PR/Media Week in Review 03-15-2009

Mark Rose, Editor, PRBlogNews, PR/Media Week in Review R.I.P.  P.I.  The Seattle Post-Intelligencer, a 146 year old newspaper, is set to die this week and may turn into a web-only publication. The Seattle Times, the other newspaper that serves the city, may also fold soon, leaving a major U.S. city without a daily newspaper.

Newspapers are not simply paper, ink, words and images. They take on the personality of the city they cover, they become part of the cultural and political fabric, they span generations, house the archival memory, keep politicians and corporations honest… and they create jobs.

Most blogs echo what qualified news organizations report. With no ‘original’ reporting that adheres to an accepted, established code of responsible journalism we are left with hacks, charlatans and opportunists to promulgate ‘news.’  There is a road to survival for U.S. newspapers, argues David Carr of  The New York Times, although it will involve a radically different approach not likely to find traction among regulators or publishers.

A press statement issued by Chicago’s Daley administration announced the cancelling of $55 million in city public relations contracts, which represented the jettisoning of “non essential services.” Now we know. The contracts were terminated with extreme prejudice as an “absurd” waste of taxpayer money. See Sun-Times story. There are several ironies in that story. 1) The statement was issued by the press (PR) office. 2) By slashing PR contracts politicians and government workers are left to communicate without assistance, a dangerous proposition that threatens to undermine public discourse.

See YouTube video below on Wells Fargo and its use of blogs. Wells Fargo gets ‘it’ – they have bloggers and editors on staff. This is a good video on what it takes, step by step, to use a blog up front for PR benefit during a crisis. It is good to remember that a blog is simply an easy to launch, simple to maintain web publishing platform. You can fill it as you wish, regulate it, take the pulse of the public, adapt accordingly, respond when necessary.

PR/Media Week in Review 02-22-2009

Avoid loud and aggressive persons, they are a vexations to the spirit … Ben Franklin said. Fair bet that ol’ Lightnin’ Ben would not have sidled up to Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewRick Santelli, the over caffeinated CNBC financial pundit. Santelli’s rant on CNBC this week about the unconscionable stimulus for the loser homeowners who are dragging down capitalism with their wasteful ways, hit a nerve like dentist’s drill in a root canal. 

It is not that Santelli ranted, he does that often. It’s that the White House Press Secretary Robert Gibbs responded in a press conference very specifically, with calculated emotion and a touch of humor. This sent CNBC financial pundits into bloviating glee as they circled the wagons to protect their own.

What this is really about can be summed up in a single word: ratings. The Santelli rant was supposedly the most emailed video in the blogosphere for the week and Santelli landed on the morning talk shows. The greatest insult to a ranter is to be ignored.

Robert Gibbs, White House Press SecretaryThe Obama administration also boosted its ratings because of this episode. Gibbs did not respond to Santelli entirely off the cuff. He periodically peered down as if he was reading message points. His nearly five minute response to Santelli was clear, concise and specific. On a broader scale he was answering all critics of the homeowner mortgage stimulus. Despite a sudden rash of attention, Gibbs neutralized Santelli, who will sound like a hurt kid in the schoolyard desperately vying for attention if he continues this tack.

Cogent Santelli slapdowns have come from an unlikely source – SeekingAlpha, the most popular finance blog. See a couple of posts: CNBC’s Specious Reporting on the Housing Plan and Rick Santelli: Critic or P.R. Man?

Amanda Knox, University of Washington student accused of murder in Perugia, ItalyPR? It’s murder.Can U.S. public relations influence the outcome of a murder trial across the Atlantic? The battle over Amanda Knox, dubbed Italy’s ‘Trial of the Century,’ ramped into high gear last week in a courtroom in Perugia, Italy.  This story has it all  – a vivacious American coed from University of Washington in Seattle, an alleged drug-fueled orgy that led to a grisly murder, conflicting testimonies and relentless spinning of stories to paint the accused, accomplices, prosecutors and legal authorities in a bad light.

Driving the U.S. push for Amanda Knox is a group of students, family and friends from Seattle called Friends of Amanda.  They are offered as  ‘character witnesses’ to the media. They proclaim Amanda’s innocence, present ‘facts’ of the case colored through their prism, and solicit donations through the Amanda Knox Defense Fund

The PR battle over Amanda Knox has become so heated that Italian prosecutor in the case Giuliano Mignini is reportedly suing the West Seattle Herald, a small community newspaper, for defamation.

Will these maneuvers impact the trial, expected to last at least six months? Last week the trial began in earnest and the PR spin ramped up. The Beastblogger Barbie Latza Nadeau is covering the case – see Sex and Murder in Italy - and the TV news shows are presenting frequent updates.

“I was asked by ‘Friends of Amanda’ to help turn around this supertanker of bad press over in Italy and get the truth out about Amanda’s innocence,” said Seattle attorney, Anne Bremner. “The prosecution has no forensic evidence at all. Zero. None.” – West Seattle Herald

PR/Media Week in Review 01-04-2009

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewIsrael Escalates PR War. With Israel pushing deeper into Gaza, 512 Palestinians dead so far, the PR war on both sides is intensifying. The Israelis have Pres. Bush and Condoleezza Rice at the White House delivering a well-scripted, well coordinated message:  Hamas invited this incursion with its behavior, and can stop it any time by ceasing rocket attacks.

Joel Leyden, a self-professed ”Internet media, SEO, PR pioneer” is betting that it is all a matter of perception. Leyden has enlisted Facebook to fuel a worldwide propaganda buzz machine that justifies Israels massive and bloody military operation.

This is a particularly aggressive, activist PR campaign that Leyden Communications is running and it is working through social media channels. I get Twitter tweets defending Israel. There are dueling Israel – Palestinian YouTube videos.

“Foreign Minister Tzipi Livni on Saturday instructed the Foreign Ministry to take emergency measures to adapt Israel’s international public relations to the ongoing escalation in the Gaza Strip. 

Livni instructed senior ministry officials to open an aggressive and diplomatic international public relations campaign, in order to gain greater international support for Israel Defense Forces operations in the Gaza Strip.” See Israel to mount emergency international PR effort in wake of Gaza campaign

Israel’s foreign ministry is skilled at this sort of high-stakes, global perception building.  British PR firm Saatchi & Saatchi helped Israel’s Foreign Ministry “free of charge” in the effort to repair its image after the state lost the Second Lebanon War.

From Reuters

“The campaign is a departure from the government’s long-held practice of ‘hasbara’, or ‘explaining’ itself to Western audiences that may have little sympathy for crackdowns on Palestinians in the occupied West Bank and the Gaza Strip. 

Now Israel wants to create an alternative image abroad, focused exclusively on assets like tourist attractions and business innovations. In the words of one campaigner and ad executive, the aim would be to create ‘a narrative of normalcy’.”

“The blogosphere and new media are another war zone. The important thing is to get the truth out there,” Major Avital Leibovich, an Israeli army spokeswoman, said.

MORE GLOBAL/POLITICAL PR: Ukrainian infighting gives Russia the edge in public relations war, from the FT, 1/2/09

THIS WEEK’S BEST PR FOR PR: How did this happen?  Image need overhaul? Hollywood PR vet offers help is the title of the incredible Associated Press puff piece on the appropriately named uber publicist Howard Bragman.

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PR/Media Week in Review 12-27-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewGood riddance to the holiday season. Soon it will be good riddance to 2008, a bad year ending with the promise of a worse economy to come. First in a series of reflections & predictions.

44th President of the United States Barack ObamaIs this guy really President? How did this happen? He’s young, has a big smile and a thoughful demeanor. A steady hand on the wheel in a choppy sea. Even the most venal right-wing Republican pundits are keeping their powder dry and cautiously adhering to a tacit cease-fire. Rush Limbaugh says that the choice of Hillary for State is “brilliant” and he wholly supports it? Be wary when your enemies praise you, but be thankful. Camelot may be sweeter as a sequel. Will we be let down six months into the new administration because all our problems will not magically disappear? Hope takes self-renewal, the basis of America’s experiment in democracy. Can he inspire us after the election as much as he did during the campaign?

Waltz With BashirCaroline Kennedy won’t be NY’s next senator:  She doesn’t impress me, she has no experience in politics or government. If she woke up one day and decided she really wants this then let her run in 2010 and prove it. There are are plenty of other heavyweights who can tag team with Schumer and approximate the gravitas of Hillary. To be New York’s Senator she has to pay her dues.

Waltz With BashirNew York will resemble Blade Runner: The city won’t be run by replicants, or maybe it already is and we don’t know it. Residential and commercial real estate still has a ways to drop, the MTA is a disaster, schools and essential services are being slashed, the city is begging to the state which is begging to the Feds, which is bailing out industries and perhaps soon municipalities. We will never re-visit Summer of Sam but New York on the skids can be dirty, dangerous and borderline overwhelming, separating the survivors from the realists. 

Waltz With BashirPR Blunder of the Week: You Know Chrysler is Toast Because Mark Cuban flames the company on his blog and generates a windstorm of bad publicity for the beleaguered U.S. auto maker. Chrysler was so ecstatic that the government is throwing it a couple billion that it took out full-page thank you ads in The New York Times, Wall Street Journal, Washington Post, Atlanta Journal-Constitution, and USA Today.

On his personal blog, Cuban called the move “idiotic” and asked, “How does it make the next unemployed Chrysler worker feel that their entire year’s salary just went for a single, ridiculous ad?”

Chrysler’s statement on the Cuban maverick post: ”With the recent announcement by the White House, Chrysler LLC has the initial injection of working capital necessary to help bridge the liquidity crisis the industry is facing and help return the Company to profitability. The ad thanks America for this investment in Chrysler. As the process evolves, many individuals will have opinions. The Company has no higher priority than to satisfy the loan conditions laid out last Friday by the Government. As a result, Chrysler will not comment on individual opinion.” 

You have to pay those internal PR people to say something.

Images this week thanks to Waltz with Bashir, an Ari Folman film perhaps even more relevant this week due to the escalated conflict between the Israelis and Hamas.

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PR/Media Week in Review 12-21-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewIs Mark Stevens, CEO of MSCO (a self-described “high-powered global marketing firm”), a “fool, a tool, a threat to decency, a dumb and irresponsible excuse for a human being, an idiot, incompetent, and myopic.” Maybe - not that he cares, as long as we spell his name right.

In his 12/16/08 blog post  Mark laments that his appearance on FOX TV’s “Cavuto” may have caused extreme consternation among the blogerati but hey, that’s PR.

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PR/Media Week in Review 12-14-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewIt was the week of the swindler, the thief, the profane, double-dealing Governor, the blood sport of Illinois politics and the sociopathic Wall Street money manager. Marc S. Dreier, “one of New York’s most accomplished lawyers, brazenly swindled some of the city’s savviest investors,” (NYTimes), while Bernard Madoff was perpetrating the largest fraud ever (Wall Street Journal), $50 billion, making Dreier’s $100 million damage seem like chicken feed, while Blago Blagojevich was peddling Senate seats on the open market like bogus flat screen TVs (Washington Post). 

It was a week to celebrate unrepentant greed and corruption as the tightening vise of a deep recession forces dark dealings to the light of public scrutiny. As U.S. auto makers and the unions will attest – this is a great climate for crisis communications.

PR JOB: Seeking “spirited” PR pro who has handled media relations and strategic PR for premium wine and spirit account. Work with creative team of agency vets on high visibility brands. Seeking home-based, flexible, highly motivated, digitally proficient individual who can embrace the ‘new PR’ built for the digital age. Background & Links to: spiritjob@prblognews.com

PR WANNABES NEED NOT APPLY to the Spring Associates database assiduously compiled and analyzed for the The Official PR Salary & Bonus Report©. Spring queries nearly 20,000 credentialed PR corporate and agency professionals nationwide for proprietary insight into salary ranges, billing rates, geographic breakdowns, etc. 2009 Edition, the 13th annual, is available January, 2009.

The Drama of Public Relations continues through the week with performances of WHITE NOISE to December 22 at H-B Playwrights Theatre in New York City. Performances for the “Waiting Room” series of 10-minute plays are free. Comment by Karasma: PR and cruising on the traitorous sea meet in a therapist’s office…PERFECT!

Maintaining good relationships with donors or their descendants is not only good public relations but also could help avert legal messes down the road. … See San Antonio Express-News story

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PR/Media Week in Review 11-30-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewWhether it was the bloody siege in Mumbai or the Wal-Mart worker trampled to death by crazed shoppers on Long Island, this year Black Friday – the first and busiest shopping day of the holiday season – lived up to its name. November 28, 2008 will be remembered for its post turkey indigestion and a sense of dread that perhaps things are even worse than they appear.

The inanity of broadcast TV news was obvious during this made-for-social-media terrorism event in India.  Indian CNN newscasters are well-schooled in tactics of American counterparts – when you don’t know anything talk faster and louder so people don’t know that you are repeating the same supposition over and over. On the ground bloggers, tweeters, texters, videographers and photographers beat out the mainstream media this time.

So who died. Well my city, Mumbai. Armed gunmen and terrorists held the city to ransom, randomly shooting and killing innocent citizens for no rhyme or reason while the administration and other citizens helplessly watched. Kinda like the school campus shootouts we read in the news that happens in US of A. From Deeply Deeps blog by Deepa Prabhu, Mumbai, India. She “is licensed to tweet” at DDeeps

The Wal-Mart worker trampling on Long Island was the big news buzz around New York on Black Friday.  A mob killing at five in the morning for 20% off on a plastic tub is local socio-economic brutality that trumps events in the sub-continent.  Although a CNN online poll showed that 2/3 of all respondents are in total spending lock down for the holidays, maniacs were still camping overnight in cardboard boxes to get into Best Buy on 6th avenue.

The stock market – inured to worldwide economic and political catastrophe – actually posted strong gains for the “holiday-shortened week that saw investors increasingly confident that much of a dire economic outlook is already priced in,” according to MarketWatch. Meaning good times ahead, the economy is back on track, go buy a condo, find somebody who will give you a loan.  Yes, there are bargains out there – in stocks and real estate – but who has the money to buy?

Story of the week:

New York Daily News logo

GIANT JERK SHOOTS HIMSELF

BURRESS FUMBLES GUN AND NAILS LEG

 ”Mercurial head case” Plaxico Giant Idiot Burress accidentally shot himself in the leg in a New York night club ( goes from hero to zero). The “Giants’ Super Bowl hero currently in the process of punching his ticket out of town, goes from being an accident waiting to happen to an accident that actually did happen.”

PR/Media Week in Review 9-21-2008

Mark Rose, Editor, PRBlogNews, PR/Media Week in ReviewWhat a week it was, starting with Lehman’s bankruptcy, through AIG’s bailout, wild gyrations in the market, capped with a supposed $700 billion plan for the government to enter the toxic mortgage business. What will next week bring? According to Joe Nocera of the NYTimes, the big government bailout is a Hail Mary pass that can be intercepted in the end zone. Several others agree. Stay tuned for the second half.

The worse the financial markets become, the more financial issues are pushed to the fore, especially in the heat of a Presidential race, the more more we rely on financial media to report and analyse critical issues. This week the Wall Street Journal online rolled out a radically new look with several intriguing social media tools – just in time for our greatest financial crisis since the Great Depression. Nobody has ever accused Rupert Murdoch of not being canny, propitious or just plain lucky.

Mark Rose Wall Street Journal ommunitiesThe Wall Street Journal Community is Murdoch’s attempt to offer the Journal audience a taste of MySpace, with message boards and interest-related groups, profiles, etc. This might work for business people who don’t find value in Facebook-like social communities and professional-level job hunters who want to participate in social media media without tarnishing their cred – or it might be one ‘online community’ too many.  Also, see All Things D. - meaning All Things Digital, from the Journal,playing to the natural geek tendencies of Wall Streeters and the high demographic Journal audience.

Murdoch moved rapidly to remake the moribund Journal print edition and online offering. Both desperately needed it. I suspect that the following weeks will be just as dramatic as the last – hundreds of billions of taxpayers dollars are at stake, the final days of the Presidential campaign are approaching, the stock market will likely react with wild swings, and we’ll rely on the financial media to explain it all. Rupert to the rescue!

I am now following NYTimes, L.A. Times Travel section and CBS Early Show on Twitter.  Mainstream media is beginning to catch on – and I may be seeing some value in Twitter beyond knowing that blah blah had a double macchiato in Seattle at 10:32 this morn. You can follow me at http://twitter.com/markrose

PR/Media Week in Review 08-10-2008

Mark Rose, Editor, PRBlogNews PR Week In Review August 10, 2008

Combat PR

I should have known better than to go mano o mano with a Marine. Frank X. Shaw at Glass House, President of Waggener Edstrom and former Marine public affairs officer, creamed PRBlogNews in the first round of PRWeek blog competition last week, 58% – 42%. Late Thursday afternoon we were knotted at 50/50. An hour or so later The Flack IM’d me to gloat about how badly PRBlogNews was being trounced.  What happened?

These online surveys are suspect.  Any 12 year old can game the results and legitimately Wagg Ed, I am sure, has more than enough computers company wide to click the boss to victory. Or, as “TJA” comments, I did myself a disservice by bashing the competition, even in good fun. Considering the results, perhaps he’s right. But then we wouldn’t be having good fun – we would simply be spinning PR for PR and there’s way too much of that.

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PR/Media Week in Review 08-03-2008

Mark Rose, Editor, PRBlogNews PR Week In Review August 3, 2008

Politics & PR rumble, tumble, toil ‘n trouble

McCain’s Obama onslaught, launching negative ads that generate buzz in the pre-convention lull, is smart PR, what you expect from a wounded combatant. He’s using the media to generate media attention way beyond the ad buys alone. The first “negative” ad, which reportedly ran only six times in local markets, serves as the shot off the bow of a skirmish that will employ aggressive and creative PR tactics. It is proof of the power of PR – leveraged beyond its cost if employed correctly. McCain now has a Rove-trained attack dog who knows how to apply pain that reverberates through traditional and social media. Early advantage: GOP.

Barack Obama has so much money (his real advantage) that he can employ the best PR minds (sic) that money can buy.  Can Demos fend off the ‘wimp’ and ‘neophyte deluded celebrity’ tags the GOP is trying to pin on Obama? The answer to that could lead to victory in November. Lieberman and Kerry squared off on “Meet the Press” today to set the tenor of the escalating attack vs response cycle that will spin out as we head to the conventions. Obama can gain advantage by sticking Kerry in a corner and taping his mouth shut for the next couple of months. He seems to embarass Demos, and himself (not that he has that much self-awareness) whenever he speaks. He’s a loser – didn’t anybody tell him?

I don't care about politics, cartoon

Mark Penn, head of Burson-Marsteller, is still smarting from the lashing he took as head Hillary Clinton pollster and message maven. Upfront it was obvious that Penn would go down in flames – you can’t head a PR agency involved in as much high level weirdness as Burson and not bring down a Presidential candidate. Penn has been on a mission since rejoining Burson to to present a non-partisian face to the public, most notably by hiring failed Republican spinner Karen Hughes to bolster business from both sides of the aisle.

Apparently, top-level Demo and GOP spinsters agree that money is infinitely more important than beliefs. And Hughes showed right off that she is perfectly suited for the PR agency business by dispatching an email to Bursonites full of hyperbole, obfuscations and excalmations that reads like a qualifying statement for $600+/hr PR consultant:

“today’s leaders in business and government face the challenge of thinking globally and acting locally, developing broad umbrella themes that shape perceptions of their industry, brand or product, while also customizing those messages for many different customers and cultures.” – excerpt from Karen Hughes email to Burson employees

This week 23/6 (Some of the news/Most of the time) launches its Get Your War On animated series by comic David Rees. First episode below, new episodes weekly. The political season is upon us.