Paul Rand on tastytrade

Zócalo Group President and CEO Paul M. Rand talked about the power of word of mouth marketing and his own history of entrepreneurship on tastytrade‘s “Bootstrapping in America” show Aug. 13.

Paul Rand is on the Executive Committee and Board for the Word of Mouth Marketing Association (WOMMA). He speaks about and sponsors conferences on brand evangelism and social media and he, or Zocalo, may be responsible for the Tony Blogtana video (which is brilliant).

“Bootstrapping in America” on celebrates entrepreneurs. The show has featured Kevin Willer from 1871 and Eric Lefkofsky from Groupon and Light Bank, among others. tastytrade is a new kind of financial network, giving self directed investors the tools they need to take control of their finances.

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