I poked Amanda Chapel this week. I was respectful, took proper precaution and I think it was good, if not brief, for both of us. Emboldened by my first successful poke on Facebook I began to poke others. With all this indiscriminate poking going on it’s no wonder that this online community is propagating at an alarming rate. A “poke” on Facebook is equivalent of saying ‘yo, wassup’ and then moving on until you get some kind of response. You poke, gather friends, join groups, add all kinds of widgets and doohickeys to your profile and something is supposed to happen. Your life changes? You find the perfect mate, the perfect job, zing! make that connection you dreamed of your whole life? Or you simply waste more time futzing around the Net. — See the rest of the story on Strumpette
Those are the words of Jodi Kantor (left) of The New York Times. She recalls few times when she dealt with a PR person who really made a difference in a story, someone who was able to ‘anticipate’ what the Arts & Leisure section, which she used to edit, might need. It’s a digitial world but it’s an old story. PR people aren’t reading the paper and thinking like journalists. Kantor now covers politics in general, and Barack Obama specifically, for NYT.
Los Angeles — Transparency, authenticity, full disclosure – these are buzz terms we hear every day in online PR (especially here at the 
Agghhh. That’s media death to a PR firm that pitches PC magazine for a variety of consumer tech clients. The shiny head Yoda had to Google “Apology 101″ and approximate contrition on his blog, but that does not begin to address the issue here.
When you look from space you see flare ups across the earth, weather systems, lightning, fires. The skies are always in motion and the earth is revolving. The same with the blogosphere. Little flare ups across the globe sometimes lead to bigger questions, resolutions, or all out war.
worse,” Richard Edelman says in the following interview with PRBlogNews. 
