PRNewser Blames Victim in Mugging by Journo

It’s not quite on the scale of Ahmadinejad denying the holocaust, but PRNewser ganging up on a wounded PR pro smacks of waterboarding for a minor offense.  See Former Lord & Taylor Publicity Manager Confronts Forbes Reporter Via Blog

The thumbnail: Out of work PR pro Judith Lederman cooperated with a Forbes reporter on a story called When Work Doesn’t Pay For The Middle Class. She was either mis-quoted, taken out of context, or ‘un-quoted’ - treated badly by a reporter who basically used her to support his storyline (never happens, right?) - and she called the reporter out on her blog.

I immediately admire Judith for this. We get paid to be aggressive advocates for our clients - that sometimes means confronting the media. She is willing to do it publicly for her own news.  A legitimate blog post is treated as news by Google. She is using the power of her blog to be on par, in this instance, with Forbes. Maybe it’s because she’s willing to stand behind the courage of her own convictions, something you rarely see in the PR business, that so offends PRNewser.  What about all this warrants such snide editorializing. Does the author know the PR business?

There are a few things worth noting here. First, is it worthwhile to publicly challenge a reporter on your blog, and do any positive results come out of this practice? Second, if Lederman is looking for a PR job, what does it say about her PR skills that she couldn’t properly handle her own media relations and personal image? Yes, the reporter could have very well taken things out of context, but it was Lederman who agreed to have the conversation in the first place. Perhaps should would have been better served to decline the interview or at least halt it when she felt things weren’t going in the right direction? - By Joe Ciarallo, PRNewser, on Sep 18, 2009 09:47 AM

The Greening of Social Media for Iran Democracy

‘Neda” is her name (left) - she has become the rallying cry for Iranian protestors and a martyr for the cause. Videos show her with her father, like thousands of others, at a demonstration in Tehran.  Then she is on the ground, bleeding profusely and dying, her father holding her, others screaming. Who shot her? In this ‘unverified’ news world we now live in, no one can say for sure. Neda now qualifies for her own Twitter hashtag #Neda.

Street demonstrations are looming today in Iran to pay respects to Neda and other martyrs of the Twitter Revolution in Iran.

Where can you follow the news?

• Mashable How to Track Iran Election With Twitter & Social Media
• The New York Times The Lede
• The Huffington Post Live Blogging the Uprising

How can you show support?

• Green overlay your Twitter avatar with 1-click - http://helpiranelection.com
• Post your green Twitter avatar on the Green Wall: http://iran.greenthumbnails.com/

Social Media Sustains Resistance in Iran

 Can social media help spark and sustain a revolution?

Twitter sources:

• http://twitter.com/iran09
• http://twitter.com/iran88
• http://twitter.com/mousavi1388  last tweet - I am prepared For martyrdom, go on strike if I am arrested #IranElection
• Follow #iranelection for streaming tweets on Iran battles

RT @grandmatia Many governments worry about guns in their people’s hands, Iran fears computers in theirs! #IranElection #NetRevolution 

Heartbreaking Images From The Iran Green Revolution 6/2009 (graphic images - discretion advised)

 

Tehran Minute by Minute

We cannot underestimate the importance of what is going on in Iran now.  Read The Lede  in The New York Timesfor minute-by-minute, sometimes second-by-second updates. This is not original, on-the-ground reporting - it is scans of Twitter, Facebook, other news sources, images and sounds being broadcast out of the country through social media and traditional means.

‘Reporters’ are locked out of the news; citizen journalists are capturing events internally and beaming out to the world. A television station in Los Angeles sent 1,000 tiny USB-enabled cameras disguised as pens inside the country. Facebook is now available in Persian, Google is translating Mousavi’s web feed into English. The picture on the left was sent via Twitter.

This is one more example - perhaps the most telling yet - of how social media and citizen journalists are reshaping how we gather and transmit news. Iranians will get smarter about how to get around the government clampdown on ‘evil’ media and the rest of the world, hungry to know what is going on in Iran, will aid them.

This past week has been a revelation. “Where is my vote?” - the repeated message of protesters, in English, is something we have asked in recent U.S. elections (we have a long history of manipulated elections). They speak of Revolution and Democracy and every citizen counting. I cannot pretend to understand the complexities of the Iranian culture but the events of the last week show that we have similar aspirations for justice and freedom and they need to be supported. (Several sources report clashes between the police and protesters).

PR/Media Week in Review 05-24-2009

Twitter scams are proliferating like wildfire on the Net- 100FOLLOWERS A DAY! they promise - and this one, TwitterTrafficMachine, a couple of bozos who say they invented a system to automatically increase your Twitter followers. mytweetfollowers.com is another one that automatically controls your Twitter with re-tweets to their site - @Stock_Tweets is having a hard time turning off those malicious auto-Tweets.

All this supports the false notion that hundreds or thousands of Twitter followers lends you credibility, popularity and the power to influence others. Twitter is easily manipulated and tends to gravitate toward the fleeting inane comment generated by obsessive compulsive Twits whose only purpose is to generate more followers, no matter who they are.

On the other hand - the media is really taking to Twitter and it is proving to be a viable alternative wire service.  Some journalists troll for sources through Twitter: APRealEstateLooking to interview someone who bought or sold a home in the Dallas metro area in April or May. Email asainz@ap.org. Some journalists, who have a conversational style and an underlying mission, manage to convey a real personality in 140 characters or less. My favorite is Nicholas Kristof:

NYTimesKristof @Kholmpartiet Poverty of spirit: people who express themselves not by personality but by displaying the latest i-Pod. 18:15 PM 19th May | NYTimesKristof It’s odd to return to the U.S. from African villages. So much wealth here, yet often accompanied by a poverty of spirit. 16:18 PM 19th May.

Twitter is also proving to be a resource for what journalists are thinking and doing: mattbish Had editorial lunch with JP Morgan ceo Jamie Dimon who was surprisingly upbeat (Matthew Bishop, The Economist). As one client astutely observed- journalists are now openly offering opinions trough social media.

The exploding popularity of Twitter and its usefulness as another information stream is forcing companies to hire in-house or freelance Twitterers. See NYTimes “Tweeting Your Way to a Job“. Wells Fargo is the latest to launch a customer service Twitter stream, complete with several real-life Twitter personalities who answer basic banking questions. Others in the banking business have jumped on the bandwagon: See USA Today story about customer service and banking on Twitter. 

JournalistTweets is the the first (claims Cision) Twitter journo aggregator. You can follow tweeting journalists according to segments - Business | Entertainment | Health | Technology

Follow me on Twitter: @markrose

More and more, my conversations with journalists includes a survey of the PR job market (can’t be worse than journalism!?). This week, editorialists and bloggers debated the blurring lines between public relations and journalism. See Reason magazine column arguing that PR could become the next investigative journalism| And there’s The 21st Century Journalist: PR by Day, Reporter by Night? by Renay San Miguel.

 NYPost: Portfolio.com taken over by American City Business Journals | Worth magazine re-launches June 1. See story here.

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A-Rod Set to Return to Yanks Amidst PR Blitz

When you have a $250 million property, you go to great lengths to protect it.

Alex Rodriguez, who many admit is the best player in baseball, has a battery of lawyers, agents, and flacks who seek to protect and further the image and career that A-Rod himself assiduously seeks to diminish. The New York Yankees, the most successful and drama-laden sports franchise, occasionally spawn tell-all/shock books like Sparky Lyle’s Bronx Zoo, and Joe Torre’s Yankee Years, along with endless news stories, sports columns and blog posts.

When you’re A-Rod, secretly cavorting with Madonna, or Joe DiMaggio, marrying Marilyn Monroe, the stories spill from the sports section to gossip and celebrity - every word is dissected and analyzed, even silence becomes a statement.

A-Rod: The Many Lives of Alex Rodriguez by Selena Roberts was released recently. It is the catalyst for the latest A-Rod mania, following his admission of steroid use (a story that Roberts broke). Selena Roberts is obsessed with Alex Rodriguez and she is no fan. As a sports reporter for The New York Times before she jumped to Sports Illustrated, she wrote probing, elegant, albeit negative pieces insinuating that the Yankees would be better off without A-Rod, the preening, self-aggrandizing, over paid diva. These days you can become a pseudo celebrity just by writing about A-Rod.

Yankee manager Joe Girardi lashed out against the A-Rod book  with an aw-shucks if you can’t say something good about somebody, why say anything at all attitude, thereby cementing his legacy as the anti-Billy Martin. Other sports bloggers have come to A-Rod’s defense: Why I’m skeptical of Selena Roberts’ new book, from SysterBall |  Selena Roberts’ Poison Pen, from the Yankees Republic | In defense of Public Enemy No. 1 , from Sports-Illustrated writer Jim Caple | Roberts’ book on A-Rod should be questioned, from KansasCity.com.

All this falls in the ’any publicity is good publicity’ category as A-Rod returns to the team this week, maybe as early as Friday.  The Yankees are slumping along without him.  Can he lift the team by way of his awesome talent and unfortunate personality? Nothing like the heated glare of the avaricious New York media to pump some life into a listless sports franchise - or drive it further down.

A-Rod Archives:

• A-Rod Bunts in PR Press Conference, PRBlogNews, 02/18/2009
• Rubenstein PR Fingerprints on A-Rod’s Ass, PRBlogNews, 02/13/2009
• A-Rod Slams Media in PR Home Run, PRBlogNews, 02/10/2009
• A-Rod Needs Good PR Bad, PRBlogNews, 02/09/2009
• BorAss Reamed in the Bronx, PRBlogNews 11/04/2007
• PR Drives A-Rod & BorAss Money Show, PRBlogNews, 11/01/2007
• BorAss PR Stunt Spits on Baseball, PRBlogNews, 10/29/2007

PR/Media Week in Review 05-03-2009

New York is the great stage and the Yankees are the most dramatic sports team on that stage. On that stage  there is always one, and only one, player who is the big star, the media magnet, the conflicted soul who demands attention and is tortured by the public scrutiny and vilification that inevitably comes with it.

Alex Rodriquez - A-Rod - is the guaranteed modern-day Yankee Adonis of controversy, even when he is recovering from surgery and not on the field (although A-Rod is always present in some form, always  playing some angle).

A-Rod is a huge PR issue for baseball and the Yankees, and constant fodder for the mercenary New York press. The new book by the A-Rod obsessed Sports Illustrated reporter Selena Roberts has amped up the A-Rod gag-o-meter to a new level. Roberts portrays A-Rod as a crass, womanizing, steroid-using, ego-maniacal douche-bag who is a bad tipper at Hooters, a liar and a cheat. None of this is particularly shocking or entirely unexpected but it has left Yankee manager Joe Girardi walking a tightrope.

The A-Rod show would be a lot more entertaining if the Yankees were having a terrific season. Instead, they are once again running hot and cold, failing to coalesce all that monied talent into a winning team. Now, of course, the perfect scenario is set for A-Rod to return and carry the team to the playoffs. This is precisely the sort of pressured situation he usually fails at.  All of it leaves some fans to wonder - is all this A-Rod agita worth it? Can his talent overcome all the bad PR baggage that comes with it?

Time for Yankees to Say Goodbye to A-Rod, Huffington Post |  Alex Rodriguez: Wiping His Butt With the Fabric of America - great post from Bleacher Report | Rubenstein PR Fingerprints On A-Rod’s Ass - PRBlogNews

CONNECTING

Mandy Stadtmiller (right), that ultra funny NY Post columnist, stand up comedian (although she often sits), and general gal about town and country is desperate for fans, like she wants to everybody in NYC to be her fan. So fan Mandy on Facebook here http://tinyurl.com/cto7lq and Twitter her here http://twitter.com/mandystadt so you can become a peep of Mandy’s and get the inside skinny when she needs a source for a story or asses on seats for a gig.

 blog: edit30, insight for business communicators - Richard Miles takes this stuff seriously| blog: Silicon Valley Watcher: Every company is a media company - I couldn’t have said it better|  Twitter: @serena - she has a clue, she’s fun and she streams useful biz/PR connections | Reading | MediaWeek Is Twitter the next Second Life? A mere 40 percent of new visitors return to site … A new study by Nielson Online found that 60 percent of people who sign-up for Twitter do not return after one month. That means only 40 percent of new visitors return, which is up from 30 percent, Nielson reported. MediaWeek suggested these numbers make Twitter similar to the over-hyped virtual world Second Life, which enjoyed much press attention a couple years ago. |  chaimhaasRT @JohnAByrnePRWeek media survey data: 58% of media pros are now on Facebook, 51% LinkedIn, 28% MySpace, & 22% on Twitter. Only 22%? | White House new Flickr photo stream:  http://www.flickr.com/photos/whitehouse/ | Matthew Bishop, The Economist, enjoys his Twitter: @MattBish |  Reasons to reconsider the social media release; tips for getting there

Media Thrives Covering Death of Media

The rapid demise of traditional media is fueling a new media stream, most notably on Twitter, chronicling day-by-day media death blows. The merciless axe fell today on Conde Nast’s slick business mag Portfolio, launched two years ago during boom times with lots of fanfare and a big budget. Peter Kafka, wsj.com ‘All Things Digital’ MediaMemo blogger got a jump on the competition with his as-it-happens tweets (http://twitter.com/pkafka) about the end of the print & web-versions of Portfolio.

• May issue, out now (Tim Geithner cover), is Conde Nast Portfolio’s last. Web site to close “in the second quarter” http://bit.ly/1517il about 2 hours ago from TweetDeck
•  Conde Nast publisher David Carey : “The company is deeply grateful to Portfolio’s readers ” http://bit.ly/1517il about 3 hours ago from TweetDeck 
•   Conde Nast declines to comment re: Portfolio shutdown. http://mediamemo.allthingsd… about 4 hours ago from TweetDeck
•    Source tells me Conde Nast is shuttering Portfolio and is informing staff right now. Posting ASAP about 4 hours ago from TweetDeck

Also see http://twitter.com/themediaisdying

Matthew Bishop of the Economist says: “After tweeting for a week, I am already convinced that Twitter is the “killer app” for journalists, and will hasten the end for newspapers.” Follow him @mattbish

According to the latest semi-annual report from the Audit Bureau of Circulations, the Wall Street Journal is alone among the top 25 U.S. newspapers in reporting higher weekday circulation for the six months ending March 31, 2009, than for the same period a year earlier. Its circulation of 2,082,189 constituted a 0.6 percent increase. The New York Times (-3.6 percent), the Washington Post (-1.2 percent), the Los Angeles Times (-6.6 percent), the Chicago Tribune) (-7.5 percent), Newsday (-3 percent), New York Daily News (- 14.3 percent),  New York Post (-20.6 percent).

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