10:04 AM: I go to the bathroom and realize there is no toilet paper 10:08 AM: I steal toilet paper from Starbuck’s (shhh, don’t tell). 10:12 AM: I am back in bathroom and … do you really want to know what I do? Did you know that Steve Rubel went to bed at 10:02 PM Sunday night? Do you know that a guy in Italy, right now, is jabbing a pen in his ear and picking his nose?
Twitter, in case you are blessed by not having any maniacal Twits around you, is this ultra annoying little widget that informs you of every inane move and miniscule thought of other Twits around the globe. “A list” blogger, shiny head Yoda and incorrigible link whore Steve Rubel (right) is head Twit. He promised days ago on his blog never to mention the “T” word again but that has not stopped him from obsessively twitting.
Somebody stop Rubel before he twits again.
In a recent Advertising Age article Rubel gushed that Twitter “rocked the web” with an “avalanche of buzz” because blogging lumerati Robert Scoble and Jason Calacanis were now Twitting (“I am in a cab on my way to the airport” “I am buying a latte” “I just burped”). Rubel is agog that this “global phenomenon” can be viewed real-time through Twittervision.com and promises more great applications to come. Does Rubel have a stake in the company? Has he gone too far up the river … have his methods become unsound? Are there people at Edelman who actually have to sit through meetings with Rubel while he gushes Twitter twaddle?