Football PR: Rough and Tumble

Do we all “frame” stories in our daily negotiations?

From jacksonville.com: Jacksonville Jaguars owner Shad Khan, is clearly winning the public relations battle with holdout running back Maurice Jones-Drew (left), say some PR professionals and sports management professors in the city.

His blunt, colorful comments are one reason why.

I think Khan is very well positioned, the way hes framed it, said John Finotti of Tucker/Hall, a public relations firm. He [Jones-Drew] is losing the PR battle that has been taken over by Khan. Its almost like a boxing match, with the other guy not responding.

Maurice Jones-Drew vs. Shad Khan: Who’s winning the PR battle?

See The Florida Times-Union story

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