Posted in Case studies, PR Blog Practices on Sep 1st, 2006 No Comments »
I had yet one more communication from a Dell “customer advocate” regarding any concerns I may have about a potentially exploding battery in my Dell notebook computer. Dell certainly deserves kudos for its aggressive “social media outreach” during this crisis. When I originally blogged about this - see Dell On The Blog Offensive - I was a [...]
Posted in Case studies, PR Practices on Aug 21st, 2006 1 Comment »
I was furious when Dell announced its huge recall of notebook batteries that had the potential to explode. I was angry because the web site url the company gave for recall info was non-functioning and the phone number supposedly set-up to handle complaints was disconnected. There was nothing, not a word, of the recall on [...]
Posted in Case studies, PR Blog Practices, PR Practices on Aug 1st, 2006 No Comments »
Microsoft CEO Steve Ballmer has been taking a lot of heat for his comparison of Microsoft and China and Bill Gates and Mao (see quote below). But the guy speaks off the cuff, he has a certain cool, nerdy cred and he can get away with it. Contrary to what we might expect, Microsoft has [...]
Posted in Case studies, PR Practices on Jul 26th, 2006 No Comments »
New York Next? The Chicago city council will vote today to raise minimum wages for workers at big box stores like Target and Wal-Mart (Wal-Mart has ambitious expansion plans in Chicago, and they want to move into New York City). Current wages at Chicago stores such as Wal-Mart and Target start at about $7.25 an hour (source [...]
Posted in Case studies, News Roundup, PR Practices on Jul 25th, 2006 No Comments »
I have blogged several times about Wal-Mart’s operational and public relations woes. Wal-Mart doesn’t need a PR war room and it does not have to be at war with its critics. It needs to better integrate into the communities in which it does business and give its workers - the spine of the those communities - a [...]
Posted in Case studies, PR Blog Practices, PR Practices on Jul 24th, 2006 1 Comment »
Do you have to be desperate to be good? In the case of Ford Motor Company, the answer is yes. The American people love the truth and they love an underdog … is the headline that caught my eye in a frame that could have been excised from a punk rock band documentary. The Ford Bold Moves [...]
Posted in Case studies, PR Practices on Apr 21st, 2006 No Comments »
In the past year Wal-Mart has been banged around by activists pushing the company to improve wages and benefits and to assist the communities in which it does business. Finally, the company has been forced to alter its practices because of bad PR. The word to emphasize here is forced.
State legislatures forced Wal-Mart to offer [...]
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