Occupy PR 2012

Occupy Wall StreetThe Occupy Movement is barely 3 1/2 months old but its impact and on politics and culture, and communication, is deep and far-reaching. The “Twitter Revolution” and the Arab Spring begat the youth confrontations in NYC, around the U.S. and the world. The Digital Revolution is evolving through surprising permutations.

Whatever their goals, whether this Movement  peters out or builds and adapts, the Occupy people know how to use the tools of technology, and the power of street theatre, to shape and drive  messages.

The Occupy Movement is the communication story of 2011 and it catapults us into a raucous, uncertain Presidential campaign in the U.S., an economic crisis gripping Europe, and Arab upheavals that continue. It’s an exhilarating and frightening time for communication.

Facebook is no longer a novelty. Neither is Twitter. LinkedIn has matured into the staid professional/social site that withstands fashion. What social communication platform will ascend in 2012? How do we get messages across when college students are willing to take to the streets and wear their arrests like proud badges?

It’s obvious and a cliche but story and personality prevail. PR people are often ignorant of what makes a story. They think that whatever drivel a client is flogging will interest a journalist or engage an audience.

This year I found that we have to think more creatively, like advertising and marketing people, and we need to take more risks to get client messages across. We have to create News Bureaus that push out content through multiple streams, textual, graphic, and video. We have to be nimble and aggressive. In other words, we have to think like the Occupy people.

I’m blown away by the Occupy rapid mobilizations, the live feeds, the news sites that are replicated throughout the world, printing a quality newspaper, dramatic photo ops. They have no leaders and no money but their communications structure beats million dollar PR campaigns hobbled by bureaucracy, ridiculously high professional fees, and an unwillingness to take risks. It should be a very interesting 2012 in PR.

#occupywallst PR Genius

We spend millions of dollars and corral global teams based on extensive market research backed by world class resources and we can’t produce the great media and visuals and media grabbing messages coming out of the Occupy Wall Street movement.

http://occupywallst.org/- they have an agenda generated on Google calendar | They have a full line up of entertainment. See NY Daily News story: Brooklyn rapper Talib Kweli knew it was hip to hop fence and join Occupy Wall Street activists | Check out the Occupy Wall Street Journal funded on Kick Starter: issue #2 and the Spanish language edition out. now They now have their own media company, Occupy Wall Street Media. They have Rush Limbaugh and Eric Cantor bloviating like Spiro Agnew from the early 70′s so they must be doing something right. Occupy Wall Street is morphing into Occupy New York, and judging the support in cities like Seattle, soon to be Occupy the U.S. This is a media-savvy generation that has all the tools of major media at their disposal, with none of the constraints or fears. Leader-less, with no central demands, it’s a crowd sourced revolution that taps at the roots of our revolutionary democracy. Anger begats action and action brings change. It’s bottom up, not top down. The revolution will not be televised but it will be live streamed. #ows. Tweet, tweet.

Sign Language from socially_awkwrd on Vimeo.

Occupy Wall Street is leaderless resistance movement with people of many colors, genders and political persuasions. The one thing we all have in common is that We Are The 99% that will no longer tolerate the greed and corruption of the 1%. We are using the revolutionary Arab Spring tactic to achieve our ends and encourage the use of nonviolence to maximize the safety of all participants.

Lost Cat Spells PR Nightmare for AA

Jack the CatJack the Cat is Lost in AA Baggage at JFK Facebook page has nearly 1,400 fans, with comments piling up by the minute. The page is mentioned in news stories around the country, via print and broadcast. Jack the Cat was lost by American Airlines during the Irene hurricane craziness and the owners weren’t satisfied with the airlines response. So they took to social media and this heartbreaking pet story has gone viral.

The comments are interesting. No matter what atrocities are happening in the world – mass murder, genocide, disease, famine – a sad pet story will bring people to their knees. Many people in all corners of the nation are praying for the safe return of Jack and AA is being bombarded by Facebook comments, Tweets, emails, calls.

This is worse, PR-wise, than a plane crash. Many people, and I am one of them, suffer deeper hurt from animal abuse than human abuse. It’s a strange phenomenon. This episode will cost AA millions in lost revenue and a damaged reputation. They should spare no expense, and use every possible resource to find that cat. If they find Jack, and put safeguards in place so it never happens again, there might be a sliver of redemption for the airline.

USDebtClock.org

Watch us get deeper into debt, tick by tick by tick … http://usdebtclock.org

usdebtclock.org

Mercenary PR & The Photo Op

Never underestimate the power of the photo-op.

Seif al-Islam, Gadhafi's sonSeif al-Islam, Gadhafi’s son, looks like somebody you might run into around Tompkins Square Park (the scene of epic battles in its own right). He’s much better dressed than the rebels. He looks like he shops at Banana Republic. He is intoxicated by the attention, one last taunt before he retreats to the compound for the ‘Scarface’ finale (say hello to my little friend) when you go out guns ‘ablazin’. He is also deluded and crazed, like his father. What is unfolding now reminds me of the Branch Davidians, hunkered down against all odds, or Hitler in the bunker, exhorting others to die for a lost cause while you plot your suicide. The Arab spring turns to the Arab fall and the drama continues. Libya is a brief glance away from Syria, which is heading for its own nasty showdown.  The videos coming from Syria have been too gruesome to watch.

CNN's Matthew Chance Twitter

Where is Qaddafi? Does He Still Need PR?

where is moammar? According to NYTimes story, Mystery of Qaddafi’s Whereabouts Looms Large in Conflict’s Endgame

Colonel Qaddafi’s last public appearance was on June 12, when he was photographed playing chess in Tripoli with the visiting president of the World Chess Federation, Kirsan N. Ilyumzhinov, an equally eccentric if less powerful personality from Russia who claims to communicate with aliens from outer space.

I should have known the end was near for the wacko dictator when word got out that he was looking to hire a NY PR firm. See: Moammar Gadhafi is looking to hire a New York public-relations firm to improve his image.

“Libya has been under an unjustified media and PR attack which led to NATO’s military involvement.” – Ali Darwish of the Libyan Ministry of Information.

There, it’s all been just a PR problem.

Post Racial, Post Messaging, Recessionary America

Laugh in the Face of FearI get upset when one person doesn’t like me. Imagine millions of people spewing vile in your direction every minute of every day. People who define their life, it seems, by dissecting every word and every move you make so they can find an opening to attack you maliciously and relentlessly. This is American politics today.

Today, as the markets nose dive and economic indicators are grim, and we have a brief respite from the Slasher Debt Crisis, politicians all over America are trying to re-jigger their messages and blame someone else for a lousy economy and a horrible state of public discourse.

Barack Obama ran on the a platform of bringing change to politics in Washington. Now he blames “Washington created” problems that are bedeviling Americans, as if they are outside his control. Even if that’s true, it’s a slippery message platform.

Michelle Obama sent me, and a few million others, an email today asking to sign greetings to her husband for his 50th birthday. Great. I did it, and then was bounced to a message asking for a campaign contribution. The Dow is down 3% today, nearly in free fall. It’s not a good day to ask me for money.

There seems to be a collective shrug when it comes to developing solutions for our problems. Some say “cut up the credit cards.” Others say stimulate the economy. What we get is a hybrid approach that satisfies neither proposition.

What’s my personal prescription for all this doom and gloom? Think of Syria. Think of Libya. Then laugh, loud and often. It could be worse. And it seems like it will be. We could be heading for another recession, before we recover from the last one.

Wow. What a Terrible Deal.

Terrible DealThe New York Times should be Barack Obama’s friend. Instead we wake today to something akin to an attack on the Republic, with infuriated columnists and ediorialists proclaiming doom. All they can hope is that whatever he agreed to can be undone in the future. The markets should be pleased that we avoided disaster but the Dow is tanking on more bad economic news. Obama’s re-election campaign sends a YouTube video from the President that makes me feel worse – here’s a guy who barely believes his own words. The spin is half-hearted, empty.

If you don’t drown in the sea, you can claim victory. The question is – what were you doing out in the storm to begin with? The Demos lose because they caved to extortion. The Republicans lose because they now own a terrible economy. We all lose because this will drag on through the election. A sampling from The New York Times:

White House officials dryly joke that the president’s “sweet spot” is his ability to alienate his base and infuriate his foes while falling short of his goals. Maureen Dowd, Not O.K. at the O.K. Corral. The New York Times

Rock Em Sock Em PR Battle Down to Wire

Rock em sock em robotsHarry Reid says the Republicans are trying to put lipstick on the the filibuster. Pow! Boehner says only Obama can get us out of this  financial cul de sac. Bam! Chris Coons, the new Democratic senator from Delaware, noted that there would be a “bouquet of blame” for everyone if Congress and the White House allowed the country to “Titanic” (thanks Maureen Dowd). Zingo!

Senate Republican leader Mitch McConnell says he is now “now fully engaged” in the debt talks (he wasn’t before?). Thud! Someone (who?) is looking for a skylight to the debt ceiling talks – good luck with that.

Don’t these people believe in a summer vacation? I feel for Boehner. A coach of a football team has a clear and unyielding objective. His players line up, follow him, and go out to defeat the opponent. Boehner has half his team running in the other direction, while the Democrats are scattered all over the field trying to tackle them. This should be an interesting Sunday.

Something’s gotta give, something’s gotta give, something’s gotta give…

When an irresistible force such as you
Meets and old immovable object like me
You can bet as sure as you live
Something’s gotta give, something’s gotta give,
Something’s gotta give.

- song by Johnny Mercer, sung impeccably by Ella Fitzgerald, Frank Sinatra, John Boehner, Barack Obama, and many others

Rock ‘em Sock ‘em Robots by WhiskeyTangoFoxtrot via Flickr

PR Cliche Train Wreck Ahead

PR Train WreckThe last train is leaving the station, says Senate Majority Leader Harry Reid. Train wreck ahead. Let’s not reinvent the wheel at the 11th hour and wave the white flag, says Sarah Palin. Republicans have been bending over backwards. Harry Reid’s door is always open. Our back is against the wall because there is no tomorrow. It’s do or die. Beohner has stuck his neck out a mile – what more can he do? He tried his level best. Compromise is a dirty word to the Republicans, says Obama. Nobody wants to say yes in this town, says Boehner. This is a poker game we all can lose, says Obama.

I don’t know about you but when push comes to shove and it’s time to man up, I’d rather have a discussion that involves adult dialogue rather than goo goo gaa sound bites because mama didn’t raise no fool and I didn’t just fall off the turnip truck.