PR/Media Week in Review 04-26-2009

Mark Rose, Editor, PRBlogNews, Week in Review Die! Twitter! Die! Die! Die!  Twitter Twaddle amps to record level last week – is the end near?

Over three years ago Tom Foremski fomented social media revolution with his seminal post Die! Press release! Die! Die! Die! - confirming and articulating a mass perception and setting many of us on a mission to find the next stage of public relations. Blogs, RSS, widgets, video – we could get information, entertainment and news straight to constituents and ‘relate’ to the ‘new’ media in a much more efficient manner through a myriad of free distribution channels.   A blog post can be a press release, Brian Solis said.  He was/is right. Then came Twitter.  Annoying, invasive, addictive, self-destructive Twitter. I didn’t think Twitter would last – then I didn’t think Barack Obama could win the election.

The obscene pervasiveness and inevitable flame-out of Twitter should be evident. What is not is how Twitter corrodes our communication. There are now two kinds of Twitterers: 1) inane 2) self-promotional. I am in category 2 (at least that’s my self assessment) and follow other self-promoters, whether they are journalists, news oraganizations, shills for products or services, consultants, flacks or flack service providers. My Twitter stream is like a Times Square news zipper with tips and news I can hopefully use. It has some value for time wasted sifting through the dreck.

It is category 1 that frustrates and will be the death of Twitter. Many social media gurus fall into this camp. ‘Just stopped into Starbucks for double soy latte.’ ‘Tied my shoelace and buckled my belt.’ ‘Bought a magazine – wow.’ Most of Twitter falls into the “Too much information” category and the rush to build ’followers’ leads to silly behavior, blatant prostitution (link whores have ceded to Twitter sluts), and obsessive non-sensical Twittering. Twitter is not about communication – it is Ashton Kutcher trying to build his brand and infiltrate as many minds as possible with the least effort.

 Tweetle dee and Tweetle dumb:  The week’s Twitter news roundup

Web Video of the Week / Evil Side of Twitter

The Seattle P-I online edition dropped off the top 30 list of newspaper sites in March, according to Editor & Publisher magazine. There are all sorts of prognostications about why this has happened – they no longer have a print edition to support the online presence – but the reality is that the online P-I is a poor excuse for a news source. Hearst eviscerated the P-I news bureau and essentially turned the into a bottom feeding web aggregator, not a ‘news’ source. The P-I web edition illustrates the difficulty of grafting a new media venture on to an old media property.

SHORT TAKES: Police Working With PR Firm in Shift Toward More Communication - Washington Post | Evidence and PR spin collide in Vioxx courtroom battle - The Australian | Negative press hurting Kaylee’s family, PR rep says - Jason Wallace and his public relations consultant lashed out at the media yesterday, saying negative publicity has threatened the family’s financial stability,, Canada |

Online Newsroom Practices to Attract and Satisfy Journalists, Investors and Analysts - Thurs, Apr 30, 1:00 PM EDT, Bulldog Reporter’s PR University, $299 per phone site. Seems relevant. Productive?


  1. Sabrina says:

    Everyone is making such a big deal out of twitter these days. I agree, who needs to know every single little thing that a person is doing? Who cares? I feel as though it’s a waste of time when it is used just to update status and talk about a person’s day. Maybe people need to get a life? I think it can be good and bad for media though. People can find out things, good and bad very quickly through twitter, but companies can also start a twitter for interested customers as a way to personalize the relationship. It seems as though the importance of twitter is starting to be forced on us, and it is becoming the new facebook. Personally, i’m tired of facebook as well but it just seems as though people are so bored with their own lives, they have to live vicariously through others. I don’t have a twitter, because I don’t really have the time. I should probably have one since i’m going into public relations and I need to be updated on everything, but I feel as though the hype makes me shy away. Isn’t it a lot of work just to try and impress everyone who may or may not care if I wore my seatbelt on the way to class today?

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