Rubenstein PR Fingerprints On A-Rod’s Ass
February 13, 2009 by Mark Rose
Filed under News, PR Practices
Who is covering Alex Rodriguez’s ass in his latest media imbroglio? Richard Rubenstein (left, in blue shirt and pink tie), estranged son of the famous ‘Czar of PR’ Howard Rubenstein, has confirmed that he is guarding the posterior of the best slugger in baseball.
What can Richard do for A-Rod that his weasel agent Scott Boras or his other agent Guy Oseary can’t? Richard isn’t talking but A-Rod’s ‘confession‘ has all the earmarks of aggressive PR hardball and a challenge to the media to back off. A-Rod was vague about what drugs he may have taken but specific about who the real enemy is - Sports Illustrated writer Selena Roberts. When you want to divert attention from the topic, you shoot the messenger - that’s hardball PR.
Richard’s father, Howard, has represented George Steinbrenner for years so that avenue is off limits to A-Rod. Howard’s other son, Steven, is heir to the elder Rubenstein’s empire but Richard has carved out his own mini-empire representing an odd conglomeration of small public companies, rappers, entertainers, and real estate moguls (he’s promoted several Trump projects).
See Gawker post on dueling memos between 5W honcho Ronn Torossian and Richard Rubenstein - two blustering schmegeggis who can’t spell and can’t write threatening each other with holy terror and lawsuits. These guys are … what? … 12 years old?
