Are there signs of life in the moribund old line PR business?

Porter Novelli and PRNewswire have signed up as sponsors of The Audience Conference, November 5th & 6th, Hudson Theater, New York City.  David Binkowski of MS&L is speaking , along with Jeremy Pepper and David Dunn, founder of velocidi, formerly COO of Edelman Digital, and Joe Jaffe of crayon. Since Loren promises no wi-fi and a Twitter-free zone for the conference it will be interesting to see what these PR gurus learn and how they churn it back to us minions who cannot attend.