Rubenstein Survivors Unite!

You don’t go through Rubenstein, you survive Rubenstein.

Howard Rubenstein photo by Patrick McMullan

Howard Rubenstein photo by Patrick McMullan

Hundreds of shell shocked flacks have passed through the Rubenstein mill in Howard’s 40+ years as top scion of NY PR. No doubt all of us wondered:  a) how did we survive? b) I hope this experience is worth something c) nobody but other Rubenstein survivors would ever appreciate what we really went through.

Oh, the stories we could tell!  And now we have our chance. Check out the LinkedIn Rubenstein Associates Alumni Group.

Valerie Silverman Kerr, a 10 year veteran of the Rubenstein media department, has the idea that we should get together and swap stories and network. When I was at Rubenstein Valerie’s office was always crowded on Friday morning with desperate AE’s begging for a media placement before turning in status reports for Howard’s assistant to lug home in that over sized briefcase. It didn’t exactly make for a relaxing weekend wondering whether, come Monday morning, you would exult in Howard’s single-word accolade that came back on the status report, scratch your head over his begrudging acknowledgment, or sulk from his ire, usually written in big letters, with a bold hand, and an exclamation point in case you forgot that your single and only job in life was to GET PUBLICITY.

Early stage rules: No media (we want to be open), and you have to be a bona fide Rubenstein alum (a fair amount of AEs started their new job in the morning, realized what they were facing, went to lunch and never came back. You have to be at least a 24 hour survivor.)

See my paen to Howard in Strumpette, 7/11/2007.

Understanding NY Media

You want to ‘get’ New York City media? Then you have to understand the New York Post. This video will help:

New York’s Funniest Reporter … Again

5th Annual New York’s Funniest Reporter Show Will Raise Money For Humane Society

5th Annual New York's Finniest Reporter Show to Benefit the Humane Society, Gotham Comedy Club, August 19, 2010

The 5th Annual New York’s Funniest Reporter Show is Thursday, August 19th at 6:00 pm at Gotham Comedy Club (208 West 23rd St).

It will feature eight media professionals each doing five minutes of stand up comedy in order to raise money for the Humane Society of New York . At the end of the night, a winner will be declared. (RELATED: See Media Comics Plunge PR Guy at Comedy Fest, PRBlogNews, 8/4/2007)

Appearing on the show this year will be: Wendy Diamond (Animal Fair Magazine), Cooper Lawrence (Cooper Lawrence Show), Ellis Henican (Fox News & Newsday), Meredith Daniels (Newsday), Lauren Sivan (Fox News), Marlaina Schiavo (CNN), and Robert George (New York Post). 2009 NYFR Winner Marianne Schaberg will be performing in the show but, will not be competing.

Judging the competition will be: Judith Regan (Sirius / XM), Jeffrey Gurian (Comedy Writer / Filmmaker), and Tasha Harris (Founder & Editor-In-Chief of StageTime Magazine). The show emcee will be comedian Ryan Reiss.

“In five short years, the show has become a New York tradition. We’ve been so honored to have over twenty six media professionals participate in the event and raise money for worthy charities.” Said New York’s Funniest Reporter Show Co-Producer, Ryan McCormick.

The cost of admission is $15 in advance and $20 at the door. To make a reservation, please call (212) 367-9000.

The 5th Annual New York’s Funniest Reporter competition is produced by Goldman McCormick Public Relations and is part of the 8th Annual New York City Underground Comedy Festival.

Since it’s inception in 2006, New York’s Funniest Reporter Show has featured over 26 media professionals performing stand up comedy in order to raise money for worthy charities that include Operation Uplink and the Humane Society of New York. Participants have come from: NBC, WPIX, Good Morning America, CBS, NY1, Fox News, Star Magazine, ABC, News 12, MSNBC, CNN, The Resident, New York Post, and New York Daily News.

For over 100 years, the Humane Society of New York has been a presence in New York City, caring for animals in need when illness, injury or homelessness strikes. In 1904 they were founded to protect the city’s horses against abuse. Members fought for laws to punish negligent owners and place watering troughs in streets and parks. As funds allowed the Society to expand, a free medical clinic and a small adoption center for cats and dogs was included. Today their hospital and their Vladimir Horowitz and Wanda Toscanini Horowitz Adoption Center help more than 34,000 dogs and cats annually, and their numbers continue to grow.