Post Racial, Post Messaging, Recessionary America

Laugh in the Face of FearI get upset when one person doesn’t like me. Imagine millions of people spewing vile in your direction every minute of every day. People who define their life, it seems, by dissecting every word and every move you make so they can find an opening to attack you maliciously and relentlessly. This is American politics today.

Today, as the markets nose dive and economic indicators are grim, and we have a brief respite from the Slasher Debt Crisis, politicians all over America are trying to re-jigger their messages and blame someone else for a lousy economy and a horrible state of public discourse.

Barack Obama ran on the a platform of bringing change to politics in Washington. Now he blames “Washington created” problems that are bedeviling Americans, as if they are outside his control. Even if that’s true, it’s a slippery message platform.

Michelle Obama sent me, and a few million others, an email today asking to sign greetings to her husband for his 50th birthday. Great. I did it, and then was bounced to a message asking for a campaign contribution. The Dow is down 3% today, nearly in free fall. It’s not a good day to ask me for money.

There seems to be a collective shrug when it comes to developing solutions for our problems. Some say “cut up the credit cards.” Others say stimulate the economy. What we get is a hybrid approach that satisfies neither proposition.

What’s my personal prescription for all this doom and gloom? Think of Syria. Think of Libya. Then laugh, loud and often. It could be worse. And it seems like it will be. We could be heading for another recession, before we recover from the last one.

Wow. What a Terrible Deal.

Terrible DealThe New York Times should be Barack Obama’s friend. Instead we wake today to something akin to an attack on the Republic, with infuriated columnists and ediorialists proclaiming doom. All they can hope is that whatever he agreed to can be undone in the future. The markets should be pleased that we avoided disaster but the Dow is tanking on more bad economic news. Obama’s re-election campaign sends a YouTube video from the President that makes me feel worse – here’s a guy who barely believes his own words. The spin is half-hearted, empty.

If you don’t drown in the sea, you can claim victory. The question is – what were you doing out in the storm to begin with? The Demos lose because they caved to extortion. The Republicans lose because they now own a terrible economy. We all lose because this will drag on through the election. A sampling from The New York Times:

White House officials dryly joke that the president’s “sweet spot” is his ability to alienate his base and infuriate his foes while falling short of his goals. Maureen Dowd, Not O.K. at the O.K. Corral. The New York Times

Rock Em Sock Em PR Battle Down to Wire

Rock em sock em robotsHarry Reid says the Republicans are trying to put lipstick on the the filibuster. Pow! Boehner says only Obama can get us out of this  financial cul de sac. Bam! Chris Coons, the new Democratic senator from Delaware, noted that there would be a “bouquet of blame” for everyone if Congress and the White House allowed the country to “Titanic” (thanks Maureen Dowd). Zingo!

Senate Republican leader Mitch McConnell says he is now “now fully engaged” in the debt talks (he wasn’t before?). Thud! Someone (who?) is looking for a skylight to the debt ceiling talks – good luck with that.

Don’t these people believe in a summer vacation? I feel for Boehner. A coach of a football team has a clear and unyielding objective. His players line up, follow him, and go out to defeat the opponent. Boehner has half his team running in the other direction, while the Democrats are scattered all over the field trying to tackle them. This should be an interesting Sunday.

Something’s gotta give, something’s gotta give, something’s gotta give…

When an irresistible force such as you
Meets and old immovable object like me
You can bet as sure as you live
Something’s gotta give, something’s gotta give,
Something’s gotta give.

- song by Johnny Mercer, sung impeccably by Ella Fitzgerald, Frank Sinatra, John Boehner, Barack Obama, and many others

Rock ‘em Sock ‘em Robots by WhiskeyTangoFoxtrot via Flickr

PR Cliche Train Wreck Ahead

PR Train WreckThe last train is leaving the station, says Senate Majority Leader Harry Reid. Train wreck ahead. Let’s not reinvent the wheel at the 11th hour and wave the white flag, says Sarah Palin. Republicans have been bending over backwards. Harry Reid’s door is always open. Our back is against the wall because there is no tomorrow. It’s do or die. Beohner has stuck his neck out a mile – what more can he do? He tried his level best. Compromise is a dirty word to the Republicans, says Obama. Nobody wants to say yes in this town, says Boehner. This is a poker game we all can lose, says Obama.

I don’t know about you but when push comes to shove and it’s time to man up, I’d rather have a discussion that involves adult dialogue rather than goo goo gaa sound bites because mama didn’t raise no fool and I didn’t just fall off the turnip truck.

 

PR Doesn’t Kill the Sun – Yet

SunriseThe sun rose this morning. Perhaps the sun didn’t rise on John Boehner but there in the east, through the clouds, that big ball of heat and life seemed to come up like it did yesterday, and will tomorrow. Armageddon has not befallen us, yet.

The news is gloomy. Short term credit markets are tanking. The GDP is sluggish. A few days ago I sold my stocks. Politicians, economists, market strategists and news commentators may focus on numbers and economic indicators, I’m operating on feelings. And the feeling I get is disaster ahead. Posturing, threatening, haranguing, arm-twisting, ultimatums – is this any way to run a country.

It is should be no shock that politicians engage in politics, or that politics is essentially a high-stakes PR game with the singular objective of acquiring and maintaining power.

The Republicans, initially the protagonists and aggressors, today are on the defensive, flopping around like a fish on a boat deck. Obama, left at the altar twice as he put it, came before the cameras for six minutes this morning and sounded supremely Presidential and optimistic. Of course he has the luxury of diminutive Harry Reid, the Demo Senate leader, wielding the big stick.

The Republicans are in a awful position. They can’t find the votes to pass a bill that will surely go nowhere, and they are split into factions that seem intent on consuming each other. The Demos are in no better shape but their grousing has not had the opportunity to be fully vented. Obama is intent on getting a deal – but he can’t do it at the expense of Republican pride.

This makes for an interesting weekend of posturing and threatening, when such tactics are losing their ability to impress. Politics is drama. We are heading for Act III of this tragedy.

PR/Media Week in Review 04-19-2009

Quick takes on a beautiful NYC Sunday. The magnolia blooms are peaking.  

Mark Rose, Editor, PRBlogNews, Week in ReviewThe Domino’s fiasco dominated PR news last week as a couple of dweebs in a local pizza pit dramatized every body’s worst nightmare about fast food kitchens. Letterman or Jon Stewart couldn’t do a better parody of how to bomb a company with a YouTube video. The PR lessons from this will be amusing and possibly instructive, and you have to wonder how Domino’s can right its public image without addressing its core business. How much can PR gloss over cold greasy pizza?

In a hotel room in Richmond, VA, last Friday I caught the sorry spectacle of Ashton Kutcher spinning his 1M Twitter milestoneon Larry King like an entrepreneur with a new ice cream cone. Then P. Diddy joined him waxing about his deepness, his soul, his “Twitter DNA,” that gets zapped out to 800,000 or so followers in 140 characters or less. Finally, communication that doesn’t involve actual writing, where you can infiltrate 1 M Twitter minds with barely 15 seconds of sweat. If you don’t have to write, then you don’t have to think, and thinking is, you know, tiring and, you know, frustrating.  That’s why bloggers are abandoning their blogs in droves for the more efficient, less taxing Twitter, thus validating our worst impression of most bloggers.  See CNN Buys Twitter Account. Touring the historic areas of Richmond, VA, where Abraham Lincoln walked in to the capitol of the Confederacy, April 5, 1865, I wondered: isn’t the Gettysburg Address, with its taut, precise prose, its brevity – isn’t it perfect Twitter material? Would Lincoln Twitter if Lincoln could Twitter? Or, would he reject the Twitter Twaddle and the obvious manipulations of the Celeb Twitterati? 

Holy Tweeters: Church promotes social media during sermon. Leaders of a Charlotte North Carolina-area church told members to bring their phones and data devices to Church and Twitter during services. “We want to leverage everything that happens technologically in our culture to bring people closer to God and to each other,” said the Pastor, who also pointed out that “we have a real desire we have in our culture and in our city for a human connection.” Twitter brings you closer to God?

Barack Obama’s first 100 days are coming up April 29 and the stories are already cranking. See Reuters timeline and supporting text and photos. Obama is a news magnet, charismatic, quotable, and his communication agenda is unprecedented and revolutionary.  How do you support our continuing experiment in democracy with digital PR skills? See Communication, Transparency, Participation.

A big thank you to everybody at VCU Mass Communications and the students who came from several surrounding areas to PROmoting Success, Saturday, April 18, organized by the VCU PRSSA.  More on this in the next couple of days.

 Web Video of the week

Communication, Transparency, Participation

Those are the three by-words of Barack Obama’s PPR (Presidential PR) strategy.

Macon Phillips, New Media Director for the Obama White HousePrecisely the minute Barack Obama was sworn is as the 44th President of the United States (noon, Jan 20, 2009), Macon Phillips (left), Director of New Media for the White House, published his first blog post, titled Change has come to WhiteHouse.gov.

“President Obama has committed to making his administration the most open and transparent in history,” wrote Phillips.

Communication is the easy part. In the blog/twitter/text era anybody can ‘communicate’ with virtually anybody (but are they listening?). Transparency can be faked or at least the law can be complied with and a public display of ‘transparency’ can lead to the appearance of open government (an improvement over the previous administration).

The most difficult element of this new communication equation is ‘participation.’  To foster citizen involvement in the federal government Phillips announced in his first blog post that “we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.”

It didn’t quite work out that way. The Washington Post  reported that the Obama administration did not heed its own mandate on recent legislation.  Of course, running a new media program to reach and engage 380 million Americans is a huge and seemingly impossible task (trying doing it with an organization of a few hundred with a few thousand constituents). They have run into technical issues, as reported in the Washington Post, and you have to wonder – is anybody really reading 5,000 character comments on pending non-emergency legislation, or is this simply a futile exercise in mass venting for the appearance of ‘participation’?

The White House YouTube channel currently has over 30,000 subscribers. The quality of the videos is excellent and they are nicely segmented into easy to search categories. The main White House social media communication channel is WhiteHouse.gov, a blog, or rather a blog portal that leads to many other blogs, according to agenda items, government agencies, etc.  The Obama Twitter channel has been mostly dormant since Jan. 20th, except for an alert on March 25th to join an innovative Open for Questions session through the Internet.  93,000 people submitted 104,000 questions and cast 1.8 million votes on which questions Barack Obama would answer over the net. Obama promoted the event through web video.

The White House has inevitably faced many problems in its rush into social media. By using YouTube are they favoring a third-party provider, rather than serving the videos themselves?  Why not use any of the other video servers? “It’s an ongoing experiment,” said Phillips. Our experiment in democracy has survived wars, economic depressions, man-made and natural catastrophes over the past 250 years … but hey, this federal government social media experiment is close to 100 days old. Where’s the results? Welcome to the 140 character or less, immediate gratification Twitter age. No wonder Phillips is burying his head in his hands.

PR/Media Week in Review 02-22-2009

Avoid loud and aggressive persons, they are a vexations to the spirit … Ben Franklin said. Fair bet that ol’ Lightnin’ Ben would not have sidled up to Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewRick Santelli, the over caffeinated CNBC financial pundit. Santelli’s rant on CNBC this week about the unconscionable stimulus for the loser homeowners who are dragging down capitalism with their wasteful ways, hit a nerve like dentist’s drill in a root canal. 

It is not that Santelli ranted, he does that often. It’s that the White House Press Secretary Robert Gibbs responded in a press conference very specifically, with calculated emotion and a touch of humor. This sent CNBC financial pundits into bloviating glee as they circled the wagons to protect their own.

What this is really about can be summed up in a single word: ratings. The Santelli rant was supposedly the most emailed video in the blogosphere for the week and Santelli landed on the morning talk shows. The greatest insult to a ranter is to be ignored.

Robert Gibbs, White House Press SecretaryThe Obama administration also boosted its ratings because of this episode. Gibbs did not respond to Santelli entirely off the cuff. He periodically peered down as if he was reading message points. His nearly five minute response to Santelli was clear, concise and specific. On a broader scale he was answering all critics of the homeowner mortgage stimulus. Despite a sudden rash of attention, Gibbs neutralized Santelli, who will sound like a hurt kid in the schoolyard desperately vying for attention if he continues this tack.

Cogent Santelli slapdowns have come from an unlikely source – SeekingAlpha, the most popular finance blog. See a couple of posts: CNBC’s Specious Reporting on the Housing Plan and Rick Santelli: Critic or P.R. Man?

Amanda Knox, University of Washington student accused of murder in Perugia, ItalyPR? It’s murder.Can U.S. public relations influence the outcome of a murder trial across the Atlantic? The battle over Amanda Knox, dubbed Italy’s ‘Trial of the Century,’ ramped into high gear last week in a courtroom in Perugia, Italy.  This story has it all  – a vivacious American coed from University of Washington in Seattle, an alleged drug-fueled orgy that led to a grisly murder, conflicting testimonies and relentless spinning of stories to paint the accused, accomplices, prosecutors and legal authorities in a bad light.

Driving the U.S. push for Amanda Knox is a group of students, family and friends from Seattle called Friends of Amanda.  They are offered as  ‘character witnesses’ to the media. They proclaim Amanda’s innocence, present ‘facts’ of the case colored through their prism, and solicit donations through the Amanda Knox Defense Fund. 

The PR battle over Amanda Knox has become so heated that Italian prosecutor in the case Giuliano Mignini is reportedly suing the West Seattle Herald, a small community newspaper, for defamation.

Will these maneuvers impact the trial, expected to last at least six months? Last week the trial began in earnest and the PR spin ramped up. The Beastblogger Barbie Latza Nadeau is covering the case – see Sex and Murder in Italy - and the TV news shows are presenting frequent updates.

“I was asked by ‘Friends of Amanda’ to help turn around this supertanker of bad press over in Italy and get the truth out about Amanda’s innocence,” said Seattle attorney, Anne Bremner. “The prosecution has no forensic evidence at all. Zero. None.” – West Seattle Herald

Will Obama Transform Government Communication?

Fifty years of tromping through the streets of Manhattan and I never experienced the widespread spontaneous elation that erupted in this city election eve, 2008. At two in the morning the subways were still full of people so overcome with joy they would yell and break into dance with no prompting. In Harlem, where we live, the smiles on people’s faces were wide and unabashed. If you grew up in the 60′s it was a long, long time coming – a feeling that we can actually hope for a better day and we believe once again that we have the power to change the world. It is a sense that individually we can make a difference, and we don’t have to do it through coercion and bullying, it can come through intelligence, compassion and thoughtfulness. We can lead by example, not by force.

Barack Obama Transition Team Unveils Change.gov

As communicators we have to marvel at the transformative nature of the moment. When you expect gloating, Obama chooses humility.  When you expect forcefulness, Obama chooses deference. We know that politics will never cease (enter Rahm Emanuel, the enforcer) but within that is a larger agenda – we all share the same planet, our experiment in democracy never ceases to evolve and survives only by the will of the people.

Today, the day Obama visits the White House of the most unpopular U.S. President on record, a President who has raised government secrecy and intransigence to a new level, the transition team unveils Change.gov, a web site meant to support the open flow of information from the government to its people, and a means for the people to interact with the Federal government.

Does this mean that we can send an email to the federal government and expect an answer? I doubt it. But the intent is there, and a blog, and a method to apply for a goverment job, and the understanding that we are living in the digital age when school age children and middle age executives rely on the web to get their information and stay connected.

The thrill of Obama is that we don’t know what to expect from him. He has the ability to surprise in a way that seems measured and logical, in the moment and playing to history. If we at least have the sense that government is listening to us we believe that our involvement in government has value and can be reciprocated. That is the art of public relations.

PR/Media Week in Review 09-14-2008

Mark Rose, Editor, PRBlogNews PR Week In Review Seotember 14, 2008JOHN McCAIN’s WEEK OF SHAMEFUL LIES

This was a watershed week in the race for the Presidency as John McCain and his gang of rough riding PR clowns hit us with a blizzard of lies that proved – if we needed a reminder – that the Bush Doctrine of nasty, base, deceitful pre-emptive attacks is very much alive in politics. Fred Thompson and Karl Rove were at their salivating, bloviating best (or worst) but the buck stops with McCain, who made such a rash, horrible decision with Palin that the Republican political mob can only go on the attack.

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