Okay, maybe he’s not big and fat. Nocera, the curmudgeonly New York Times business columnist who has a long history of flagrant animosity toward PR people has had a flare-up. Apparently, he had nothing of substance to blog about so he holds up a PR pitch for ridicule. That’s an old trick that is supposed to showcase Nocera’s superiority and publicly flog a poor PR person while condemning the entire industry.
OK, the pitch is inane and Nocera is not a journalist you pitch about children as the new accessories or anything to do with “Brangelina.” Nocera is a serious guy who likes to hobnob with the titans of industry while maintaining the cloak of the ‘serious journalist.’