NYC Video 2.0 Tomorrow

NY Video 2.0Once again it’s time for my favorite Meetup, NY Video 2.0, now at the legendary Webster Hall in Manhattan. Check out the cool new NYV2 networking site.

See PRBlogNews post on last meeting: NYC Video 2.0 finds perfect venue.

March Demos:
CBS Interactive – Sean Tice, Web Producer
PermissionTV – John Zahner, Senior Vice President
SeeToo – Yoav Ilan, Co-Founder
Review Basics – Mike Grushin, Partner, CTO
NeoVids.tv – Matthew Feldman, Co-Founder & Producer

When?
Thursday, Mar 27, 2008, 7:00 PM

Where?
Webster Hall
125 East 11th St.
New York, NY 10003
(212) 353-1600
Only 550 members (including guests) can RSVP ‘Yes’ for this meeting. There’s still room for 21 more.

PR/Media Week in Review 03-23-08

Mark Rose, Editor, PRBlogNewsObama bounces, Hillary flattens.  Twists and turns in the Demo Presidential campaign got a little wilder this week with Bill Richardson, aka Wolfman Jack, the latest ‘friend’ to turn on Hillary Clinton. It’s almost like “March of the Demos” as one by one the big honchos – Kerry, Kennedy, Richardson - dive into the icy waters that bring the Party closer to the brink of self-annihilation. If Nancy Pelosi announces for Obama the gig could be up for Hillary. Frank Rich, the liberal standard bearing columnist for The New York Times, ganged up on Hillary this week, the one two punch with the ever-snarky Maureen Dowd.

Retired Gen. Tony McPeak, an Obama surrogate, compared Bill Clinton to Joe McCarthy at a rally in Portland, Oregon. James Carville said the Richardson endorsement of Obama “came right around the anniversary of the day when Judas sold out for 30 pieces of silver.” ReporterMore incoming every day as McCain acts Presidential in jaunts around Europe and Middle East with the ever-fawning Joe Lieberman at his side as Clinton-Obama turns into a rock-em-sock-em bare knuckles fight to the finish. 

Hang the PR Guy That’s what former Governor Eliot Spitzer tried to do when we first reported on “TrooperGate” last August in the PRBlogNews post Free Darren Dopp – NY Gov Flack Takes Fall. According to a NY Times story released this evening Spitzer was deeply involved in trying to discredit New York State Senate Majority Leader Joseph Bruno and he expected to sacrifice his PR guy to investigators. “Dopp is suffering for Spitzer’s sins. The Flack is not that expendable, and loyalty is not that cheap,” we wrote last August.  The incident was an early indicator that Spitzer was out of control – a “spoiled brat” as Bruno referred to him.

Peter Shankman gets coverage for himself in The New York Times (“In Helping Journalists, a Publicist Helps Himself”) by plugging reporters into his growing network of sources. See the newly launched HelpAReporter (could this put ProfNet out of business?).

Loren Feldman has the killer instinct, with a playful edge. When he gets hold of Jason McCabe Calacanis or Robert Scoble or Juila Alison or Seesmic he’s like a cat with a mouse. He likes to play around with his prey before administering the coup de grâce.  Poor Shel Israel. He probably thought he had a nice gig with Fast Company interviewing web 2.o marginal celebs. See video below for Loren’s first shot at Shel and Fast Company and see 1938Media for hilarious follow-ups including “Fast Company Puppet Theater.”

Barack Obama – Master PR Pitchman

I have never believed in the notion that the media is inherently liberal. Not while pasty white Barack Obamaguys on Fox and Rush Limbaugh and crowd tap into huge audiences with liberal-bashing tirades that are more reality-show style entertainment than any measure of political discourse. The right wing has its own very effective media cabal that rivals anything The New York Times can pump out -they have become masters of media on TV, the radio, and the Internet.

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Digital / New Media Drives PR Growth

We are heading to a recession, if we are not there already. That’s when the PR industry begins to quake and tremble and budgets are indiscriminately slashed and AEs start jumping out windows. OK, maybe it’s not that dramatic, but the PR business is no fun – for agency owners, account people, or clients – during a recession. Why should this time be different?

There is one big difference: Digital communications and new media have opened up new distribution channels for PR and require a new set of skills from savvy PR people. Clients are beginning to realize the powerful ROI possible through creative online communication programs. Online communications is redefining the PR industry. Traditionalists, bigger agencies tied to old methods and operations, will suffer greater during a recession 

WPP is trying to cash in on the PR 2.0 move. WPP is listed in Wikipedia as “one of the world’s largest communications services groups.” Among WPP’s PR holdings are Hill and Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller and Cohn & Wolfe.

Sir Martin Sorrell, CEO WPP GroupSir Martin Sorrell (left, with finger raised), CEO of WPP,  singled out the positive impact “new technologies” are having on WPP’s public relations operations, due to increased demand from clients for “editorial publicity through fast-growing new applications of new technology such as MySpace, YouTube, Facebook, Flickr and Wikipedia,” Sir Martin wrote in his year-end update for shareholders.

Huh? Editorial publicity to Wikipedia? I thought Wikipedia was supposed to be an accurate, objective source for information, not a malleable online flack catcher. 

Anyway, Sir Martin is following the money. Traditional public relations practices can be more time-consuming and less effective than digital PR that takes control of the creation, packaging and distribution of news and information. Distribution is the key. With the Internet distribution is free and only limited by your imagination. It takes time (billable hours) but there is no barrier to entry into the global info marketplace.

During a recession maximum value-added becomes becomes the prime motivator in the engagement of services – especially a service as intangible as public relations. 

Related, see: Media, Interactive Services Propel WPP Growth: Social Nets Prove A Boon For PR, Not Advertising from Online Media Daily.

PR/Media Week in Review 03-16-08

Mark Rose, Editor, PRBlogNewsThe Governor of New York Disappears - ”Kristen” Goes Down, Resurfaces – The stunning fall and demise of New York Governor Eliot Spitzer occured in its entirety last week. You could not escape Spitzer and every unfolding minute revelation of his prostitution addiction in print, on TV, radio, or in casual conversation and now poof! he is gone from politics and the news. Tomorrow, David Paterson is sworn in as the new Gov and the transition is complete.

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Kristen Revealed

Kristen, the call girl who spent time with former New Yoirk Governor Eliot SpitzerSo “Kristen” is Monica Lewinsky who was Donna Rice, who is every middle age man’s young girl fantasy. Kristen is 22 (that’s a young girl to me), or 26 years younger than Eliot the horny Gov. Another perverse way of looking at it, she is five years older than Eliot’s oldest daughter. Tell me what the therapist bills are going to be in the Spitzer family for this generation and the next. 

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The Power of Goodwill in Politics & PR

Goodwill may sound fuzzy wuzzy but it is a critical component of any long-term public relations program, political careeer, or any public or private endeavor. New York Governor Eliot Spitzer may have survived his prostitution sex scandal but the reality is that he had very little goodwill, even among Democrats. Spitzer built his career as a prosecutor and politician willing to steamroll any perceived opponent or wrongdoer. He was the self-righteous ethical authority determined to force his will and his values on everybody else. The only person who could live up to those impossibly high standards, apparently, was Spitzer – until he fell. That’s because those standards are impossible.

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Sex, power, politics, prostitution, PR cont’d

While we wait for Governor Spitzer to cut his deal with the Feds before announcing his resignation, the State and the Lt. Governor are kept in the dark (there is a pun there, yes, since our new Governor is legally blind). The three Spitzer daughters, age 13, 15, 17, are the most tragic victims of this bizarre, albeit riveting, circus. They are the peak age when a very public betrayal such as this is most damaging and humilating. Do we see Eliot, docile and contrite, weeping about his failings on Oprah? Will his wife leave him?

One of the suprises in this politico sex scandal is the mash up between high-class prostitution and public relations. If we sometimes feel like prostitutes and pimps for our clients we have seen it illustrated in a new light thanks to the philandering Gov.  See Anais below, one of the “5 diamond” girls from the Emperors Club VIP, Eliot’s source for his girls.

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Arrogance, Hubris, Sex, Politics, Karma, PR

Chrissy, Emperors Club VIP call girl serviceTemeka Rachelle Lewis arranged for ”Kristen,” to meet Eliot Ness aka the Governor of New York. Kristen, the Governor is reminded, is “American, petite, very pretty brunette, 5 feet 5 inches, and 105 pounds.” After the assignation at the Mayflower Hotel in Washington D.C., according to government records, Lewis asked “Kristen” how she thought the appointment went, and “Kristen” said that she thought it went very well. Lewis asked “Kristen” how much she collected, and “Kristen” said $4,300. “Kristen” said that she liked him, and that she did not think he was difficult. “Kristen” stated: “I don’t think he’s difficult. I mean it’s just kind of like … whatever … I’m here for a purpose.”

The day after, February 14, 2008, the Governor of New York presumably presented his wife with a Valentine’s Day gift that cost considerably less than his gift to Kristen. But then Kristen, who had risen in the ranks of the Emperors Club VIP escort service, was well schooled in the art of public relations. See excerpt below from the Emperors Club web site, since taken offline:

Emperors Club VIP Elliott Spitzer

 Our goal is to make life more peaceful, balanced, beautiful and meaningful. We honor commitment to our clients as we covet long-term relationships of trust and mutual benefit. Experience for yourself a service of obvious distinction… from the Emperors Club VIP web site, the Brooklyn-based PR firm/call-girl ring favored by (ex?) New York Governor Eliot Spitzer

A Fighter Fights – Hillary / Obama, That’s the Ticket

Hillary Clinton victoriousThe turning point for Hillary was Saturday Night Live a couple of weeks ago. The skit lampooning the media’s gentle handling of Obama, and the all-too-real spoof of Hillary’s latent bitchiness as qualifications to be commander in chief really turned this Dem election into a good old fashioned street brawl. It was time to get tough because Hillary was about to face the sorry end of her own mantra: Go big or go home. She would be sent packing back to New York, defeated by a sloganeering poseur, unless she came up big in Texas and Ohio. Now we have a whole new game. Now the fight really gets interesting. 

A fighter fights. That is simplistic but true. The greater the battle the more is demanded of you. Bottomline – Hillary has more cajones than Obama and she has a deeper belief system that has been tested through many trials. Character is an issue here – the ability to absorb criticism and maintain your equilibrium, especially when Rove & Co. are lobbing grenades and John McCrain, the wily political in-fighter is in your face.

So it’s on to Pennsylvania, the next battle ground, with Hillary sounding re-energized, and Obama on the defensive and beginning to show “sharper contrasts” between himself and Hillary. Her campaign strategy now is to draw it out and to let the public witness how the more closely scrutinized Obama behaves.

The idea of a joint ticket is being floated.  Obama would make an excellent vice president. He could test out his coalition building skills and gain the experience he needs to become president one day. He would be learning from a pro.

At the juncture it’s all about PR – the messaging, posturing, attacking, parrying, strategizing, the images, ads, the insinuations. This is major hardball politics. I love it. Rough campaigning ahead.Â