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A-Rod Show Continues Today | PR Blog News

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A-Rod Show Continues Today

Alex Rodriguez, New York Yankee 3rd baseman, on cover of New Yorker, Feb. 23, 2009The pumped up Alex Rodriguez show kicks into high gear at 1:30 PM today at the Yankees spring training camp in Tampa, Florida. A-Rod will face the media en masse after his one-on-one with ESPN’s Peter Gammons last week left a lot of questions. In that interview A-Rod falsely accused Sports Illustrated writer Selena Roberts of stalking him and breaking into his home. A-Rod subsequently apologized to Roberts.

Expect a lot of hardball questions – Exactly what drugs did he take? Where did he get them? What did they do for him? – and some serious deflection and containment by A-Rod.

It is hard to keep up with all of A-Rod’s handlers, managers and advisors (Scott Boras, Guy Oseary, William Morris Agency, Richard Rubenstein). Plus, he supposedly has two therapists to keep his head on straight. Initial reports are that he will not be as open and contrite as Yankee pitcher Andy Pettitte was at last year’s Yankee steroid media confession. That would be a mistake.

What A-Rod and the Yankees want is for this to recede into the background as quickly as possible. Hundreds of baseball players took performance enhancing drugs. Because this is A-Rod – he has assiduously polished his squeaky clean image and he flat out denied taking PED’s before he was caught – he will be hounded and the Yankees will suffer if he does not get it all out at once.

As if A-Rod is not getting enough advice, here is some more: don’t say ‘to be perfectly honest’ and then say you can’t remember what drugs you took, as he did with Gammons. A-Rod is meticulous about his body, his image and his work out regimen. He can only get away with that once.

(top left, Barry Blitt, cover of The New Yorker, Feb. 23, 2009)

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