Who is Worth Following #5

  The continuing scan for signs of intelligence and fun in the PR blogosphere 

#5 Loren Feldman

Michelle Oshen, left; Loren Feldman, rightLoren Feldman, the ganza macher of 1938 Media, is a pupeteer, satirist, performer in search of an audience, anti-Web 2.0 fixture in Web 2.0 circles, videographer and other things. He’s not in PR (although he is a PR master) and he’s not a blogger but he is definitely worth following, if nothing more than for entertainment… although you do get valuable information from Loren. As much as he will rail against it, he is addicted to this social media thing, otherwise he wouldn’t have an audience.

In the old days, a couple of years ago, I would hang with Loren at the Friar’s Club or a Deli somewhere on the east side as he was trying to find his place in the new social media world order. I don’t know if he’s found it but he did find Michelle Oshen - they got married, settled down like a nice nebbisha Long Island couple with shiny cars and a small dog and together became an anti-Web 2.0 power couple.

Although Loren has been thankfully domesticated he thankfully has not mellowed. He still could be the last Jew in the Warsaw ghetto lobbing a hand grenade – leading the symbolic if largely futile assault against repression. In his first event, The Audience Conference, New York City, November 5 -6, 2009, Loren is finally commanding the big stage where he is the lead player. I can’t figure out what The Audience Conference is, other than a day of fun and catharsis with some well-connected Web 2.0 types, but it is not, as Loren insists, about Twittering, Facebooking, YouTubing, blogging and all that – except that’s what all The Audience Conference speakers and performers do (even the music people are probably heavily involved in web promotion). 

Why follow Loren? Because he makes all this serious stuff fun and proves that we are involved in a visual medium that requires performers to reach out to an audience.

THE AUDIENCE CONFERENCE: The speakers range from large traditional media organisations with Dan Farber of CBS, though the recording industry with Warner Bros. Music CTO Ethan Kaplan, advertising with Crayon’s Joe Jaffe, HR and internal audiences with Frank Roche of iFractal and new media players like Mike Arrington of TechCrunch and Jason Calacanis of Mahalo, not to mention Musicians like Adam & Mia and Writers like the inimitable Andrew Keen of “Cult of the Amateur” fame with more being added. 

Who is Worth Following is a continuing PRBlogNews series based on random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr – the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] – the merry prankster of social media | #4 Richard Edelman - the Philip Roth of PR | #5 Loren Feldman – incendiary pupeteer

Richard Answers the Five Questions

Public relations is unfortunately absent its own scandal sheet or even a Trade that shouts and titillates the way Variety does for the film industry or even Advertising Age for the sons and daughters spawned by Mad Men.  Maybe we can start here with Richard Edelman’s confessional to PRBlogNews. I mean, he’s talking transvestite strippers and suicidal Civil War battle fantasies. What gives in the new downtown NYC Edelman nerve center? 

Richard Edelman on Wed, 28th Oct 2009 9:17 pm

gravatar of Richard Edelman, left, as appears in Intergalactic Space PR Guide

PRBlogNews (PRBN): What would be a 140 character or less ‘on message’ Twitter from Moses’ spokesperson?

Richard Edelman (RE): Our CEO is en route from mountain with official statement from the most credible source. Family focused material–short and sweet

PRBN: If Iago worked for Edelman in NY, what group would you put him in?

RE:  Iago would be in the entertainment group making deals with Hollywood moguls

PRBN:  I had go-go dancers at my Bar Mitzvah in Brooklyn. Can you top that?

RE:  I had a transvestite at my bachelor party as male stripper. I have never forgiven the party organizer

PRBN: If the name of the firm was not Edelman, what would it be?

RE: Danny Boy–my father’s nickname at ZBT House at Columbia. After all, he started the firm

PRBN: If you could click your heels twice and be anywhere, where would it be?

RE: I’d like to be on the Union line 3rd day at Gettyburg repelling Pickett’s charge

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Love Thy Neighbor

My Next Door Neighbor Wants to BAN All GUNS. Their House is NOT ARMED! Out of respect for their opinions I promise NOT to use MY GUNS to PROTECT THEM.

Mandy Wants You

Mandy mandyStadtmiller has an article in the NY Post today and she wants you to read her, follow her, friend her, fan her but I want to be different so I am blogging her (Mandy loves it). The article Mandy wrote is, of course, funny because Mandy is just … funny. You look at her and you want to laugh. And then she says something and you laugh more. Mandy is very social. Get to know her.

Mandy (left / Halloween early?) wants you to get a neck tattoo of the tinyurl to her story: 

Cheat sheet …  How not to have a ‘Fatal Attraction’ 

http://tinyurl.com/ygwhsyp

 

All Mandy, all the time:

…read Mandy: http://www.mandystadtmiller.com
…follow Mandy: http://twitter.com/mandystadt
…friend Mandy: http://facebook.com/mstadtmiller
…fan Mandy: http://tinyurl.com/cto7lq

Who is Worth Following #4

  The continuing scan for signs of intelligence and fun in the PR blogosphere 

#4 Richard Edelman

Richard EdelmanBreakfast with Richard Edelman means sharing a banana, half a glass of skim milk and a small bowl of cereal.  Soon, he’s got the scribblings of a blog post in his pocket and he’s running to catch the subway to chaperone a client, the CEO of a big company, on a media meeting. By far the biggest independent PR agency, Edelman Worldwide ($450 mil in billings), seems to grow perenially through boom times and recessions. All their clients are big but Richard is still the in-the-trenches PR guy, shlubbing off to another media meeting. 

At lunch Richard might let loose and drink a full glass of skim milk, before working out at the Harvard Club. Despite the academic pedigree he’s a perennial student, currently studying Hebrew and hopefully developing the patience necessary to tolerate Steve Rubel. He’s also become a student of Shakespeare, hosting a reading of the Bard (with the likes of Alec Baldwin) to benefit the Public Theatre at his summer home.

Edelman NY headquarters recently moved from its long-time Times Square location to a hot new ‘downtown’ PR/news room. Richard read a Hebrew blessing to bestow even greater prosperity on the firm. What hasn’t changed with a new location: he writes standing up at a podium and he cogitates – the rare, lone thinker in the middle of the global PR swirl.

Richard has been consistent in his blog 6AM, since launching it over four years ago. He has breakfast, lunch or drinks (what cocktail do they make with skim milk?) with some hotshot editor or producer or media exec that results in a blog post with the sort of valuable insight you can’t get in the industry Trades. Or else he gets personal and shares his vacation, if you call a famly trip to a concentration camp a vacation. He was a social media maniac in the old days, 3 – 4 years ago, but he’s mellowed into a quasi seeker-philosopher recently, the Philip Roth of PR (in fact, they live near each other) although he says he sometimes feels like Zelig, the Woody Allen character who shows up in unexpected places. Why follow Richard? Because he’s the leader. 

Richard has answered questions for PRBlogNews in the past – this time let’s see what happens when we ask publicly:

Questions for Richard:

  • What would be a 140 character or less ‘on message’ Twitter from Moses’ spokesperson?
  • If Iago worked for Edelman in NY, what group would you put him in?
  • I had go-go dancers at my Bar Mitzvah in Brooklyn. Can you top that?
  • If the name of the firm was not Edelman, what would it be?
  • If you could click your heels twice and be anywhere, where would it be?

Blog: 6 A.M.
Twitter: http://twitter.com/richardwedelman
Facebook: Richard Edelman

Who is Worth Following is a continuing PRBlogNews series based on random scans of intelligence, original thinking and personality in the PR blogosphere: #1 tomforemski - leadoff batter | #2 occamsrazr – the Leonard Cohen of PR bloggers | #3  [chrisbrogan.com] – the merry prankster of social media | #4 Richard Edelman – the Philip Roth of PR