Strategy and New Media Relationship Development
- Provide senior level blogger relations counsel to clients and account team members
- Expand the NY CMSN’s rolodex of relationships with key industry bloggers
- Ongoing training and education on how to become more deeply embedded in the blogosphere
- Strategize and execute blogger relations portion of programs with limited supervision
- Teach/coach NY CMSN on how to identify key bloggers in their respective vertical areas
- Coach NY CMSN members and account teams on how to pitch/approach bloggers and other online media
- Participate and contribute to brainstorming sessions as appropriate to development of programming and to secure new business
- Explore and educate teams about new tools and techniques important to conducting effective new media/blogger relations
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