Rubenstein Survivors Unite!

You don’t go through Rubenstein, you survive Rubenstein.

Hundreds of shell shocked flacks have passed through the Rubenstein mill in Howard’s 40+ years as top scion of NY PR. No doubt all of us wondered:  a) how did we survive? b) I hope this experience is worth something c) nobody but other Rubenstein survivors would ever appreciate what we really went through.

Oh, the stories we could tell!  And now we have our chance. Check out the LinkedIn Rubenstein Associates Alumni Group.

Valerie Silverman Kerr, a 10 year veteran of the Rubenstein media department, has the idea that we should get together and swap stories and network. When I was at Rubenstein Valerie’s office was always crowded on Friday morning with desperate AE’s begging for a media placement before turning in status reports for Howard’s assistant to lug home in that over sized briefcase. It didn’t exactly make for a relaxing weekend wondering whether, come Monday morning, you would exult in Howard’s single-word accolade that came back on the status report, scratch your head over his begrudging acknowledgment, or sulk from his ire, usually written in big letters, with a bold hand, and an exclamation point in case you forgot that your single and only job in life was to GET PUBLICITY.

Early stage rules: No media (we want to be open), and you have to be a bona fide Rubenstein alum (a fair amount of AEs started their new job in the morning, realized what they were facing, went to lunch and never came back. You have to be at least a 24 hour survivor.)

See my paen to Howard in Strumpette, 7/11/2007.

Understanding NY Media

You want to ‘get’ New York City media? Then you have to understand the New York Post. This video will help:

New York’s Funniest Reporter … Again

5th Annual New York’s Funniest Reporter Show Will Raise Money For Humane Society

The 5th Annual New York’s Funniest Reporter Show is Thursday, August 19th at 6:00 pm at Gotham Comedy Club (208 West 23rd St).

It will feature eight media professionals each doing five minutes of stand up comedy in order to raise money for the Humane Society of New York . At the end of the night, a winner will be declared. (RELATED: See Media Comics Plunge PR Guy at Comedy Fest, PRBlogNews, 8/4/2007)

Appearing on the show this year will be: Wendy Diamond (Animal Fair Magazine), Cooper Lawrence (Cooper Lawrence Show), Ellis Henican (Fox News & Newsday), Meredith Daniels (Newsday), Lauren Sivan (Fox News), Marlaina Schiavo (CNN), and Robert George (New York Post). 2009 NYFR Winner Marianne Schaberg will be performing in the show but, will not be competing.

Judging the competition will be: Judith Regan (Sirius / XM), Jeffrey Gurian (Comedy Writer / Filmmaker), and Tasha Harris (Founder & Editor-In-Chief of StageTime Magazine). The show emcee will be comedian Ryan Reiss.

“In five short years, the show has become a New York tradition. We’ve been so honored to have over twenty six media professionals participate in the event and raise money for worthy charities.” Said New York’s Funniest Reporter Show Co-Producer, Ryan McCormick.

The cost of admission is $15 in advance and $20 at the door. To make a reservation, please call (212) 367-9000.

The 5th Annual New York’s Funniest Reporter competition is produced by Goldman McCormick Public Relations and is part of the 8th Annual New York City Underground Comedy Festival.

Since it’s inception in 2006, New York’s Funniest Reporter Show has featured over 26 media professionals performing stand up comedy in order to raise money for worthy charities that include Operation Uplink and the Humane Society of New York. Participants have come from: NBC, WPIX, Good Morning America, CBS, NY1, Fox News, Star Magazine, ABC, News 12, MSNBC, CNN, The Resident, New York Post, and New York Daily News.

For over 100 years, the Humane Society of New York has been a presence in New York City, caring for animals in need when illness, injury or homelessness strikes. In 1904 they were founded to protect the city’s horses against abuse. Members fought for laws to punish negligent owners and place watering troughs in streets and parks. As funds allowed the Society to expand, a free medical clinic and a small adoption center for cats and dogs was included. Today their hospital and their Vladimir Horowitz and Wanda Toscanini Horowitz Adoption Center help more than 34,000 dogs and cats annually, and their numbers continue to grow.

Content Grid Good PR Tool

The people at Eloqua are on to something.  Their new content marketing Infographic ‘The Content Grid‘ demonstrates what I’ve been talking about for a while - all communication can now be broken down into two broad components: content creation and content distribution.

When we understand that we are able to behave like news organizations that develop a story (a content element), and distribute it through multiple sites, print publications, Twitter teasers, Facebook, et al. This requires a new way of thinking that optimizes digital assets.

sell everything immediately

Going out on top - happy new year

I’ve always been a sporadic blogger so it’s not that big a stretch to become a non-blogger - at least in this forum. Business has been booming - taking an increasing portion of my time. We’ve re-designed our website, re-calibrated (I love that word) our business and I can’t pay attention to this blog anymore. But, everybody likes to go out on top, so I find some small degree of solace knowing I am STILL the #1 Sidewiki comment on the Twitter homepage!

Blogging less here means I have more time to read blogs I enjoy. My favorite blog: 3QuarksDaily.

Blogging less here also means I can pay more attention to my theatre blog, where my heart is these days: markrosenyc.com

All bloggers should support the struggle for freedom in Iran. Image below from Tehran 24 | also check FRONTLINE: Tehran Bureau for updates and THE LEDE, The New York Times

Five PR bloggers worth following, derived from random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr - the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] - the merry prankster of social media | #4 Richard Edelman - the Philip Roth of PR | #5 Loren Feldman - incendiary pupeteer

Some favorite posts:

• Alex Rodriquez Comes to His Senses - What Next?
• MLK & RFK Brothers In Battle
• Google Sidewiki is PR Game Changer
• Kristen Revealed
• So you want to break into public relations?
• What is Your Wikipedia PR Strategy?
• Mahatma Gandhi & Business

HAPPY NEW YEAR. Peace. Health. Freedom. Prosperity.

PRBlogNews, launched June, 2005. Archived, December 30, 2009.

Corrupt Bloggers Kvetch - Where’s the Swag?

There’s a very revealing guest rant by professional ’lifestyle’ blogger Krizia in Pro Blogger: PR People Getting Pushier with Bloggers Since the Recession.

Krizia is perturbed that PRs are now asking questions about the value of all their free giveaways; the cash, the swag is drying up for product placement on Krizia’s EatSmartAgeSmart blog. Before bestowing gifts and favors PR people are asking pesky questions like: 

• “How many unique users?”
• “How many page views?”
• “How fast can you get our review on your site?”
• “Have you won any awards in the past?”
• “Send us links to past reviews you’ve written.”
• “What angle will you take with this feature?”

In other words, publicists were getting hip and demanding the same standards they apply to legitimate media. When we get a hit inthe Daily Newswe know the circulation, target readership, ad equivalent value - in print and on the web.  Why not with bloggers? 

EatSmartAgeSmart has all the markings of a commercial enterprise that treats ‘content’  like ad-filler. Where’s the PR value in editorial in an outlet that obviously crafts stories as thinly-disguised ads to pump individual blog traffic and ancillary business for a larger blog network? (see Glam Media description below).

I know this is beauty/fashion/lifestyle blah blah, and that’s the way it’s done in these industries. But these sprung-up-on-the-web media properties are competing with established, verified, legitimate media outlets that are converting their readers to the web.  If you’re a publicist you’ll choose mass media or Trade pubs before spending billable time on corrupt bloggers who publicly kvetch about the lack of swag coming from PRs. 

Blogger Relations - a credible pitch

A few days ago I got a perfect pitch. I hope Alex doesn’t mind if I reprint it verbatim here:

Hi Mark,

My name is Alex King and I’m the Director of Marketing at a small MIT startup called WebNotes. Thanks for your post on Mandy Stadtmiller- I just read her column and thought it was hysterical!

Anyways, my firm is building research tools for PR firms to help out with the daily news scan process and I was curious if you might be interested in writing about us. I’d love to show you a demo and even give you access to the software.

I hope all is well,
Alex

We did a Go-to-Meeting Demo. I asked questions and I signed up for the same two week free WebNotes Demo vailable to everybody. No free giveaway. No PR. No hustle. No quid pro quo. No money changing hands.

A couple of days after the Demo Alex followed up with email to see if I needed assistance.  Be professional, be personal, be persistent. In PR, media relations, blogger relations, bottomline, that’s all you can do. If you do that, you’re way ahead of the game.

EatSmartAgeSmart is in the Glam Media network.From the Glam Media site: Glam Media is the pioneer and global leader of Vertical Media—a revolutionary new media model that connects premium brand advertisers with millions of consumers with like-minded passions online through large and growing vertical content networks. With more than 1400 publishers worldwide, we cover the topics people are passionate about. We know how to find and engage these audiences with the right content at the right time—and brand advertisers are taking note. In the past year, 23 of the top 25 brand advertisers have engaged with passionate consumers on one of the Glam Media Networks. With a reach of 55 million unique monthly visitors in the US and more than 125 million uniques globally, it’s no wonder Glam Media is in the comScore Top 20 Web properties and a Top 10 AdWeek Display Ad Publisher.

Jeffrey Sebelia is Edgar Allan Poe

I only blogged about my nephew Jeffrey Sebelia, 2006 Project Runway winner, a couple of times. Still, his name is the most popular search term for this blog.  So, here we go again.  We haven’t seen Jeffrey since his sister’s wedding in California but through the family grapevine we hear that Jeffrey was spotted at Heidi Klum’s Halloween Party, see pics below. This is no run down to Rite Aid and get a plastic orange goblin head at the last minute kind of party. This is a Red Carpet Halloween Party with Paris Hilton (left, with boyfriend Doug Reinhardt) and the like in costumes it must take hours to don.  

Jeffrey’s new band, Sing Orpheus, is really cool. I love “Lullaby.” Play below.

My Jeffrey Sebelia photo album, New York, Project Runway, 2006

Jeffrey Graces Elle - Blogs Oscar for AOL, PRBlogNews, January 17, 2007

 

Sing Orpheus is a rhythmic, trance inducing, four piece psychedelic rock band based in Los Angeles. The band was founded by seasoned musicians, Jeffrey Sebelia and Terry Borden, who have recorded and toured with Pete Yorn (Columbia/Sony), Lifter (Interscope), Lusk (Zoo Music Group) and Idaho (Caroline/Virgin) to name but a few. The duo began hatching out songs and soon enlisted gamine ,Cassandra Church, as the lead singer after hearing her sing back up vocals for a local R&B/dance pop group. She stole the show with her beauty, effortless vocals and her powerful stage presence.  Her vocals are powerful enough to induce goose bumps.  Cassandra’s experience in musical theater in Europe made her the perfect dramatic front woman for “Sing Orpheus”. Coupling Jeff’s gift for poetry and natural lyricism, and Cassandra’s unique melodies and emotional delivery, the songs are at once memorable and arresting.

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