PR/Media Week-in-Review, 07-20-2008

Loren Feldman Goes Too Far

“How do you know you’ve gone too far until you go there?” - anon  |  This quote should be on the 1938Media web site. As we know, Loren Feldman, the ganza macher of 1938Media, likes to push the edges. Technigga, his digital trilogy to racial stereotypes and the vacuity of social media, was perhaps his boldest stride into comedic social commentary. The whole “black tech” issue came back to haunt Loren recently with a dustup with NPR - he’s like a heat seeking missile for controversy.

What’s to become of Loren Feldman? There was buzz of a C-Net deal, Verizon signed him up for a day or two before they realized his content could not be controlled, he tried integrating into Mahalo like a MTV V-Jay (NO!), he floated the idea of charging for “premium” content (apparently 99 cents was too much for most people), and he hobnobbed with Calacanis in Brentwood and Arrington in the Bay area like Blanche DuBois relying on the kindness of strangers. He even gave up pounding on Shel Israel and absolved Julia Allison - still he could not go mainstream with the digerati.

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