First Real-Time Twitter Race?

NASCAR / Coke Zero 400 / Daytona 2013 - Sprint 60/ Real Time Tweet and Leo Burnett enable first real time Twitter integration into Social TV Advertising today announced that Sprint in conjunction with Leo Burnett used’s Social TV Advertising platform, Sync, during TNT’s Wide Open coverage of NASCAR’s Coke Zero 400 in Daytona, Florida to power the world’s first real time Twitter-race during a sponsored segment.

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