PR Blog News

How do you get down in the fabric of the local community? How do you influence from the real grassroots, one-to-one? These are questions that rack the brains of marketers these days. The Internet is the great distribution pipe marketers and PR people could only dream about.  But hyper local marketing requires an authentic voice, tangible action that [...]

Read Full Post »

Annoying Communication:  You’re in the Guggenheim, digging the permanent collection - all the heavyweights Picasso (some stunners, especially from the early years), Cezanne, Degas, Kandinsky, Rousseau, Rothko, Koons - after doing the marble down the chute bit of the Gugg for the master show on Richard Prince that’s closing in a few days. Richard Prince was [...]

Read Full Post »

I have been on to these Coolhunting guys for a couple of months, since they started the Swarm Creativity Blog in  a marketing push to support their new book “Coolhunting - Chasing Down the Next Big Thing” . Peter Gloor and Scott Cooper, co-authors of the book, were members of a live online Coolhunt for a month, ending in May, [...]

Read Full Post »

First off, Mr. D is going to make it.  For those who did not follow the first PRBlogNews post on the pet food recall, Mr. Darcy is a eight year old Maine Coon who weighed 17 pounds.  He stopped eating and grew jaundiced (you can tell by the inside of his ears and mouth) and [...]

Read Full Post »

When you look from space you see flare ups across the earth, weather systems, lightning, fires. The skies are always in motion and the earth is revolving. The same with the blogosphere. Little flare ups across the globe sometimes lead to bigger questions, resolutions, or all out war.  This keyboard I am typing on is [...]

Read Full Post »

“I am a tenured professor of journalism, I can do whatever the fuck I want,” said Jay Rosen (right), NYU tenured professor of journalism. Rosen was speaking at the New York Social Media Club meeting, at Edelman Worldwide New York headquarters, last Tuesday.  
Rosen was explaining why mainstream media would never undertake his current project of “Pro-Am” journalism fittingly called  Assignment Zero. [...]

Read Full Post »

Coming next Monday, April 2, in-depth interview with Richard Edelman, CEO of Edelman Worldwide, the world’s largest independent public relations firm.
Edelman’s Me2Revolution is the big first mover and widely acknowledged PR agency leader in “social media” (we’ll call it that until a better term evolves). The Me2Revolution has been a semi-secretive skunk works that has taken serious hits for [...]

Read Full Post »

Two days ago I posted about the odd two words that jump out in the much heralded new jetBlue Bill of Rights. Money will be given to passengers for delays due to a … Controllable Irregularity. It is comforting to see that a host of other bloggers, many of them hardcore travelers, are just as dumfounded. What the @#*! [...]

Read Full Post »

The jetBlue horror story of travelers interminably stuck in planes as cancelled flights stacked up due to ice storms, has become legend. Many other airlines face the same difficulties due to weather emergencies but the focus was intensely on JetBlue this time for two reasons:
1) JetBlue has a stong compact with its Customers (capital “C”) and is supposed to be different. 2) [...]

Read Full Post »

 
Since I wrote the post What The Hell is Going on at Ford?, July 24, 2006, I have kept a close eye on Ford. How could you not? They are major business news - one of the goliath Top Three US auto companies fighting for its life.  The question six months ago was: can its Bold Moves [...]

Read Full Post »