How do you use video on the web?
This is how you use video on the web. Tell a story, make it compelling, overcome adversity, persevere, further free speech and free expression, integrate with music and real news … make it drama. Is there better PR than this?
I picked this up from artmeetscommerce.net. They live up to their name.
BorAss PR Stunt Spits on Baseball
… spits on baseball in New York and Boston, and everywhere. The Yankees should not negotiate with Alex Rodriquez, Boston should not negotiate with A-Rod - on this one New York and Boston should agree. Boras is an ass and Alex Rodriquez may possess great natural ability as a ballplayer but he doesn’t have enough class to be a Yankee or a Red Sock. (Happy Halloween says Super Agent Scott BorAss, left).
BorAss releases news of A-Rod’s historic opt-out during the World Series? In Boston? He leaves a message on Yankee GM Brian Cashman’s voicemail and runs the news on AP? What kind of punk PR power stunt is that - upstaging the Red Sox victory and disrespecting the Yankees and baseball with tough guy negotiating theatrics?
Maybe this is a blessing for New York. Rodriquez shows his true colors - all that nonsense about finding New York home was his baby negotiating stance. At least Torre had the cajones to go down to Tampa to look Steinbrenner in the eye. Rodriquez did not even return phone calls or have the courtesy to speak to Yankee management.
FEMA Fakes News Conference Carried Live on FOX
FEMA staged a phony news conference that was carried live on FOX TV. Employees posing as reporters asked softball questions so FEMA officials could effuse about how well they were handling the disasterous wildfire situation in California earlier in the week. Seems like those ugly out-of-control press conferences for Katrina were too much for the agency to handle. Even the White House is pissed.
Few Spots Left for Fab Video 2.0 October Meetup
When: Tuesday, October 30, 2007, 7:00 PM
Where: For Your Imagination Studios
22 West 27th Street 6th Floor
New York , NY 10001
(866) 475-6908
Giuliani’s Push to Save America
Hot News. Go See Mandy Caligulamiller
Last year she was New York’s funniest reporter. This year she is trying to be the Boston Red Sox of New York media comics (something like that). Is it possible for Mandy Stadtmiller to become the funniest stand-up comic in all of New York City? Yeah, it’s 
possible. And George Steinbrenner might fly up to Westchester, hat in hand, and beg Joe Torre to return to the Yankees. Seriously folks, Mandy Stadtmiller aka Caligulamiller was a riot at her last appearance. She has that edge that’s really funny. Besides, it’s her birthday, and everything else. What else? Let her tell you. I’ll just cut and paste her email.
Social Media Club World Tour Hits New York
October 22, 2007 by Mark Rose
Filed under News, social media
Declared dead earlier this summer, the Social Media Club is back. And this time it’s personal!
Okay, for our mainstream readers, the Social Media Club was founded a little over a year ago “for the purpose of sharing best practices, establishing ethics and standards, and for promoting media literacy.” According to their literature, “This is the beginning of a global conversation about building an organization and a community where the many diverse groups of people who care about social media can come together to discover, connect, share and learn.”
Well, that went nowhere.
Not to be denied, SMC co-founder Chris Heuer is now on a World Tour: “Business is Personal Again.” The latest stop on this pilgrimage is tomorrow night (Tues. 10/23) at Cooper Union. Despite Heuer’s commandment “Give without expectations of getting,” it’s $15 for non-members and $5 for members.
PR Week in Review 10-21-07
October 21, 2007 by Mark Rose
Filed under Blog news, Media, News, PR Blogs, PR Practices, PR Week in Review
Yesterday I saw “Die Mommie Die,” a campy off-Broadway musical with a title we can certainly all relate to. About an hour into the show I thought of Amanda Chapel. After all, the lead is played by a man (Charles Busch) playing a woman (Angela) who secretly poisoned her sister and assumed her identity and later tried to kill her husband (this is all revealed during a LSD trip, no less). She’s a ballsy character with a sense of bitchy entitlement and she wins in the end despite the relentless lashing of her enemies. The PR blogger camp musical with the same plot line could have been called “Die Amanda Die” but she wouldn’t. Amanda was no Joan of Arc. She was a nasty spectral presence. Knives went through her and only seemed to feed her resolve.
