Posted in Case studies, Media, News, PR Practices, Viral Marketing on Feb 12th, 2008 No Comments »
How do you get down in the fabric of the local community? How do you influence from the real grassroots, one-to-one? These are questions that rack the brains of marketers these days. The Internet is the great distribution pipe marketers and PR people could only dream about. But hyper local marketing requires an authentic voice, tangible action that [...]
Posted in News, Viral Marketing on Mar 7th, 2007 No Comments »
You can say that those vast right conspirators are virulent viral marketers. My counterpoint on the west coast, my brother Bruce, is an unrepetent Orange County Republican. Going back to Goldwater and Johnson we sparred and sometimes warred over the virtues of Democrats vs Republicans. Somehow my brother lassoed me into one of these anti-Hillary viral [...]
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