A-Rod Slams Media in PR Home Run

Selena Roberts, SPorts Illustrated reporter, stalking Alex Rodriguez?Alex Rodriguez’s interview yesterday with ESPN (see video below) was a masterstroke of PR message and obfuscation. A-Rod was clear that his use of PEDs  (performance enhancing drugs) was contained to a “naive, stupid” time of his career with Texas when the culture of baseball was “loosey goosey.” He has been clean since he joined the Yankees and he implored us to look at the consistency and longevity of his career and not judge him harshly for an anomaly he regrets.

Since this is A-Rod he always appears to be holding back more than he is revealing and he is jockeying to enhance and protect an image clean enough for a Wheaties box (at least he didn’t get caught smoking pot like Michael Phelps). New Yorkers like honesty and they like winners, A-Rod said. All true enough, but what’s this bit about Selena Roberts (top,left) , the Sports Illustrated reporter who broke the A-Rod PED story, stalking him and spreading lies?

Selena Roberts is a highly accomplished sports reporter. When she was with The New York Times she wrote insightful stories about A-Rod and his damaged psyche hurting the team. She is coming out with a book on A-Rod in May that apparently he will not like since he consistently referred to her as something of a journalistic svengali. 

Sports Illustrated published a Q & A with Roberts, in which the reporter talks about the process of breaking the story and her efforts to speak with Rodriguez. She also calls the slugger’s claims “absurd” in an interview with MLB Network.

“”I’ve never set foot in the lobby of Alex’s New York apartment. I’ve never set foot on his property. It’s pure fabrication,” said Roberts, who did say she drove by Rodriguez’s house after receiving permission from Miami Beach police to drive on public property near A-Rod’s house. The Miami Beach police have a “miscellaneous incident” report of that conversation, but Roberts was not cited for anything.

Roberts also asked for and received permission from security at the University of Miami to enter the school’s workout facilities and talk to Rodriguez on Thursday. “I think it’s a diversion, a shoot-the-messenger type of thing,” Roberts said.

 

Speak Your Mind

*