PR/Media Week in Review 11-04-07

Mark Rose, Editor, PRBlogNews, Week in Review, November 4, 2007

BorAss Reamed in Bronx 

The BorAss and A-Rod show was the top news this week, as greed and PR converge to take any joy left out of baseball. In this instance at least all baseball owners should collude to lock out A-Rod as a means of shutting down the BorAss hype and greed machine that is ruining the game. Of course, baseball owners can not cry poverty, nor are they. $28 – $30 million a year is not chump change. Yankee management, and Yankee fans, are only asking for some respect and honor in a game that is fast losing both.

In the 2006 season I sat a few rows back of third base at Yankee Stadium and booed A-Rod so relentlessly that my throat was hoarse for several days afterwards. He made three baaad errors that game, struck out twice and was hitless for the game.  It was one of his his worst days in a long, torturous season that inevitably spiraled down when the playoffs came and the pressure was on. Then A-Rod came alive in 2007 and won over fans, me included, by banging home runs, driving in runs, and playing like he finally “got” New York – despite fizzling again the playoffs. Now he heads Alex Rodriguez - New York Yankees?out of town with a big middle finger extended, salivating over the $300 million he hopes to extort.  You don’t need a $150 an hour New York shrink to tell you about abandonment and betrayal in that scenario. I guarantee that Yankee Stadium will literally shake with fury if A-Rod comes to the Bronx on an opposing team.

The fan and media backlash has supposedly shocked poor A-Rod and perhaps chastened BorAss (what did they expect?). A-Rod has only one way out of this: fire his punk agent and make a deal with the Yankees, apologize to his teammates and the people of New York, and dedicate the rest of his career to earning his place among top Yankees like Ruth, Gehrig, Dimaggio, Mantle, and yes, Derek Jeter. Make the move, Alex, and you can go from being a hapless goat to a huge hero in the biggest media market in the universe. Otherwise your life will be purgatory no matter where you land, and a living hell in New York, no matter how esteemed your accomplishments.

Feldman vs. Calacanis Dribble Off A Bust?

Nary a Twitter from Loren Feldman or Jason McCabe Calacanis about their supposed basketball face-off yesterday. The Jason McCabe Calacaniswinner would have taken over the loser’s blog for a day. The Twitter trash talk was heated over this and it even spilled over into the dim sum fest in Chinatown in Manhattan. Maybe they both realized that they are approaching middle age and their best basketball days are (far) behind. Or maybe Calacanis can’t hack a New York City schoolyard after lounging too long by his pool in Brentwood.

From the 1938Media.com site: best line from Calacanis meetup. Jason to Ze Frank. ” Come stay in my pool house. You can be my Kato Kaelin”

From Calacanis.com: I’m really tired of meeting the same folks over and over again. Dim Sum 2.0 on Thursday night really sent it home for me (What do you expect  from a mass dinner invite sent through Facebook?)

New York Magazine Lives Up to Its Name  

New York Magazine Everybody Sucks 

The New York Magazine cover story a couple of issues back featured a long story on Gawker and the rage of the underclass titled Everybody Sucks. It was a gutsy piece worthy of the subject, part appreciation of the reach and penetration of Gawker (a “must” read for media junkies) and unafraid to be dishy and snarky itself. It is the style these days and it gets attention on the web and in magazines. Gawker can be downright gratuitously cruel or mildly cruel, depending how you like your dish, and Vanessa Grigoriadis nailed the dynamic of this exploding media market in her piece for New York

New York has struggled to find its identity in a loud and crowded media market. It has finally arrived. I subscribed to New York for a year and was about to cancel (I can find the best pet food store on the upper west side on my own, thank you) but under Adam Moss the writing is tighter, edgier, more relevant and offers a more gutsy feel for the city than The New Yorker (it’s heresy to even think that, I know).

New York won five “Ellies” last May from The American Society of Magazine Editors (ASME)The New Yorker won zero.

+  See Jon Friedman’s Media Web column for MarketWatch on the opening of The American Magazine Conference in Boca Raton, October 26, 2007. Jon has an excellent take on why New York is capturing magazine awards. In a word: Impact.

+  See video highlights of American Magazine Conference, October 30, 2007, AdAge.

+  See Under Moss, New York Finally Gets Some Love, October 29, 2007, AdAge.

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Comments

  1. The fact that New York won five “Ellies” and the New Yorker received none says more about the American Society of Magazine Editors than it does about the New Yorker. I also strongly disagree that Vanessa Grigoriadis “nailed the dynamic of this exploding media market” called Gawker. Rather, she demonstrated that she can throw muck with the best of them.

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  1. [...] Mark Rose wrote an interesting post today on PR/Media Week in Review 11-04-07Here’s a quick excerptI subscribed to New York for a year and was about to cancel (I can find the best pet food store on the upper west side on my own, thank you) but under Adam Moss the writing is tighter, edgier, more relevant and offers a more gutsy feel … [...]

  2. [...] Mark Rose wrote an interesting post today on PR/Media Week in Review 11-04-07Here’s a quick excerptPR/Media Week in Review 11-04-07 BorAss Reamed in Bronx  The BorAss and A-Rod show was the top news this week, as greed and PR converge to take any joy left out of baseball. In this instance at least all baseball owners should collude to lock out A-Rod as a means of shutting down the BorAss hype and greed machine that is ruining th… Read the full post from PR Blog News Tags: Blogging, News, Media, Blog News, News Roundup, PR Week in Review via Blogdigger blog search for web site marketing. [...]

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