Ketchum Seeks Senior Blogger Relations Strategist

Strategy and New Media Relationship Development

  • Provide senior level blogger relations counsel to clients and account team members
  • Expand the NY CMSN’s rolodex of relationships with key industry bloggers
  • Ongoing training and education on how to become more deeply embedded in the blogosphere
  • Strategize and execute blogger relations portion of programs with limited supervision
  • Teach/coach NY CMSN on how to identify key bloggers in their respective vertical areas
  • Coach NY CMSN members and account teams on how to pitch/approach bloggers and other online media
  • Participate and contribute to brainstorming sessions as appropriate to development of programming and to secure new business
  • Explore and educate teams about new tools and techniques important to conducting effective new media/blogger relations

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