Nocera to PR: Screw You

New York Times curmudgeon and PR basher Joe Nocera remains unrepentant for his mean outing of a PR person who dared send him a pitch he did not approve of.

In a blog post yesterday he defends his public ridicule of Amanda Miller of Nike Communications for what he sees as blatant stupidity. Says the fashion-challenged Nocera: ”What offended me was that Miller tried to pitch the idea that children have become fashion accessories. Her glib acceptance of that grotesque notion was what drove me around the bend, and caused me to publish her e-mail. I would do it again in a second.”

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Joe Nocera is a big fat idiot

Okay, maybe he’s not big and fat. Nocera, the curmudgeonly New York Times business columnist who has a long history of flagrant animosity toward PR people has had a flare-up.  Apparently, he had nothing of substance to blog about so he holds up a PR pitch for ridicule. That’s an old trick that is supposed to showcase Nocera’s superiority and publicly flog a poor PR person while condemning the entire industry.

OK, the pitch is inane and Nocera is not a journalist you pitch about children as the new accessories or anything to do with “Brangelina.” Nocera is a serious guy who likes to hobnob with the titans of industry while maintaining the cloak of the ’serious journalist.’

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