Influence Consulting Group launches. Feb 2008
See http://influencecentral.com
Los Angeles Times
Now on exhibit, the blogger’s view
July 30, 2006
“Control is an inevitable part of institutional blogging,” says Mark Rose, who works in public relations and on the side publishes the site PR Blog News, devoted to the intersection of the two. “Organizations have policies about what employees can and can’t say in public, and those rules translate to the online world.”
Museums face an additional online challenge because their audience tends to skew cultured and sophisticated. “They can see through the PR bull easily,” says Rose. “The best promotion for a museum is to be nonpromotional.”
Achieving that equilibrium while working within institutional limits can be a sign of a truly creative blog team.
See discussion of story in Ideum.com - ideas+media
Ketchum Online Communications Quarterly
2006, Volume I
In 2006, the communicator will become the media. Audio and visual online interviews will become commonplace, like that with Microsoft CEO Steve Ballmer. When you see and hear Ballmer (through your Windows media player, of course) in an informal setting, being playful, serious, personal, and all business, it is hard to demonize him as the Darth Vader of software.
See more of Mark Rose’s comments on digital media trends in 2006
See Ketchum Online Communications Quarterly, 2006, Vol I
Blogs and public relations firms – challenges, resistance, opportunities
September 23rd, 2005
By Mark Rose, CommTech Inc. | PR Blog News
EDITORS’ CHOICE | PR Agencies & New Media
Q&A with Richard Edelman, Rob Key, and Jim Horton
Blogs Force Change In PR Agency Practices
Not only are blogs now established as an important information generator, intelligence gatherer, reputation builder, crisis tool, networker, and free digital press, blogs are the delivery method of choice for a “smart mob” of global PR agency watchdogs who are demanding a new, transparent, and highly credible method of delivering PR services …
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