PR/Media Week in Review 12-14-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewIt was the week of the swindler, the thief, the profane, double-dealing Governor, the blood sport of Illinois politics and the sociopathic Wall Street money manager. Marc S. Dreier, “one of New York’s most accomplished lawyers, brazenly swindled some of the city’s savviest investors,” (NYTimes), while Bernard Madoff was perpetrating the largest fraud ever (Wall Street Journal), $50 billion, making Dreier’s $100 million damage seem like chicken feed, while Blago Blagojevich was peddling Senate seats on the open market like bogus flat screen TVs (Washington Post). 

It was a week to celebrate unrepentant greed and corruption as the tightening vise of a deep recession forces dark dealings to the light of public scrutiny. As U.S. auto makers and the unions will attest – this is a great climate for crisis communications.

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The Drama of Public Relations continues through the week with performances of WHITE NOISE to December 22 at H-B Playwrights Theatre in New York City. Performances for the “Waiting Room” series of 10-minute plays are free. Comment by Karasma: PR and cruising on the traitorous sea meet in a therapist’s office…PERFECT!

Maintaining good relationships with donors or their descendants is not only good public relations but also could help avert legal messes down the road. … See San Antonio Express-News story

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The Drama of Public Relations

Ella Jane New plays Melanie in WHITE NOISE by Mark Rose at H-B Playwrights Theatre, New York CityJoe (played by Andrea Modica, below right) is a stressed out VP at a New York PR agency. Melanie (played by Ella Jane New, left) is a stressed out marketing exec launching a new cruise liner. A chance encounter in the waiting room a therapist’s office leads to impromptu venting, a connection and a negotiation - proving that in New York your life can radically change in less than 10 minutes. 

Joe and Melanie are working out their agita on stage for 8 performances, starting next Thursday, December 11, at H-B Playwright’s Theatre, 124 Bank Street, NYC, next to H-B Studios. Directions here.

 

Details:

WHITE NOISE, a new 10 minute play by Mark Rose
Directed by:      Karen Azenberg
Joe:                  Andrea Modica
Melanie:           Ella Jane New

 

WHITE NOISE is performed with 12 other 10-minute plays in Evening B in “The Waiting Room Plays” presented by H-B Playwrights Foundation, Donna de Matteo, Executive Director.

Andrea Modica plays Joe in WHITE NOISE by Mark Rose at H-B Playwrights Theatre, New York City

 

Schedule of Performances, Evening B:

  1. Thursday, December 11, 8 PM
  2. Saturday, December 13, 8PM
  3. Sunday, December 14, 3PM
  4. Wednesday, December 17, 8PM
  5. Friday, December 19, 8PM
  6. Saturday, December 20, 3PM
  7. Sunday, December 21, 8PM
  8. Monday, December 22, 8PM 

H-B Playwright’s Theatre is at 124 Bank Street, between Greenwich and Washington Streets, next to H-B Studios, in the West Village.

 

No admission charge. Call 212-989-7856 for reservations, Mon. – Fri., 12:30 PM – 5:30 PM. Reservations must be picked up 15 minutes before curtain. Limit two (2) tickets per request. You can also request tickets for “Evening A” performances.

THE WAITING ROOM PLAYS: Marlene Mancini, Managing Director, Giovanni Villari, Technical Director, Tara Webb, Office Manager. The HB Theatre is committed to supporting the long-term development of original productions. “I worked closely with Herbert (Berghof) for a number of years at the Playwrights Foundation. He directed many of my plays there and produced a number of others. He gave me a home and rekindled my faith in theatre.” Horton Foote – 1990

User Generated PR Plugs Amazon

Amazon and user-generated public relationsAmazon’s experiment in user-generated public relations is another masterstroke from Jeff Bezos and the gang in Seattle. The BusinessWire release on this was already picked up and linked to by The New York Times. The citizen PR team has its own page with background and profiles. They are six demographically diverse reviewers who seem to be enjoying their moment of cyber celebrity.

I bristle when Bezos is tapped as “Man of the Year” by Time and one of the top 100 world leaders by U.S. News but he repeatedly takes big chances encouraging unfiltered user recommendations and criticism and finding technology that allows the wisdom of the crowds to be more than an empty, and sometimes self-defeating, cliche.

“What to get step mom who has terminal cancer …” is one of the “Gift Discussions” eliciting thoughtful responses. As an Amazon customer I vote whether or not a response adds to the discussion or should be removed because it is off topic.

Amazon is my default destination for shopping because I trust the site, value the experience, and enjoy the community. Bezos has repeatedly said, and has proved, that he manages for the long-term. He knows that in order to “get it” in the digital age you have to let go.  Online retailers look to Amazon for leadership. The PR business can learn from him as well.

Up or Down, PR Drives The Dow

Dow Jones Industrials Average graph in The New York TimesA great feat in public relations is to create a deeply penetrating brand that is accepted broadly and perpetuates unquestioned credibility for its creator.  Is there a better PR brand than the Dow Jones Industrial Average?

We are all obsessed with “The Dow” right now although few of us know what it is or why it is so important. DJIA – The Dow Jones Industrial Average is an index of 30 “Blue Chip” stocks that are supposed to be an indicator of the broader stock market (thousands of stocks). “The Dow” is broadcast across the world, transcending geography, language barriers and market highs and lows. Even rival media companies, such as The New York Times (above, left)  post “The Dow” on its home page. PR doesn’t get better than that.

May 26, 1896 Dow Jones published its first “Industrial” average, DJIA, consisting of 12 stocks closing at 40.94. DJIA is occasionally re-jiggered to reflect our changing economic landscape. Manufacturing companies in DJIA such as U.S. Steel have been replaced by tech companies such as Microsoft. Standard & Poors, Wilshire, and Russell all have stock indexes that are broader, more specific, and, many investment professionals would argue, more accurate indicators of trends in the stock market. But none are more recognized or accepted as DJIA, which has become synonymous with “the market.” That’s a big reason why Rupert Murdoch was obsessed with acquiring Dow Jones and its media properties Wall Street Journal, Barron’s, and MarketWatch.

See What is the Dow Jones Industrial Average? from How Stuff Works - includes video on stocks currently in the DJIA.

PR Goes Video

Digital Citizen MediaThis is the year of the Video Web – that’s been my proclamation since the beginning of 2008 and certainly we are seeing the manifestation of that all over the Internet. Take a look at the newly revamped Wall Street Journal web site and you get a feeling for how far video has come on the web. We now get live Presidential debates on the home pages of major news sites.  These are quality real-time feeds that are working on home broadband connections.

The PR business has been slow to recognize this trend and to capitalize on its potential. We have yet to transition from pitching media to becoming the media.  Crafting a pitch, writing a press release, disseminating to the press and following up is the old way – labor intensive, perennially frustrating, expensive – for questionable result.

Developing web-based digital assets is key to any communications program that will penetrate and have legs in the digital age. Make it visual, make it immediate. Create news that media wants to cover – simultaneously create news that all constituents can access through the web. Above all, make it visual.

Business Wire has partnered with Digital Citizen Media to produce PR content that will establish and manage digital media assets, promote and track it. You look at some of the video annual reports they develop – they are engaging, clever, informative (there are always disclosure issues), and critically important in this time, you see the faces behind the numbers.  This is a time when people are enormously distrustful of corporate executives and financiers. We need to see business people and hear them to be convinced that they have constituents best interests in mind.

Stunned beyond words

What can you say about the worldwide financial crisis? New ticker in Times Square, New York CityI have not blogged in 24 days – each time I think I can latch on to a thought or comment it is over run by the news. We are truly in a second-by-second news cycle as each tick of the Dow Jones Industrial average spiraling perpetually downward brings a heightened sense of dread. It started on my birthday, September 29, as the House defeated the initial bailout package and the bottom fell out of the market – a stunning 777 point drop. I did not feel like celebrating that day.

Yesterday, when the market skyrocketed nearly 1,000 points I felt like celebrating. The world economies banded together and found a way to stave off catastrophe, at least for the moment. How many billions is it costing? I lose track, but I am sure that the cost will exceed the financial hit we took with the Iraq war.

Can we absorb all these humongous outlays? No, of course not. In order to fix our excesses and greed we must embrace excess and regulation. According to David Brooks, columnist for the The New York Times who is uncannily right most of the time, we are headed for real hard times. It is unavoidable no matter who wins the election. See today’s Brooks column Big Government Ahead

What does the financial whirlwind mean to us poor PR shlubs? First comes the hiring freeze, already in effect in most large agencies. Then comes the layoffs. It has been impossible to break through to most financial/business media in the past three weeks. Clients start reviewing contracts, scrutinizing all marketing/PR outlays. It is tougher to make a living in PR today than it was three weeks ago and it will get tougher still.

The future is more uncertain because we are living in the NOW – the vagaries of the U.S. markets minute-to-minute, and the foreign markets preceding our market over night. I don’t know what to say. Thanks to Al Sutherland for long comment on 9/17 post “Is Financial Media Aiding Wall Street Collapse“.  Al still has some words to offer.

Edelman Wins PRWeek Blog Competition

If there’s any validity to this competition, that would be the headline at the end. Alas, that’s not going to happen, so we will announce the real winner now.

Richard Edlman, CEO, Edelman WorldwideAll other PR bloggers are nibbling at the edges, Richard Edelman is square in the center, week after week, post after post. He deserves recognition for the most important, insightful, useful and consistent blog focusing on public relations.

When Richard started 6 AM four years ago “blog” was still a new term. As the namesake of the world’s largest independent PR firm, he was a visible and vociferous proponent of social media and the “new” PR. He staked his ground early with “Pioneer Thinking” and Edelman flourished because of it. Along the way Edelman made some very public mistakes; they were also taking the biggest risks. Through the mistakes, apologies and corrections, we all learned.

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PR/Media Week in Review 08-10-2008

Mark Rose, Editor, PRBlogNews PR Week In Review August 10, 2008

Combat PR

I should have known better than to go mano o mano with a Marine. Frank X. Shaw at Glass House, President of Waggener Edstrom and former Marine public affairs officer, creamed PRBlogNews in the first round of PRWeek blog competition last week, 58% – 42%. Late Thursday afternoon we were knotted at 50/50. An hour or so later The Flack IM’d me to gloat about how badly PRBlogNews was being trounced.  What happened?

These online surveys are suspect.  Any 12 year old can game the results and legitimately Wagg Ed, I am sure, has more than enough computers company wide to click the boss to victory. Or, as “TJA” comments, I did myself a disservice by bashing the competition, even in good fun. Considering the results, perhaps he’s right. But then we wouldn’t be having good fun – we would simply be spinning PR for PR and there’s way too much of that.

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PRBlogNews Voters Disenfranchised

Irregular voting patterns emerge / PRBlogNews voters disenfranchised in PRWeek blog compettion” …. this is feeling a lot like a presidential election where it doesn’t matter who you vote for because the results are pre-programmed.” That’s the comment, among many, that sent us reaching out to the lawyers. 

For two days now friends, clients, and the media have complained to us about the difficulty of voting for PRBlogNews in the PRWeek blog competition. Yesterday at approximately 4:00PM EST PRBlogNews was 50/50 with Glass House and then irregular voting patterns emerged that lead to a surge by Glass House. This coincided with outreach by a Wagg Ed shill that suggested the reported Naked PR practiced there was about to be uncovered.

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Time for change – Vote for PRBlogNews Now

Could PRBlogNews ever make it to the cover of Wired?The PRWeek blog competition has been a revealing exercise in the PR business examining itself. As if we needed further proof - we are a stilted profession with no sense of humor and no imagination. Basically, that is why, no matter how hard we try, we are unable to grab a measurable piece of the advertising/marketing budget with this newly packaged “social media” hoohah.   

I am sure that Frank X. Shaw at Glass House (my opposition) is a fine and honorable man. His bio says that he was public affairs officer in the Marines, he heads the Microsoft business, and he is president of a PR firm that has grown into a well-known powerhouse. It’s just that his blog posts are flat out boring and typical of an exec who must protect his turf, watch his back, mind what he says, not rile clients, appease the employees and pretend to be insightful and informative. That’s okay, it’s good for the President to have a blog, but let’s call it for what it is.

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