Guggenheim Social Media Case Study

Visiting the Guggenheim a few times this winter when we were in NYC I was impressed by how they use the space for multi-media presentations, music, film, dance, and other events. There is no space like it. It lends itself to grand presentations (now what Frank Lloyd Wright had in mind, I’m sure).

In June of 2010 the Guggenheim launched the inaugural YouTube Play. A Biennial of Creative Video. This experimental collaboration between YouTube and the world-renowned art museum, presented with HP + Intel, set out to discover and showcase the most exceptional talent from the rapidly growing realm of online video.

Jeffrey Sebelia is Edgar Allan Poe

Paris Hilton at Heidi Klum and Seal's Halloween PartyI only blogged about my nephew Jeffrey Sebelia, 2006 Project Runway winner, a couple of times. Still, his name is the most popular search term for this blog.  So, here we go again.  We haven’t seen Jeffrey since his sister’s wedding in California but through the family grapevine we hear that Jeffrey was spotted at Heidi Klum’s Halloween Party, see pics below. This is no run down to Rite Aid and get a plastic orange goblin head at the last minute kind of party. This is a Red Carpet Halloween Party with Paris Hilton (left, with boyfriend Doug Reinhardt) and the like in costumes it must take hours to don.  

Jeffrey’s new band, Sing Orpheus, is really cool. I love “Lullaby.” Play below.

My Jeffrey Sebelia photo album, New York, Project Runway, 2006

Jeffrey Graces Elle – Blogs Oscar for AOL, PRBlogNews, January 17, 2007

 

jeffrey-sebelia-and-cassandra-church

Sing Orpheus is a rhythmic, trance inducing, four piece psychedelic rock band based in Los Angeles. The band was founded by seasoned musicians, Jeffrey Sebelia and Terry Borden, who have recorded and toured with Pete Yorn (Columbia/Sony), Lifter (Interscope), Lusk (Zoo Music Group) and Idaho (Caroline/Virgin) to name but a few. The duo began hatching out songs and soon enlisted gamine ,Cassandra Church, as the lead singer after hearing her sing back up vocals for a local R&B/dance pop group. She stole the show with her beauty, effortless vocals and her powerful stage presence.  Her vocals are powerful enough to induce goose bumps.  Cassandra’s experience in musical theater in Europe made her the perfect dramatic front woman for “Sing Orpheus”. Coupling Jeff’s gift for poetry and natural lyricism, and Cassandra’s unique melodies and emotional delivery, the songs are at once memorable and arresting.

PR Drama Runs Through Monday

WHITE NOISE – the saga of Melanie and Joe, stressed out New York marketing and PR execs, closes Monday, December 22, after eight performances at H-B Playwrights Theatre, 124 Bank Street, New York. Performances have been selling out, so call now to reserve. See The Drama of Public Relations for details. Performances Friday, Saturday, Sunday, Monday. Some comments:

I saw the plays and they were GREAT. A good range of actors and subject matter. It was done well. I brought visitors from Australia. There was an actor Gary Corbin who played a disabled actor in a casting office and was offstage in a second play. He was FANTASTIC! Blew all three of us away. There were many other good performers as well.

The HB Studios “waiting room series” is really great! Yours is hilarious, Mark! Can’t wait to see it develop into a full-length production!

PR and cruising on the traitorous sea meet in a therapist’s office…
PERFECT! Break a leg & Enjoy

Would you pay for Loren Feldman?

That’s the question tossed out in Twitterland as Loren, ganza macher of 1938Media, extends a west coast tour of social media hotspots in search of an answer. Here’s the Twitter from Loren yesterday: So I’ll be charging $0.99 for certain content. A couple vids a week. More details tomorrow.

Dave Winer puppet as seen on 1938MediaLoren is having big success with his new puppets. He moved quickly from Shel Israel to a hippie drippy paranoid Dave Winer, to an overzealous uber geekoid Robert Scoble.  He’s shooting impromptu videos and bunking with Jason McCabe Calacanis and Mike Arrington but the new standard of A-List social media cache eludes those two icons - they still don’t have puppets representing them on 1938Media.  

So, why would we possibly pay for 1938Media videos that we have grown accustomed to seeing for free? Three reasons off the top of my head:

  1. Loren needs the money. There has to be some way to monetize this creative font that amuses so many of us. I pay 99 cents for a bag of potato chips. Loren is worth that. Would that be ‘per-video’ or a time subscription?
  2. Support the puppets. Hey, the Shel Israel puppet is probably doing better than the real Shel right now. If I was Larry Ellison I would give the puppet stock options and sign him to a non-compete. Does that puppet have an agent?
  3. Let’s go off the deep end. How far would Loren go if he was behind a walled garden? I’ll pay to see the really good stuff … and it doesn’t have to be “Geeks Gone Wild.”

I spend a lot of time these days tripping around the incredibly rich and diverse New York theatre scene. Still, I flip on Jason’s Place just for kicks sometimes and think, wow, now this is entertainment. The web is desperately hungry for good, original content. There must be a way to encourage that with a little moolah.

Video 2.0 NYC finds perfect venue

Webster Hall New York CityWebster Hall offers the perfect New York grit no bullshit cutting edge decadence that NY Video 2.0 Meetup needs (and accordingly, all 400+ people there last night seemed to be wearing black). Last time I was in Webster Hall – 2o or so years back – it was to see the Dead Kennedy’s or Mad Cow Disease or something like that. The place hasn’t changed a bit, you can really blow minds in a concentrated way here with big black speakers hovering overhead like space craft of destruction. You can walk around this place just staring at the walls, and I believe I have. 

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Richard Prince, the Guggenheim, annoying

Annoying Communication:  You’re in the Guggenheim, digging the permanent collection – all the heavyweights Picasso (some stunners, especially from the early years), Cezanne, Degas, Kandinsky, Rousseau, Rothko, Koons - after doing the marble down the chute bit of the Gugg for the master show on Richard Prince that’s closing in a few days. Richard Prince was a great show for the space, expansive, allowing for a natural upward progression of his development. The cowboys and bikers and nurses the other connected Tribes of Prince’s mind get spaces of their own, along with the enormous quips and cocktail napkin jokes that keep you off balance and keeps the audience (it’s that kind of show) laughing.  You are not contemplating the bust of Homer here, you are singular and invincible, facing the open western spaces with the Marlboro man, conjuring iamges of the highway ticking off highline poles on the road to freedom, the destination that is always someplace else. Read Peter Schjeldahl’s bitchy review in The New Yorker. or Roberta Smith’s kinder and more instructive piece in The New York Times.

Richard Prince Show Closing at Guggenheim

Anyway, I am digging the permanent collection when one of the new “Guides” they have wandering the Gugg comes up to me and says “I see that you are looking at the art.” Considering the smart aleck Prince show fresh in my mind two possible responses popped into my head.

  • Really? Because I am in a museum shuffling around the periphery looking at the objects on the wall. Is that the clue?
  • No, I am actually trying to catch the M86 bus. Is this a stop?

He was persistent, this Guide. He was about half my age. “What is it about this painting that you like?” he asked, trying to prompt a discussion about art. It was his job, he said. “Everything,” I said. Undeterred, he dug deeper. On it went until he got me talking color and composition and all that. It was Cezanne, the beautiful French countryside. “Maybe it is so good because it was painted outdoors,” he said. I could have said, “Really? Imagine painting the outdoors from the outdoors. What innovation! Ah, the French.”

Richard Prince show closing at Guggenheim in New York City