $147,300 2.3
Senior vice president 130,800 2.2
Vice president 105,100 2.0
Account supervisor 77,200 3.0
Senior account executive 64,000 3.0
Account executive 58,900 4.1
Source: “The Official PR Salary & Bonus Report” – 2009 Edition, Spring Associates, Inc., New York, NY

CORPORATE SALARY SNAPSHOT

Position  Average Salaries – Nationwide  % change from 2008
Senior vice president $164,000 1.9
Vice president 144,000 1.4
Director 126,000 1.6
Manager 98,700 1.8
Communications Specialist 75,200 3.0
Position NY, Atlanta, Chicago, L.A.  % change from 2008
Senior vice president 179,600 2.5
Vice president 160,400 2.5
Director 141,600 2.0
Manager 106,000 2.9
Communications Specialist 80,000 2.6
Position Boston, Dallas/Houston, D.C., S.F.  % change from 2008
Senior vice president 169,000 1.8
Vice president 150,100 1.2
Director 134,000 3.9
Manager 106,200 2.7
Communications Specialist 81,700 4.7
Source: “The Official PR Salary & Bonus Report” – 2009 Edition, Spring Associates, Inc., New York, NY

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PR/Media Week in Review 12-14-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewIt was the week of the swindler, the thief, the profane, double-dealing Governor, the blood sport of Illinois politics and the sociopathic Wall Street money manager. Marc S. Dreier, “one of New York’s most accomplished lawyers, brazenly swindled some of the city’s savviest investors,” (NYTimes), while Bernard Madoff was perpetrating the largest fraud ever (Wall Street Journal), $50 billion, making Dreier’s $100 million damage seem like chicken feed, while Blago Blagojevich was peddling Senate seats on the open market like bogus flat screen TVs (Washington Post). 

It was a week to celebrate unrepentant greed and corruption as the tightening vise of a deep recession forces dark dealings to the light of public scrutiny. As U.S. auto makers and the unions will attest – this is a great climate for crisis communications.

PR JOB: Seeking “spirited” PR pro who has handled media relations and strategic PR for premium wine and spirit account. Work with creative team of agency vets on high visibility brands. Seeking home-based, flexible, highly motivated, digitally proficient individual who can embrace the ‘new PR’ built for the digital age. Background & Links to: spiritjob@prblognews.com

PR WANNABES NEED NOT APPLY to the Spring Associates database assiduously compiled and analyzed for the The Official PR Salary & Bonus Report©. Spring queries nearly 20,000 credentialed PR corporate and agency professionals nationwide for proprietary insight into salary ranges, billing rates, geographic breakdowns, etc. 2009 Edition, the 13th annual, is available January, 2009.

The Drama of Public Relations continues through the week with performances of WHITE NOISE to December 22 at H-B Playwrights Theatre in New York City. Performances for the “Waiting Room” series of 10-minute plays are free. Comment by Karasma: PR and cruising on the traitorous sea meet in a therapist’s office…PERFECT!

Maintaining good relationships with donors or their descendants is not only good public relations but also could help avert legal messes down the road. … See San Antonio Express-News story

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