PR Blog News

The black arts infiltrated Strumpette last week with a fascinating posting on the “Dark Side of PR 2.0” – nefarious activity that uses Web 2.0 tools to warp the minds of the masses. The day that appeared the mainstream media (MSM) reported that the CIA is now using Facebook in its operations. Later in the [...]

Read Full Post »

A big moment occurred on Strumpette this week with the either/or piece by Marcia Silverman, CEO of Ogilvy Worldwide. Special thanks to Ms. Silverman for violating the unofficial PR CEO August hiatus on conversations about the conversation and finding the voice to speak. Ms. Silverman made a definitively ambiguous statement — a title like “Digital [...]

Read Full Post »

I poked Amanda Chapel this week. I was respectful, took proper precaution and I think it was good, if not brief, for both of us. Emboldened by my first successful poke on Facebook I began to poke others. With all this indiscriminate poking going on it’s no wonder that this online community is propagating at [...]

Read Full Post »

All week long I heard the coyote howl as the moon, a waning crescent, receded further. It is the season of the coyote, not just here in the Olympic Mountains, but throughout the land as Trickster reveals itself in many permutations. The Makah, on the coast of the Olympic Peninsula and the Colville east of [...]

Read Full Post »

James Bond may have thought “You only die once,” and my mother Shirley, god rest her soul, used to say “Why die twice?” when I worried excessively. But apparently the Social Media Club believes that its mission is to repeatedly die like a poor fish flopping on a deck, gasping for air. Won’t some kind [...]

Read Full Post »

I have been on to these Coolhunting guys for a couple of months, since they started the Swarm Creativity Blog in  a marketing push to support their new book “Coolhunting - Chasing Down the Next Big Thing” . Peter Gloor and Scott Cooper, co-authors of the book, were members of a live online Coolhunt for a month, ending in May, [...]

Read Full Post »

Most bloggers have to build up an audience over time, connecting to issues and other bloggers, hitting on an occasional hot topic that might spike readership. Most business blogs plumb a narrow field of issues and appeal to a niche audience. It is the “narrow and deep” factor accepted as the norm for blog success.
Then [...]

Read Full Post »