Comments on: Content is King - where’s the king? http://www.prblognews.com/2008/07/01/content-is-king/ Communication in the Digital Age Thu, 20 Nov 2008 11:23:56 +0000 http://wordpress.org/?v=2.6.2 By: Mark Rose http://www.prblognews.com/2008/07/01/content-is-king/#comment-2175 Mark Rose Thu, 03 Jul 2008 19:10:59 +0000 http://www.prblognews.com/?p=330#comment-2175 Loren floated the idea of charging 99 cents for select video but I don't think that went far. His deal with Verizon only works if people download his videos to VCast and he's not exactly mainstream entertainment. Still, I think that we will see someone break out with a routine that works for the mass web and creates a big following. We don't have a TV - I watch Yankee games on the web and get all my news on the web and I watch video news real time and archived. I want to be entertained. The possibilities are endless. I think that some schmigeggi can get rich and famous by coming up with the right routine for web video, backed by some smart tech guys who can deliver it quickly and consistently, like a TV station. Rocket Boom was a big deal when it premiered. The novelty wore off quickly - like the first banner ads - and now it seems pathetically amateurish. Loren is hobnobbing with the people he used to mock and he is shilling for Mahalo, and Arrington is doing his PR, and now Julia Allison is OK. He's trying to make a buck and in the process he's in danger of losing his edge. Thanks for checking in. Be safe with firecrackers. Loren floated the idea of charging 99 cents for select video but I don’t think that went far. His deal with Verizon only works if people download his videos to VCast and he’s not exactly mainstream entertainment. Still, I think that we will see someone break out with a routine that works for the mass web and creates a big following. We don’t have a TV - I watch Yankee games on the web and get all my news on the web and I watch video news real time and archived. I want to be entertained. The possibilities are endless. I think that some schmigeggi can get rich and famous by coming up with the right routine for web video, backed by some smart tech guys who can deliver it quickly and consistently, like a TV station. Rocket Boom was a big deal when it premiered. The novelty wore off quickly - like the first banner ads - and now it seems pathetically amateurish. Loren is hobnobbing with the people he used to mock and he is shilling for Mahalo, and Arrington is doing his PR, and now Julia Allison is OK. He’s trying to make a buck and in the process he’s in danger of losing his edge. Thanks for checking in. Be safe with firecrackers.

]]> By: CT Moore http://www.prblognews.com/2008/07/01/content-is-king/#comment-2172 CT Moore Wed, 02 Jul 2008 18:28:16 +0000 http://www.prblognews.com/?p=330#comment-2172 I used to video blog regularly (once or twice a day), and then I pretty much realized what you said: "more bad and mediocre video delivered faster and cheaper." It's pretty much the problem with online prose: bloggers are in such a frenzy to keep their RSS feeds fresh, that we get nothing but shallow regurgitation on better days, and an out right circle jerks on worse ones. But you already know that... The point is that even the better video bloggers still kind of suck. I mean, they're awesome for something that's free, but they're nowhere near anything we'd pay for -- through either subscriptions or with out eyeballs. With a very few exceptions, they're pretty much a bunch clowns trying to find slight different ways to squeeze into that same tiny car -- over and over and over again. I mean, even take Loren Feldman. Yeah, he's the outlaw of video bloggers: big fucking deal. For all the shit he talks about what a fucking circle jerk the web 2.0 world is, he seems to overlook that his own fan-base is just another side of the same coin. The humor is esoteric, and only makes sense to geeks who already follow this shit in a dozen other places. His shtick is sticking out in a geek crowd, but there's probably a reason why acting didn't work out for him: he's just not that great of a stage man -- which is fine,'cause the longtail niche things is where it's at, so he's pretty much got that one figured out. But it doesn't change the fact that the majority of online video is complete and utter crap. It's either a series of one-hit viral successes, or one-trick circus clowns. I think that no one has it figured out because there's nothing to really figure out. The internet is a fucking medium, not a form. The profitable future of online video is about film and TV content as we know now being distributed over broadband. The UGC, that's only to make the software companies rich, not the content producers. Sure, a couple unpaid online video successes might lead to a more mainstream type deal, but that deal is going to look a lot more like optioning a script or selling a show than it is like distribution deal with Verizon. I used to video blog regularly (once or twice a day), and then I pretty much realized what you said: “more bad and mediocre video delivered faster and cheaper.”

It’s pretty much the problem with online prose: bloggers are in such a frenzy to keep their RSS feeds fresh, that we get nothing but shallow regurgitation on better days, and an out right circle jerks on worse ones. But you already know that…

The point is that even the better video bloggers still kind of suck. I mean, they’re awesome for something that’s free, but they’re nowhere near anything we’d pay for — through either subscriptions or with out eyeballs. With a very few exceptions, they’re pretty much a bunch clowns trying to find slight different ways to squeeze into that same tiny car — over and over and over again.

I mean, even take Loren Feldman. Yeah, he’s the outlaw of video bloggers: big fucking deal. For all the shit he talks about what a fucking circle jerk the web 2.0 world is, he seems to overlook that his own fan-base is just another side of the same coin.

The humor is esoteric, and only makes sense to geeks who already follow this shit in a dozen other places. His shtick is sticking out in a geek crowd, but there’s probably a reason why acting didn’t work out for him: he’s just not that great of a stage man — which is fine,’cause the longtail niche things is where it’s at, so he’s pretty much got that one figured out.

But it doesn’t change the fact that the majority of online video is complete and utter crap. It’s either a series of one-hit viral successes, or one-trick circus clowns.

I think that no one has it figured out because there’s nothing to really figure out. The internet is a fucking medium, not a form. The profitable future of online video is about film and TV content as we know now being distributed over broadband. The UGC, that’s only to make the software companies rich, not the content producers.

Sure, a couple unpaid online video successes might lead to a more mainstream type deal, but that deal is going to look a lot more like optioning a script or selling a show than it is like distribution deal with Verizon.

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