PR Poised to Rebound Says Top Exec Recruiter

Dennis Spring, Spring AssociatesWhen Dennis Spring talks we listen. Why? a) he’s the only PR exec recruiter smart enough to advertise on PRBlogNews. b) he’s seen ‘em come and he’s seen ‘em go, recessions that is c)he was tough enough to play basketball at Sheepshead Bay H.S. in Bklyn.

Spring says he sees “renewed hiring activity” recently and he is “actively seeking candidates for financial communications, health care, non-profit and consumer positions starting at $80K annual.”

“The good news is that people who are getting hired during this slow recovery are commanding base salaries similar to what they had before being laid off,” Spring, President of Spring Associates, told PRBlogNews exclusively.

So, economic indicators are pointing up, Bernanke has declared the recession over, but PR always lags the economy by about a year, as Spring told PRBlogNews May, 2007.  Still, Spring’s outlook is considerably brighter than it was February 12, 2009, when we were in the depths of a grim economy. There are signs of improvement – cautious hiring in a variety of PR specialties.

“The searches we’re handling are highly specialized and narrowly focused on specific skill levels and industry knowledge. Social media skills are definitely needed today, more so for agency candidates,” says Spring.

Spring says that his firm regularly scans social media channels for A+ candidates, although a phone conversation and a face-to-face meeting are necessary to take full measure of the candidate.

Many candidates, especially the younger less experienced ones, tend to exhaust all of the social media venues for sometimes months before contacting us. I feel this is a mistake. We should be contacted first. Not only because we may have a brand new search with their name on it, but also because the candidate will now have another promoter and advocate in his/her corner. What’s wrong with that? – Dennis Spring

The Official PR Salary & Bonus Report is compiled from Spring Associates’ proprietary database of more than 21,000 credentialed corporate communications and agency public relations professionals nationwide. Founded in 1980, Spring Associates, based in New York, has emerged as the premiere public relations executive search consultancy through innovation, relevancy, and results.

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