Football PR: Rough and Tumble

Do we all “frame” stories in our daily negotiations?

From  Jacksonville Jaguars owner Shad Khan, is clearly winning the public relations battle with holdout running back Maurice Jones-Drew (left), say some PR professionals and sports management professors in the city.

His blunt, colorful comments are one reason why.

“I think Khan is very well positioned, the way he’s framed it,” said John Finotti of Tucker/Hall, a public relations firm. “He [Jones-Drew] is losing the PR battle that has been taken over by Khan. It’s almost like a boxing match, with the other guy not responding.”

Maurice Jones-Drew vs. Shad Khan: Who’s winning the PR battle?

See The Florida Times-Union story

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