How to Waste Big PR Budgets

U.S. automakers try to overcome public relations disasterWork for a U.S. auto maker and see how fast the big PR dollars fly out the window. The recent show by the big 3 U.S. automakers before Congress was generally panned as a PR disaster. Like errant children they were told to go away, get their act together, and come back with a viable plan that warrants a government bailout. Does that mean that U.S. automakers will learn in two weeks what has escaped them for decades – namely how to build better, more fuel-efficient cars?

Maybe this is a case where bad PR actually leads to an epiphany. Survival is a ruthless teacher. Big U.S. automakers are imprisoned in their self-destructive story. Congress and their consituents are demanding a new story. Forced to adopt new messages might require an operational and strategic shift that will lead to survival of the U.S. auto industry.

“Good PR” cannot gloss over bad business behavior. It might help if they stopped looking like three over paid, clueless white guys begging for a handout. The best defense is an offense – they should become inspirational leaders of the “new” U.S. auto industry. Where is Lee Iacocca when we need him?

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  1. [...] recent debacle by the big 3 U.S. automakers before Congress was generally panned as a PR disaster. Mark Rose, equated the car makers to children with failing grades, they were told to go away, get their act [...]

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