WordPress is the standard - the great, free, solution to virtually any web challenge, from a simple personal blog to a corporate website. WordPress is constantly evolving. There are legions of developers and educators out there who can guide the WordPress adventurer. This is one of the better ones. She’s engaging and she makes you feel secure that you can do this! Want a career that is flexible, pays, and is in demand? Become a high quality WordPress developer and designer. We’re always looking out for them.
As expected, the Federal Trade Commission yesterday issued new guidelines for bloggers to discloseÂ freebies or payments they receive in return for reviewing products. Although the regulations are still vague and will be judged on a case-by-case basis, this is a big step in cleaning up the blogosphere from the proliferation of content trash floating around.
Social media guru Brian Solis argues that the FTC is not showing bloggers respect because “traditional reporters and journalists have long received products and services to review.” Yes, with several key distinctions. Real reporters are schooled, apprenticed, trained, and are usually part of an organization that has adopted standards and oversight. News organizations have guidelines about accepting gifts and returning products they review. BloggersÂ are not reporters and, in the case of those who stoop to write positive reviews on products or services they receive without disclosing the relationship, they are hardly behaving ethically.
There is a mad rush to get exposure on the web and gameÂ search results – hence pay for play bloggers. Blogging is hard work. It takes thought, research, and a bit of tech savvy (not much), and understanding of basic journalistic principles. Bloggers don’t usually do ‘original’ research – we commentÂ on what has already beenÂ reported. Bloggers can have value, the same as any op-ed contributor to a news organization.
This goes back to that big question – what is more important, content or SEO. I argue that content is more important.Â If you produce articles that have insight and value to the market, search engines will pick it up and you will receive deep, long-lasting benefit. If you’re out to game the search engines through slick SEO tactics and prostituted bloggers, then you will always be at the mercy of Google’s next algorithm that boxes you out andÂ government regulations.Â
For bloggers, the FTC stopped short of specifying how they must disclose conflicts of interest. Rich Cleland, assistant director of the FTC’s advertising practices division, said the disclosure must be “clear and conspicuous,” no matter what form it will take.