Content is King – where’s the king?

The huge disappointment of web-based video on the web is lack of compelling content.  Front of camera talent and innovation has not caught up with the backend technology, which still has a long way to go. What we get is more bad and mediocre video delivered faster and cheaper. Whoopee.

NY Video 2.0 to focus on the content producers next meeting at Webster HallMy big complaint with NY Video 2.0 has been the heavy backend/middlware presenters who get excited over algorithms and distribution channels. Where’s the end result – the talent that compels us to watch video on the web? Who is in front of the camera?

As luck would have it I’ll miss the upcoming NY Video 2.0, July 28, 6:30 PM, Webster Hall, New York City, that is focusing, finally, on the content producers.

According to Yaron: “This special event will be a town-hall style meeting with New York’s top Internet TV innovators in front of and behind the camera. We’ll screen clips and discuss what’s working, what’s broke, and where we’re headed with Internet TV.”

Sounds groovy but how far can geeks go?  We need theatricality coupled with tech innovation to get the web Loren Feldman doing Jason's Place #5to really challenge TV.  Why not Loren Feldman (1938Media, right), Michelle Oshen, and Julia Allison  (McCabe via satellite?) putting on a skit on the stage in the grunge glare of Webster Hall - and transmitting the event real time over the web with the speed and clarity that makes it a real show? 

Can’t some of the incredible individuals who have showcased their ideas at NY Video 2.0 collaborate on an event that will really capture the possibilities of web video?

I’d hate to see NY Video 2.0 disintegrate because of its own inertia. We need to see more great original video, not talk about it. 

Related: TechCrunch, 6/30/08- 1938Media Inks Verizon Deal | Meshugga spaceman invades NY Video 2.0

Comments

  1. CT Moore says:

    I used to video blog regularly (once or twice a day), and then I pretty much realized what you said: “more bad and mediocre video delivered faster and cheaper.”

    It’s pretty much the problem with online prose: bloggers are in such a frenzy to keep their RSS feeds fresh, that we get nothing but shallow regurgitation on better days, and an out right circle jerks on worse ones. But you already know that…

    The point is that even the better video bloggers still kind of suck. I mean, they’re awesome for something that’s free, but they’re nowhere near anything we’d pay for — through either subscriptions or with out eyeballs. With a very few exceptions, they’re pretty much a bunch clowns trying to find slight different ways to squeeze into that same tiny car — over and over and over again.

    I mean, even take Loren Feldman. Yeah, he’s the outlaw of video bloggers: big fucking deal. For all the shit he talks about what a fucking circle jerk the web 2.0 world is, he seems to overlook that his own fan-base is just another side of the same coin.

    The humor is esoteric, and only makes sense to geeks who already follow this shit in a dozen other places. His shtick is sticking out in a geek crowd, but there’s probably a reason why acting didn’t work out for him: he’s just not that great of a stage man — which is fine,’cause the longtail niche things is where it’s at, so he’s pretty much got that one figured out.

    But it doesn’t change the fact that the majority of online video is complete and utter crap. It’s either a series of one-hit viral successes, or one-trick circus clowns.

    I think that no one has it figured out because there’s nothing to really figure out. The internet is a fucking medium, not a form. The profitable future of online video is about film and TV content as we know now being distributed over broadband. The UGC, that’s only to make the software companies rich, not the content producers.

    Sure, a couple unpaid online video successes might lead to a more mainstream type deal, but that deal is going to look a lot more like optioning a script or selling a show than it is like distribution deal with Verizon.

  2. Mark Rose says:

    Loren floated the idea of charging 99 cents for select video but I don’t think that went far. His deal with Verizon only works if people download his videos to VCast and he’s not exactly mainstream entertainment. Still, I think that we will see someone break out with a routine that works for the mass web and creates a big following. We don’t have a TV – I watch Yankee games on the web and get all my news on the web and I watch video news real time and archived. I want to be entertained. The possibilities are endless. I think that some schmigeggi can get rich and famous by coming up with the right routine for web video, backed by some smart tech guys who can deliver it quickly and consistently, like a TV station. Rocket Boom was a big deal when it premiered. The novelty wore off quickly – like the first banner ads – and now it seems pathetically amateurish. Loren is hobnobbing with the people he used to mock and he is shilling for Mahalo, and Arrington is doing his PR, and now Julia Allison is OK. He’s trying to make a buck and in the process he’s in danger of losing his edge. Thanks for checking in. Be safe with firecrackers.

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