PR/Media Week in Review 11-04-07

Mark Rose, Editor, PRBlogNews, Week in Review, November 4, 2007

BorAss Reamed in Bronx 

The BorAss and A-Rod show was the top news this week, as greed and PR converge to take any joy left out of baseball. In this instance at least all baseball owners should collude to lock out A-Rod as a means of shutting down the BorAss hype and greed machine that is ruining the game. Of course, baseball owners can not cry poverty, nor are they. $28 – $30 million a year is not chump change. Yankee management, and Yankee fans, are only asking for some respect and honor in a game that is fast losing both.

In the 2006 season I sat a few rows back of third base at Yankee Stadium and booed A-Rod so relentlessly that my throat was hoarse for several days afterwards. He made three baaad errors that game, struck out twice and was hitless for the game.  It was one of his his worst days in a long, torturous season that inevitably spiraled down when the playoffs came and the pressure was on. Then A-Rod came alive in 2007 and won over fans, me included, by banging home runs, driving in runs, and playing like he finally “got” New York – despite fizzling again the playoffs. Now he heads Alex Rodriguez - New York Yankees?out of town with a big middle finger extended, salivating over the $300 million he hopes to extort.  You don’t need a $150 an hour New York shrink to tell you about abandonment and betrayal in that scenario. I guarantee that Yankee Stadium will literally shake with fury if A-Rod comes to the Bronx on an opposing team.

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Calacanis & Feldman Dribble To The Death?

Mahalo Man, mega blogger, Brooklyn-to-Brentwood ex-fatboy Jason McCabe Calacanis has accepted the challenge of a Loren Feldman, 1938Media, and Michelle Oshenone-on-one basketball face-off from 1938 Media Man Loren Feldman, the Charles Barkley of video blogging. The stakes are high. The loser has to surrender his blog for a day and suffer the indignity of the winner assuming his persona, so for one day we will be stuck with either Jason Feldman or Loren McCabe Calacanis.

Terms were solidified for the epic face-off at the dim sum fest in Chinatown, lower Manhattan last night before 50 or so munching geeks who accepted Calacanis’ Facebook dim sum invitation. (Above right) Feldman and Michelle Oshen between dim sum courses, both recovering from recent Twitter sex.

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PR Drives A-Rod & BorAss Money Show

New York Daily News Sports section Alex Rodriquez and the YankeesI am still pissed at punk agent Scott BorAss for opting-out of his star client’s contract with the Yankees in such a tasteless and disrespectful way. It has been clear that BorAss is manipulating the Yankees and baseball with aggressive PR tactics meant to squeeze the last ounce of gelt from any possible baseball club owner he can wangle. See Alex Rodriquez still hoping for chance to stay with Yankees in the New York Daily News (left).

During this latest round of A-Rod acting out like an attention deprived emotional adolescent, Hank Steinbrenner, George’s son now in control of the Yankees, proved that the apple does not fall far from the tree when he called the press directly to give his blunt two cents about all this. He also proved that, like his pop in younger days, he doesn’t need to filter his remarks through a spokesperson like Howard Rubenstein.

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