Jack the Cat is Lost in AA Baggage at JFK Facebook page has nearly 1,400 fans, with comments piling up by the minute. The page is mentioned in news stories around the country, via print and broadcast. Jack the Cat was lost by American Airlines during the Irene hurricane craziness and the owners weren’t satisfied with the airlines response. So they took to social media and this heartbreaking pet story has gone viral.
The comments are interesting. No matter what atrocities are happening in the world – mass murder, genocide, disease, famine – a sad pet story will bring people to their knees. Many people in all corners of the nation are praying for the safe return of Jack and AA is being bombarded by Facebook comments, Tweets, emails, calls.
This is worse, PR-wise, than a plane crash. Many people, and I am one of them, suffer deeper hurt from animal abuse than human abuse. It’s a strange phenomenon. This episode will cost AA millions in lost revenue and a damaged reputation. They should spare no expense, and use every possible resource to find that cat. If they find Jack, and put safeguards in place so it never happens again, there might be a sliver of redemption for the airline.