5 Big Changes to Facebook for Business

FacebookWe’re all scrambling to understand the layout and functionality of the new Facebook pages before they become mandatory by March 30. A summary of some of the bigger changes.

Cover photo.
Facebook regs prohibit any sort of promotion, urls, or product descriptions in the new 851 x 315 cover photo. Cover photos are meant to be strictly visual, with little or no text. Examples of how some big (and small) brands are handling this:

http://www.facebook.com/cocacola
http://www.facebook.com/nytimes
http://www.facebook.com/livestrong
http://www.facebook.com/gudmestadyoga

Milestones.Facebook Pin to Top
There is now a Milestone feature that allows you to post News that is significant and can make Facebook operate more like a website that users return to. What might an appropriate milestone?A new product

Pin to Top.
Facebook "Pin to top.'Thisoption is available on each post – it allows you to “pin” a post to the top of your page, and it will remain there for 7 days. See http://www.facebook.com/livestrongthe “Open For Fighting” post that has been pinned to the top left side of their page. This is good when running contests or for upcoming events.

 

 

Messages.
Did you notice the Messages Icon on the top of the page. People who have grievances can message the Facebook MessageAdmin rather than sending an email. Brands are beginning to use this for Customer Service. As customers get more used to this it could be a way to direct interactions to get them off the page.

Negative comments.
You can now view and approve comments before they are posted. We can hide comments once they have been dealt with. The comment would still be on the users timeline but not visible on your company Facebook page. On the “About” page or an Facebook App (they used to be called “Tabs”) users can be directed to send a “Message” if they have a question or Customer Service issue.

Seeking guidance in the brave new world of public relations in the Internet age? InfluenceWave can help.

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