PR/Media Week in Review 11-18-07

Oracle from Omaha Reading PRBlogNews?

Mark Rose, Editor, PRBlogNews, Week in Review 11-18-07I am not saying that Warren Buffet, the second richest man in the world, avidly reads PRBlogNews. I will say that when Alex Rodriguez called him for advice the Omaha Oracle told A-Rod to dump his punk agent BorAss and go to Tampa and have a face-to-face with the Steinbrenner family to make amends and hammer out a contract. Two Goldman Sachs execs reportedly brokered the peace and now Alex Rodriguez is set to receive his second MVP in three years and simultaneously announce a 10 year contract with the Yankees so the best player in baseball can set his records with the most successful franchise in sports history. He’s following the playbook we outlined here last week, complete with apology for the crude and disrespectful way Boras treated the Yankees and all baseball fans. What a turnaround. Hail the conquering A-Rod.

Alex Rodriguez New York Yankees

Contrast A-Rod’s situation with the continuous pounding that Barry Bonds gets in the media and you you can see how big a role PR plays in baseball today. “Big Fat Liar” is what the NY Post calls Bonds. It’s not that Bonds took steroids (the evidence that he did is impressive) it is that he continues to evade questions about it and carries an attitude that is bigger Barry Bondsthan his bulging biceps. The only place Bonds is liked is in San Francisco and they won’t hire him next year. Will anybody?

Alex Rodriguez taught a baseball clinic yesterday at the South Miami Boys & Girls Club where he spent a good deal of his youth immersed in the healing powers of baseball. This is what he told the kids:

“When you see me on television, when you see me here, know I am the most humble and blessed human being on this earth. And that’s why I think it’s a responsibility for me to be here. You don’t even have to thank me. It’s my duty; it’s my obligation. Now it’s your job to try to live your dreams and play with me in the Major Leagues.”

Rodriguez said that once he became a touted prospect in high school, he would joke among his friends that if he could ever play five years in the Majors and make $1 million, “I’d be the happiest guy in the world.” One of the smart aleck kids said: “Are you saying that you are 275 times happier now?” Brilliant!

Wall Street Journal Online Soon Free … or what?

The New York Times, Economist, and Slate gave up their paid online subscriptions, and soon so will the Wall Street Journal, according to Rupert Murdoch musing out loud. Why then did I get an email from the Journal yesterday asking if I would like to re-up my online subscription at a reduced rate? Of course I said no! Do they want to see how many suckers they can reel in before making a decision? The options are fairly simple – do they want a million paid subscribers or 15 million eyeballs they can charge for advertising. Whatever, the Journal Online needs an extreme makeover. It is ponderous, boring, and poorly organized. For many of us it is a “must” read but they don’t make it easy.

Paris Does Not Like Drunken Elephants

Paris Hilton - drunken elephants?Brian Connelly sent me a link to a story last week that had all the elements of a Strumpette satire. It was an AP story (reputable source?) about Paris Hilton’s charitable efforts to save farmers from rampaging elephants who were becoming drunk on a local concoction. Sounded weird enough to be almost true. A couple of days later, AP issued a correction. Never happened and the quotes were fabricated. The story ran in dozens of newspapers across the country. Nice hoax, whoever perpetrated it, and proof once again that mainstream media is just as susceptible as us lowly no-account bloggers to false information.

GAUHATI, India – In a Nov. 13 story, The Associated Press incorrectly reported that Paris Hilton was praised by conservationists for highlighting the problem of binge-drinking elephants in northeastern India. Lori Berk, a publicist for Hilton, said she never made any comments about helping drunken elephants in India.

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