Guggenheim Social Media Case Study

Visiting the Guggenheim a few times this winter when we were in NYC I was impressed by how they use the space for multi-media presentations, music, film, dance, and other events. There is no space like it. It lends itself to grand presentations (now what Frank Lloyd Wright had in mind, I’m sure).

In June of 2010 the Guggenheim launched the inaugural YouTube Play. A Biennial of Creative Video. This experimental collaboration between YouTube and the world-renowned art museum, presented with HP + Intel, set out to discover and showcase the most exceptional talent from the rapidly growing realm of online video.

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