PodCamp NYC Wows The Masses , April 9, 2007, was a revelation for me. In one location teeming with idealists and raw talent I saw the personification of all that was wrong with the public relations business and why PR would fail at social media. Among the 1,000 or so scraggly masses I ran into at PodCampNYC there was only one other PR person and he was purely ‘underground’ – his day job was with a big agency in Washington D.C. If PR could recognize and harness this Podcast/Blogging/Video talent we would have a real revolution on our hands.
Fat chance. In the seven months since that seminal event social media for PR has zoomed like a rocket and fizzled like a Challenger o-ring disaster. Steve Rubel says we should try talking to human beings again. It is encouraging that Rubel is finally getting his head out of his Twitter but those of us who have heard him rant might prefer he stick to gadgets. It’s like Terminator when the circuits go haywire. What can you say? There is no ‘Second Life’ in the cutthroat PR agency business.
But now PodCampNYC2 is coming (I refuse to call it 2.0) and we have reason to rejoice.
jewel brand as the prize. It’s not the Montagues and Capulets, although there is no love lost between the two families and the battle can be Shakespearian in proportion. That’s what we have this week with Rupert Murdoch meeting the Bancrofts today to slap the Aussie woo on the current keepers of Dow Jones. See my analysis on Strumpette 
Dig into the 
web down to your surrounding neighborhoods. I found the 
Last night at the 
L.A. is really nowhere when it comes to PR new media and Seattle isn’t even on the map. Coming back from those two places to Lindsay Lohan screaming from the headlines of the newspapers on the streets of the upper west side you realize that New York has an identity in this new communication renaissance: we’re the new media capital of the universe, as we should be. Rupert Murdoch in your face, baby. Where else would the vanguard of new media spring from?
Los Angeles — Transparency, authenticity, full disclosure – these are buzz terms we hear every day in online PR (especially here at the 
Brooklyn rules. Yes, we display a slight (read huge) bias toward anything coming out of Brooklyn, but 
Birth of an industry. Publisher Larry Genkin (right) tells PRBlogNews that the reaction to the inaugural issue of 
