Bright Spots Amidst Troubled PR Biz, Says Comp Guru

Dennis Spring, PR compensation expert from Spring Associates, news about the Official PR Salary & Bonus Report - 2009 EditionThe much-anticipated Official PR Salary & Bonus Report© – 2009 Edition reveals the grim reality we all face – PR jobs are scarce, salaries are flat, bonuses are being slashed dramatically.  Bottom line – if you have a job, hold on to it. If you think you have a fat bonus coming to you - think again. Bonuses are down an average of 34% vs. a 9% rise last year, according to the report.

Official PR Salary & Bonus Report - 2009 Edition, from Spring Associates

PR pros at agencies and corporations are working harder, says Dennis Spring (top, left), President of Spring Associates, the New York-based executive recruitment firm.  As PR staffs shrink, fewer employed execs are expected to pick up the slack. We are in an employer’s market – a world away from where we were last year. Ironically, this situation could spell opportunity for some.

“There have been ‘defensive layoffs’ that have left some agencies and corporate PR departments short staffed,” says Spring. “They cut PR staff anticipating the recession and now they find they need more experienced people.” Spring sees spotty hiring in health care, high tech, some consumer areas and IR (investor relations). Financial PR is lagging. 

The 2009 Official PR Salary & Bonus Report is compiled from Spring Associates’ proprietary database of more than 20,000 credentialed corporate communications and agency public relations professionals nationwide. Spring Associates collects data on a daily basis from direct contact with PR professionals. This is 13th annual Report.  

The Report is used by C-suite execs, managers, HR people, department heads, anybody who needs accurate information on PR salaries, bonuses and compensation trends, says Spring.

Spring Associates offers a free salary check-up exclusively for PR professionals.

PR AGENCY SALARY SNAPSHOT

Position Average Salaries – Nationwide  % change from 2008
Executive vice president $147,100 2.9
Senior vice president 125,700 2.2
Vice president 104,400 2.3
Account supervisor 72,900 1.3
Senior account executive 59,400 2.4
Account executive 52,100 4.2
Position NY, Atlanta, Chicago, L.A.  % change from 2008
Executive vice president $167,600 2.4
Senior vice president 143,700 2.6
Vice president 117,800 2.6
Account supervisor 82,900 2.2
Senior account executive 68,400 2.1
Account executive 57,200 3.2
Position Boston, Dallas/Houston, D.C., S.F.  % change from 2008
Executive vice president $147,300 2.3
Senior vice president 130,800 2.2
Vice president 105,100 2.0
Account supervisor 77,200 3.0
Senior account executive 64,000 3.0
Account executive 58,900 4.1
Source: “The Official PR Salary & Bonus Report” – 2009 Edition, Spring Associates, Inc., New York, NY

CORPORATE SALARY SNAPSHOT

Position  Average Salaries – Nationwide  % change from 2008
Senior vice president $164,000 1.9
Vice president 144,000 1.4
Director 126,000 1.6
Manager 98,700 1.8
Communications Specialist 75,200 3.0
Position NY, Atlanta, Chicago, L.A.  % change from 2008
Senior vice president 179,600 2.5
Vice president 160,400 2.5
Director 141,600 2.0
Manager 106,000 2.9
Communications Specialist 80,000 2.6
Position Boston, Dallas/Houston, D.C., S.F.  % change from 2008
Senior vice president 169,000 1.8
Vice president 150,100 1.2
Director 134,000 3.9
Manager 106,200 2.7
Communications Specialist 81,700 4.7
Source: “The Official PR Salary & Bonus Report” – 2009 Edition, Spring Associates, Inc., New York, NY

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Comments

  1. Eric says:

    As a guy with nine years of professional experience in journalism and pr, I can attest that it’s rough out there. I’m wondering if firms are really looking for people with experience or hiring interns and newbies to cut costs. For job seekers, it’s time to think outside of the box.

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