The people at Eloqua are on to something. Their new content marketing Infographic ‘The Content Grid‘ demonstrates what I’ve been talking about for a while – all communication can now be broken down into two broad components: content creation and content distribution.
When we understand that we are able to behave like news organizations that develop a story (a content element), and distribute it through multiple sites, print publications, Twitter teasers, Facebook, et al. This requires a new way of thinking that optimizes digital assets.
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