PR/Media Week in Review 07-13-2008
July 13, 2008 by Mark Rose
Filed under Blog news, News, PR Practices, PR Week in Review
What is Ronn Torossian thinking?
Torossian, CEO of 5W PR, really stepped in it this week and hubris and deflection will not save him. He needs to fire Juda Engelmayer and accept full responsibility for the latest ethical lapse at his company or suffer serious credibility damage.
The thumbnail of this outrageous story: Engelmayer impersonated a prominent Rabbi and fabicated other characters who posted laudatory comments about a 5W client and mimicked critics in blogs and chats. Shmarya Rosenberg of FailedMessiah.com did some sharp investigating and found that the posts were coming from Engelmayer.
At first, Torossian countered with his usual bluster: “I have complete confidence in knowing that my account team who runs these accounts did not make these posts.”
